These answers cover what founders ask about AdBuyMCP.

AdBuyMCP is a UK advertising platform that builds awareness for B2B startups and SMEs, making and buying billboard, streaming TV, podcast and ChatGPT ads aimed at their market, planned to reach it 3, 5 or 12 times a week. Read on for who is behind it, where its name comes from and why awareness is worth paying for when you need pipeline.

See also: Homepage

• What is AdBuyMCP?
• Who is behind it?
• Why is it called AdBuyMCP?
• Why spend on awareness when I need pipeline?

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AdBuyMCP suits B2B founders at UK startups and SMEs who can name the companies they sell to. Read on for the three jobs an awareness plan does, whether every plan includes ChatGPT ads and how a plan sits beside search, LinkedIn and account-based marketing.

See also: Solutions · Reach the whole buying team · Launch a new brand · Beyond search and social

• Who is AdBuyMCP for?
• Which of the three jobs should I start with?
• How does AdBuyMCP split a plan across the four channels?
• Does every plan include ChatGPT ads?
• What if none of the three describes my company?
• What if my buyers work all over the UK?
• Does an awareness plan replace my LinkedIn ads?
• How is this different from account-based marketing?
• Can AdBuyMCP have a plan running for my launch date?
• What if my category doesn't have a name yet?
• Can you make the launch ads too?
• Should I move budget out of search and LinkedIn to pay for this?
• Why not put the same money into more search ads?
• How will I know the plan is doing its job?

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Your monthly price is £100 for every 1,000 people in your market, for each time a week they should see you, all-in and before VAT. Plans are priced on a market of at least 10,000 people, so the smallest plan, 3 times a week, costs £3,000 a month. Read on for what the price includes, how your market is sized, what a small market pays, when the terms are agreed and how sellers' own prices compare with a plan.

See also: Plans and prices · What media costs

• What does the monthly price include?
• How do you work out the size of my market?
• What if my market is small?
• Can I switch between 3, 5 and 12 times a week?
• Is there a contract or a minimum term?
• What can I do with AdBuyMCP today?
• What will AdBuyMCP cost me?
• Why does an AdBuyMCP plan cost more than a seller's minimum?
• How do the seller prices relate to my plan price?
• Can I buy just one of these channels through AdBuyMCP?
• Can I start buying on these channels through AdBuyMCP today?
• How current are these prices?

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You give us your company website or work email, correct our draft of who buys from you, count your market and choose how often it should see you. Then we make your ads from your website, and we buy the media once you've approved the plan, every ad and the start date. A weekly report shows what ran on each channel. Read on for what you need before you start, what happens when the draft is wrong, where your price comes from, who balances the budget across the four channels and whether you need Claude.

See also: How it works

• What do I need before I start?
• What if the draft of my buyers is wrong?
• Where does my monthly price come from?
• Who decides how the money is balanced across the four channels?
• Do I need Claude to use AdBuyMCP?

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Every plan starts from out-of-home, streaming TV, podcasts and ChatGPT ads, and AdBuyMCP balances your monthly price across them. Read on for why a plan uses these four channels, who balances the budget, whether each channel needs its own ads and whether you can see your plan and price before you sign up.

See also: Channels

• Why does an awareness plan use these four channels?
• Who decides how my budget splits across the channels?
• Do I need different ads for each channel?
• Can I see my plan and price before I join?

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AdBuyMCP books billboards and digital screens by place and time of day, near the offices, stations and commutes your buyers pass. Read on for whether billboards reach a B2B audience, classic sites and digital screens, how much of your plan goes to out-of-home and what UK sellers charge.

See also: Out-of-home · Billboard and digital screen advertising cost

• Can billboards reach a B2B audience?
• Do you book classic billboards or digital screens?
• How much of my plan goes to out-of-home?
• How much does a billboard cost for two weeks in the UK?
• How much does a digital screen in London cost for a week?
• How much is spent on out-of-home advertising in the UK?

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AdBuyMCP puts your ad in the streaming apps your buyers watch at home, bought by household and aimed with business data where a seller offers it. Read on for how streaming TV is aimed at a business audience, whether you need a TV ad to start, which streaming services a plan buys and what UK streaming TV costs.

See also: Streaming TV · Streaming TV advertising cost

• How do you aim streaming TV at a business audience?
• Do I need a TV ad before I start?
• How much of my plan goes to streaming TV?
• Does a streaming TV plan include ITV, Sky or Channel 4?
• What is the cheapest way to start streaming TV advertising in the UK?
• Can AdBuyMCP buy Channel 4, ITV or Sky for me?
• What does business targeting cost on UK streaming TV?

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AdBuyMCP buys ads in the business, tech and news podcasts your buyers choose, by show and category, and some are read by the host. Read on for advertising on a specific show, who reads the ad, how much of your plan goes to podcasts and what UK podcast ads cost.

See also: Podcasts · Podcast advertising cost

• Can I advertise on a specific podcast?
• Who reads a podcast ad?
• How much of my plan goes to podcasts?
• Is the Spotify minimum £250 or $250?
• How long does an Acast host read stay in the episodes?
• Is a host-read ad worth more than a pre-recorded one?

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OpenAI shows ChatGPT ads below the answer, labelled as sponsored and matched to what the conversation is about, and they run in your own OpenAI ad account. Read on for where the ads appear, how they are aimed, what to set up, what they cost and which categories OpenAI restricts.

See also: ChatGPT ads · ChatGPT ads cost

• Where does my ad appear in ChatGPT?
• How are ChatGPT ads aimed at my buyers?
• What do I need to set up for ChatGPT ads?
• Where do ChatGPT ads appear?
• Is there a minimum spend for ChatGPT ads in the UK?
• What does a thousand ChatGPT ad impressions cost?
• Can a fintech, healthtech or legal startup advertise on ChatGPT?
• Who owns the ChatGPT ad account in an AdBuyMCP plan?

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Your weekly report shows what every channel delivered against your plan, in that channel's own measure. Read on for how frequency is planned and reported, whether the report can show who saw your ads, how far a sale can be traced to an ad, what to set up before your plan starts, and geo-lift and brand-lift tests.

See also: Homepage · Measurement

• How do you know my market saw it?
• Can the report show which people in my market saw my ads?
• Can I trace a sale back to a billboard or a podcast ad?
• What should I set up before my plan starts?
• Has a geo-lift test run on a live AdBuyMCP campaign?
• Can you run a brand-lift survey?
• How is frequency measured?

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We make the ads for each channel in your plan from your website, inside your monthly price, and you approve every one before it runs. Read on for what we need from you to make them, how clearance works, who owns the AI-made parts and who sets up your ChatGPT ads account.

See also: Creative studio · Homepage

• Are the ads included in my monthly price?
• What do you need from me to make the ads?
• Will my ads get through clearance?
• Who owns the AI-made parts of my ads, and are they indemnified?
• Who sets up my ChatGPT ad?
• Who makes the ads?

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Everything from pricing your plan to approving it works in a browser, and an approved Claude client can also draft and review it through the MCP server AdBuyMCP hosts. A person approves anything that commits money. Read on for who makes the buying decisions, how Claude connects today, what stops it spending your money and which clients and protocol versions work.

See also: MCP server

• Is the AI making the buying decisions?
• Can I connect Claude to AdBuyMCP today?
• Is MCP the product, or a feature of it?
• Can Claude spend my money without asking?
• What happens when a supplier returns something ambiguous?
• Which MCP protocol versions do you support?
• Can I use this from something other than Claude?

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Today you can price a plan for your market and join the waitlist, with no card, and each connector's evidence grade is published on the supply page. Read on for what is live now, what to check before you rely on a channel, how each of the 26 connectors is graded and what has to happen before one counts as live.

See also: Homepage · Product status and limits · Supply status

• Can I join and buy media today?
• Do you have customers I can talk to?
• What is the catch?
• What is live today?
• Where do these limits come from?
• Which of these should stop me?
• What would have to happen for a connector to count as live?
• Does it cost anything to price a plan?
• Can I buy media through AdBuyMCP today?
• What does client-built actually mean?
• Which connectors have had a real vendor accept a real call?
• Why are some connectors booking workflows rather than APIs?
• Does AdBuyMCP have a live Vistar connector?
• Do you buy ITV, Sky or Channel 4?
• What happens if a supplier's authority expires mid-campaign?

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Procurement, legal and a data protection officer usually ask these questions before anyone signs. They cover the certifications AdBuyMCP does not hold, how long data is kept and who can see it, where it is hosted, whether it trains AI models, who the subprocessors are and how the onboarding's homepage reading is guarded.

See also: Security

• Are you ISO 27001 certified?
• How long do you keep personal data?
• Who can see my campaign data?
• Can an AI agent authorise spend on my account?
• Can the onboarding be made to fetch an internal address?
• What is your lawful basis for the targeting data?
• Is my data used to train AI models?
• Where does the data live, and can we keep it in the UK?
• Who are your subprocessors?

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AdBuyMCP sells awareness as a plan with a monthly price set by the size of your market, and balances the budget across the channels for you. Read on for how that differs from hiring an agency, who the closest competitor is, whether to move search and LinkedIn budget into awareness, what sets AdBuyMCP apart and whether buying the channels yourself costs less.

See also: Homepage · Comparisons

• How is this different from hiring an agency?
• Who is AdBuyMCP's closest competitor?
• Should I move my search and LinkedIn budget into awareness?
• Isn't an MCP server the differentiator?
• What does AdBuyMCP do differently?
• Is it cheaper to buy the channels myself?

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The guides explain how UK media and B2B buying work, with each outside figure linked to the page that published it. Read on for what the guides are for, where their numbers come from, whether they describe campaigns that have run and whether you can use them without buying anything.

See also: Guides

• Are these guides about AdBuyMCP or about the channels?
• Where do the numbers in these guides come from?
• Do these guides describe campaigns you have run?
• Can I use these without buying anything?

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The guides on reaching B2B buyers early explain why most buyers have vendors in mind before they search and how often a market can be planned to see you. Read on for whether buyers really choose before they search, where the 95-5 rule comes from, whether streaming TV or ChatGPT ads can target job titles in the UK and whether one frequency cap can cover every platform.

See also: Most B2B buyers have vendors in mind before they search · Why cross-channel frequency capping rarely happens

• Do most B2B buyers really choose vendors before they search?
• Where does the 95-5 rule come from?
• Can streaming TV or ChatGPT ads target job titles in the UK?
• Can I just set the same cap on every platform?

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The nine buying guides cover UK channels that are booked, cleared or targeted in their own way. Read on for reaching business buyers on out-of-home, podcast minimums and lead times, a first TV test, what a DSP is for, how to read a media plan, and how channels outside an awareness plan, such as addressable TV and cinema, are bought.

See also: Buying UK DOOH without a movement-data licence · How to buy podcast ads in the UK · The minimum budget for a startup to test TV advertising in the UK · How to read a media plan · What a DSP does and when you need one · How UK addressable TV targeting actually works · How Sky AdSmart works · How UK cinema advertising is booked · Choosing between cinema and CTV

• Can DOOH really target business decision makers?
• Do I need a movement-data licence to buy out-of-home?
• Why can't a compiled persona activate a DOOH campaign end to end?
• What is the minimum spend for podcast ads in the UK?
• How long does it take to get a host-read podcast ad live?
• Should I start with a host read or an inserted spot?
• What is the cheapest way for a startup to get on TV in the UK?
• Does an AdBuyMCP awareness plan include TV?
• Can a small TV test prove that TV works?
• What is the single most useful question to ask about a media plan?
• Is a DSP cheaper than an agency?
• Do I need a DSP to buy CTV?
• Can addressable TV target my customer list?
• Why is addressable TV harder to buy than a digital channel?
• Does a household attribute mean everyone in the house is my audience?
• Can I target a job title on Sky AdSmart?
• Can I buy cinema advertising for one town?
• How far in advance do I have to book cinema?
• Does cinema advertising involve personal data?
• Is cinema worth buying at a small budget?

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The guides about method explain how to test what a campaign did and what has to be in place before an AI agent goes near a media budget. Read on for how many markets a geo-lift test needs, incrementality on a small budget, what a fidelity score measures, what UK clearance bodies check and how far a platform's own MCP server goes.

See also: Designing a geo-lift test that can actually be powered · Incrementality testing on a small budget: a worked power table · Why most incrementality tests are invalid · What a fidelity score measures · First-party data in UK media buying · What Clearcast and the CAA actually check · Running paid media from an AI agent without losing control · MCP for marketers: what the protocol actually changes · The ad platforms' own MCP servers, and planning one budget across them

• How many markets do I need for a geo-lift test?
• Can I run a geo-lift test on a national campaign?
• Why refuse to report a number when the test is underpowered?
• How many conversions a day do I need for a geo-lift test?
• Is there a minimum budget for an incrementality test?
• Why does the sandbox always pass the power check?
• Can I run an incrementality test on a small budget?
• Is marketing mix modelling a substitute?
• Is a fidelity score an industry standard?
• Could you not just raise the scores?
• Does a higher fidelity score mean better performance?
• Can I upload a customer list to target on CTV?
• How long does clearance take?
• Does Clearcast charge for clearance?
• Can an AI agent spend money without a human approving it?
• What actually goes wrong when an agent runs advertising?
• Do I need to trust the model to use an agent safely?
• Is an AI agent safe to point at a media budget?
• Can an AI assistant run my ads on Meta or Google today?
• Is a platform's MCP server a media planner?
• Does AdBuyMCP use the platforms' MCP servers?

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The glossary defines 81 terms from UK media buying and B2B awareness in plain English. Read on for what the 95-5 rule says, how attribution differs from incrementality, what the consent-chained label asserts and how reach differs from frequency.

See also: Glossary

• What is the 95-5 rule in B2B marketing?
• What is the difference between attribution and incrementality?
• What does consent-chained actually mean?
• What is the difference between reach and frequency?

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The seven how-to procedures take you step by step through tasks such as sizing your market, running a geo-lift test and connecting Claude. Read on for whether you need an account to follow them, how much spend a geo-lift test needs, whether connecting analytics proves the media worked, what an agent can do that a person cannot undo, and why several procedures describe the product refusing to proceed.

See also: How-to procedures · Set an awareness budget from your market size · Run a geo-lift test · Connect your analytics · Approve creative for UK clearance · Connect Claude to your AdBuyMCP account · Grant and revoke an agent mandate · Check a lawful-basis manifest

• Do I need an account to follow these?
• Why do several of these describe the product refusing to do something?
• How do I size my market if I sell to more than one kind of company?
• How much spend does a geo-lift test need?
• Has AdBuyMCP produced a causal result for a customer?
• Does connecting analytics prove the media worked?
• Can the pre-check guarantee clearance?
• Do I need to host or run anything?
• Can I add AdBuyMCP as a connector on claude.ai?
• What can an agent do that a human cannot undo?
• Does a lawful-basis manifest make me compliant?

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