How it works
Here’s how we keep your company in front of your buyers every week.
Free to price, with no card.
Example: UK finance teams at 3,000 mid-sized companies
3,000 companies × 4 people on each buying team = a market of 12,000 people.
- 3 times a week £3,600 a month
- 5 times a week £6,000 a month
- 12 times a week £14,400 a month
Every price buys all four channels:
- Out-of-home Billboard and screen artwork
- Streaming TV A streaming TV spot
- Podcasts A podcast ad
- ChatGPT ads A ChatGPT ad
We balance your budget across all four channels for your market. All-in: the media, the ads we make for each channel from your website, the planning, buying and balancing across the four channels, and your weekly report, with no fee on top. Prices are shown before VAT.
The steps
You confirm who buys from you, and we keep you in front of them.
You decide who your buyers are, how many of them there are and how often they should see you. We make your ads from your website, balance your budget across the four channels, buy the media and report on it every week.
- 01
You type in your website or work email.
- What you do
- Give us your company website, or your work email if that's quicker. From an email address we use only the part after the @.
- What we do
- This site reads your public homepage, and Claude, Anthropic's AI model, drafts who buys from you: the kind of company and the people on its buying team. Our server keeps nothing from your homepage.
- 02
You correct the draft and count your market.
- What you do
- Fix anything the draft got wrong, because you know your buyers better than your homepage does. Then count your market: the companies that could buy from you, times the people on each buying team. If you've built a TAM slide, you've done the hard part.
- What we do
- We turn your count into your market size, the number your price is built on. Plans are priced on a market of at least 10,000 people, so all four channels get enough to run.
- 03
You pick how often they should see you.
- What you do
- Choose 3, 5 or 12 times a week. Then join the waitlist in five questions. There's no card to enter.
- What we do
- We show your all-in monthly price straight away, before anyone has offered to take you to lunch, along with the four channels it buys. James Rooney reads your entry himself and comes back to you with your plan.
- 04
You approve the plan and the ads we make, and we buy the media.
- What you do
- Look over the plan, every ad and the start date, and approve them.
- What we do
- We make your ads from your website and the buyers you confirmed: the billboard artwork, the streaming TV spot, the podcast ad and the ChatGPT ad. Once you've approved them, we buy the media from your start date and balance each month's money across the channels for your market. ChatGPT ads run in an ad account you open with OpenAI and invite us into. Each week, a report shows what ran on each channel against the plan.
If you'd rather go through the steps with a person, James will work out your market and price your plan with you.
The channels
We buy ads on four channels that reach your buyers away from their inbox.
We balance your budget across them for your market, so you can skip the rate cards.
- Out-of-home
Your company on the billboards and screens your market passes on the way to work: business districts, stations, the Tube and airports.
- Streaming TV
Your ad on the biggest screen in your buyers' homes, in the streaming apps they watch in the evening.
- Podcasts
Your ad in the business, tech and news shows your buyers choose to listen to, sometimes read by the host.
- ChatGPT ads
Your ad can appear under ChatGPT's answer when someone asks about the problem you solve.
The weekly report
Each week, a report shows what every channel delivered.
Frequency is planned: each week we buy enough ads aimed at your market for it to see you that many times on average. Some of every channel's audience sits outside your market, and the weekly report shows what each channel delivered against the plan.
Each channel counts in its own unit: plays logged by digital screens and Route’s modelled audience for out-of-home, impressions and completed views for streaming TV, downloads and ad deliveries for podcasts, and impressions and clicks for ChatGPT ads.
Claude and MCP
Once Claude is approved for your workspace, it can draft and change your plan.
AdBuyMCP runs the MCP server, so there’s nothing for you to host. Another compatible AI client can connect the same way, and either one can walk you through the plan. Connecting a client gives it no authority to spend: a person in your account approves anything that commits money.
Our trust page sets out how each channel is bought, what your weekly report shows and how we handle your data.
Read how we buy each channel before you startQuestions founders ask about the steps
What do I need before I start?
Your company website or work email, and a rough idea of how many companies could buy from you and how many people sit on each buying team. An estimate is fine: your price changes as soon as you change the numbers.
What if the draft of my buyers is wrong?
Change it. Every field in the draft can be edited, and if we can't read your homepage, you describe your buyers in a sentence of your own. The draft is a starting point, and the market size you confirm is your own number.
Where does my monthly price come from?
One published rate: £100 a month for every 1,000 people in your market, for each time a week you choose. So 12,000 people at 5 times a week comes to £6,000 a month, all-in and before VAT, and the smallest plan is £3,000 a month.
Who decides how the money is balanced across the four channels?
We do. You pay one monthly price, and we balance it across the four channels for where your market is: a market concentrated in one city might get more out-of-home, and one that lives in a few shows more podcasts. You approve the plan and every ad before anything runs, and the weekly report shows what ran on each channel.
Do I need Claude to use AdBuyMCP?
You don't. Everything from pricing your plan to approving it works in a browser. The hosted MCP server is for teams that already work in a compatible client such as Claude, once that client has its own approved registration.
your plan and price
See what your market costs at 3, 5 or 12 times a week
Give us your company website or work email. We draft who buys from you, you confirm your market and pick 3, 5 or 12 times a week, and you see one all-in monthly price across out-of-home, streaming TV, podcasts and ChatGPT ads. Talk your market and your plan through with James Rooney, who built AdBuyMCP and wrote its code.
Free to price, with no card. Media is bought only after your plan, ads and start date are confirmed with you.