Podcast advertising for B2B
Put your ad in the podcasts your buyers choose
Free, with no card. We read your homepage, draft who buys from you and show your monthly price before you join the waitlist. Nothing is bought until you've approved the plan and the ads.
- We make
- A podcast ad
- Plans with all four channels from
- £3,000 a month
- Bought by
- Show and category
- Reported in
- Downloads and deliveries
how it works
We buy podcast ads by show and category
- What it adds to your plan
- Your ad in the business, tech and news shows your buyers choose to listen to, sometimes read by the host.
- Where your ads run
- Pre-recorded ads and host-read sponsorships in UK podcasts, bought through podcast networks and audio platforms.
- How we aim it at your market
- By show, category and location: Acast sells a Business & Finance category and a Business Leaders audience attribute, and Spotify's self-serve podcast ads target by category, age, gender and location.
- What your weekly report counts
- Downloads and ad deliveries, counted from server logs to the IAB Tech Lab standard.
We make your ads for every channel from your website as part of your plan, and you approve each one before it runs. See how we make your ads
in your plan
Podcasts come inside your one monthly price
You pay one monthly price for all four channels. We balance your budget across all four channels for your market. You approve the plan before anything runs.
Example: UK finance teams at 3,000 mid-sized companies
£6,000a month, all-in
- Out-of-home Billboard and screen artwork
- Streaming TV A streaming TV spot
- Podcasts A podcast ad
- ChatGPT ads A ChatGPT ad
the market in figures
Here is what the market publishes about podcasts
Lowest published entry point: £250 a campaign on Spotify Ad Studio. Source: Spotify Advertising UK, Small business advertising.
| What it covers | Figure | Source |
|---|---|---|
UK adults who listen to podcasts weekly Listening | 27% | Ofcom, International Podcast Day: our listening habits Regulator, 30 September 2026, checked 20 October 2026 |
Spotify Ad Studio Entry price | £250 a campaign | Spotify Advertising UK, Small business advertising Seller's own page, checked 20 October 2026 |
Acast self-serve Entry price | $250, £250 or €250 | Acast, How to promote your local business with self-serve podcast advertising Seller's own page, 7 June 2023, checked 20 October 2026 |
Acast pre-recorded and host-read ads Typical CPM | From $15 and from $25 per 1,000 (USD) | Acast, Setting a campaign budget Seller's own page, 6 February 2025, checked 20 October 2026 |
Business, finance and B2B shows (Acast) Typical CPM | $40 or more per 1,000 (USD) | Acast, How much does podcast advertising cost Seller's own page, 20 November 2023, checked 20 October 2026 |
Acast Business & Finance category Targeting uplift | 40% extra | Acast, Self-serve campaign cost Seller's own page, 8 April 2025, checked 20 October 2026 |
Acast host-read sponsorship Lead time | Four to six weeks | Acast, How to book a host-read sponsorship Seller's own page, 8 April 2025, checked 20 October 2026 |
Desk research checked 20 October 2026. Each figure is its publisher’s own, with the date it was published where the source gives one.
Know how podcast ads are counted before you buy
A download is not a confirmed play, and host-read sponsorships take four to six weeks to book, with each podcaster approving the advertiser.
So your report counts podcast ads in downloads and ad deliveries, and any host reads in your plan are booked that far ahead of your start date.
Ask James Rooney which shows suit your market.
the rest of your plan
Your plan runs podcasts beside three other channels
Billboards and screens catch your buyers on the way to work.
We book billboards and digital screens by place and time, near offices, stations and the commutes your buyers make. A poster can't be skipped or scrolled past.
How we buy out-of-homeStreaming TVStreaming TV puts you on the biggest screen in the house.
Your buyers watch TV at home like everyone else. We aim your ad at your market with business data, where the streaming service offers it.
How we buy streaming TVChatGPT adsChatGPT ads can appear when someone asks about the problem you solve.
OpenAI shows them below ChatGPT's answer, matched to the topic of the conversation. Each one is clearly labelled as sponsored and kept separate from what ChatGPT says. Self-serve ChatGPT ads opened to UK advertisers in June 2026.
How we buy ChatGPT adsSee how a plan uses all four channels
Our trust page sets out how each channel is bought, what your weekly report shows and how we handle your data.
Read how we buy each channelyour plan and price
See what your market costs at 3, 5 or 12 times a week
Give us your company website or work email. We draft who buys from you, you confirm your market and pick 3, 5 or 12 times a week, and you see one all-in monthly price across out-of-home, streaming TV, podcasts and ChatGPT ads. Talk your market and your plan through with James Rooney, who built AdBuyMCP and wrote its code.
Free to price, with no card. Media is bought only after your plan, ads and start date are confirmed with you.
Founders ask these questions about podcasts
Can I advertise on a specific podcast?
Yes, where the show sells ads. Host-read sponsorships are booked show by show, and pre-recorded ads can run across a category of shows your buyers listen to.
Who reads a podcast ad?
The host, in a host-read sponsorship, or a voiceover we make for a pre-recorded ad. Either way, we write the script from your website as part of your plan, and you approve it before it runs.
How much of my plan goes to podcasts?
You pay one monthly price for all four channels, and we balance it across them for your market, so how much runs on podcasts follows where your buyers are. You approve the plan before anything runs, and the weekly report shows what ran on podcasts.