Your report, ads and Claude

These answers cover creative and clearance.

We make the ads for each channel in your plan from your website, inside your monthly price, and you approve every one before it runs. Read on for what we need from you to make them, how clearance works, who owns the AI-made parts and who sets up your ChatGPT ads account.
questions in this group
6
pages the answers come from
2
questions in the whole index
180

Free, with no card. We read your homepage, draft who buys from you and show your monthly price before you join the waitlist. Nothing is bought until you've approved the plan and the ads.

In this group

5 questions

Creative studio

Read the page these answers come from

Are the ads included in my monthly price?

Yes. Your monthly price covers the ads we make for each channel from your website, along with the media, the planning, buying and balancing across the four channels, and your weekly report. Prices are shown before VAT.

What do you need from me to make the ads?

We start from your website and the buyers you confirmed when you sized your market. If an ad would make a claim that needs evidence, such as calling your company market-leading, the pre-check flags it and we ask you for the evidence before the ad is made.

Will my ads get through clearance?

We write each ad to its channel's limits, and the pre-check flags the claims most likely to be challenged before the ad is made. Clearcast and the companies that run your ads make the final decision. Where you say you hold evidence for a claim, the pre-check records that and marks the evidence as unassessed.

Who owns the AI-made parts of my ads, and are they indemnified?

Parts of your ads, such as video clips, images, voiceovers and music, are made with AI models. Their providers' terms allow commercial use but stop short of granting ownership of the output, note that it may not be unique across customers, and offer no intellectual-property indemnity: under those terms the customer indemnifies the provider. The default image model, FLUX.1 [schnell], is openly licensed under Apache-2.0; the closed-weight video and audio models rest on the host's documentation rather than a contractual warranty. If exclusive rights matter to your brand, raise it with the founder before your plan starts.

Who sets up my ChatGPT ad?

The ad runs in your own OpenAI ad account. OpenAI asks each advertiser to open and verify its own account and invite whoever runs it, and the channel is set up there with you. We write the title and the body and make the image, and you approve the ad before it runs.

1 question

Homepage

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Who makes the ads?

We do, from your website: the billboard artwork, the streaming TV spot, the podcast ad and the ChatGPT ad, each made to its channel's format. They're inside your monthly price, and you approve every one before it runs.

See how we make your ads for each channel

If an answer here raises a question about your own market, bring your numbers and ask.

the rest of the questions

Questions are grouped by subject

Each question sits in one of 21 groups, and the index lists all 180.

See all 180 questions in the index

your plan and price

See what your market costs at 3, 5 or 12 times a week

Give us your company website or work email. We draft who buys from you, you confirm your market and pick 3, 5 or 12 times a week, and you see one all-in monthly price across out-of-home, streaming TV, podcasts and ChatGPT ads. Talk your market and your plan through with James Rooney, who built AdBuyMCP and wrote its code.

Free to price, with no card. Media is bought only after your plan, ads and start date are confirmed with you.

See how the price is worked out

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