ChatGPT ads for B2B
Put your ad under ChatGPT's answers about your category
Free, with no card. We read your homepage, draft who buys from you and show your monthly price before you create an account. Nothing is bought until you've approved the plan and the ads.
- We make
- A ChatGPT ad
- Where it shows
- Below the answer
- Bought by
- Conversation topic
- Reported in
- Impressions and clicks
how it works
OpenAI matches your ad to the conversation and shows it below the answer
- What it adds to your plan
- Your ad can appear under ChatGPT's answer when someone asks about the problem you solve.
- Where your ads run
- A labelled ad shown below ChatGPT's answer and kept separate from it, to people on ChatGPT's Free and Go plans.
- How we aim it at your market
- Matched to what the conversation is about, using context hints you supply, plus location and platform. OpenAI offers no job-title, company or industry targeting, and customer-list audiences need at least 25,000 matched users.
- What your weekly report counts
- Impressions, clicks, spend, click-through rate, cost per click, CPM and conversions. OpenAI reports no reach or frequency.
We make your ads for every channel from your website as part of your plan, and you approve each one before it runs. See how we make your ads
in your plan
ChatGPT ads come inside your one monthly price
You pay one monthly price for all four channels. We balance your budget across all four channels for your market. You approve the plan before anything runs.
Example: UK finance teams at 3,000 mid-sized companies
£6,000a month, all-in
- Out-of-home Billboard and screen artwork
- Streaming TV A streaming TV spot
- Podcasts A podcast ad
- ChatGPT ads A ChatGPT ad
the market in figures
Here is what the market publishes about ChatGPT ads
Lowest published entry point: £15 a day minimum budget, with no minimum commitment, on OpenAI's self-serve Ads Manager in the UK. Source: OpenAI Help Center, Create campaigns for ChatGPT ads.
| What it covers | Figure | Source |
|---|---|---|
ChatGPT weekly users, worldwide Reach | 1.2 billion | OpenAI, DevDay 2026 recap Seller's own page, 29 September 2026, checked 20 October 2026 |
Self-serve ChatGPT ads in the UK Availability | Opened to UK advertisers in June 2026 | Search Engine Land, OpenAI opens ChatGPT Ads Manager beta to UK advertisers Trade press, 19 June 2026, checked 20 October 2026 |
Minimum daily budget, GBP accounts Entry price | £15 a day | OpenAI Help Center, Create campaigns for ChatGPT ads Platform documentation, checked 20 October 2026 |
US launch and early 2026 (trade press) Reported CPM | About $60 at launch; as low as $25 by April 2026 | Digiday, Everything is coming down: ChatGPT ads are getting cheaper Trade press, 17 April 2026, checked 20 October 2026 |
Standard ChatGPT ad Format | Advertiser name and icon, a 50-character title, 100-character body and an image at least 640×640 pixels | OpenAI Ads developer documentation, Campaign management Platform documentation, checked 20 October 2026 |
ChatGPT plans Who sees ads | Free and Go only; paid plans are ad-free | OpenAI Help Center, Ads in ChatGPT Platform documentation, checked 20 October 2026 |
Desk research checked 20 October 2026. Each figure is its publisher’s own, with the date it was published where the source gives one.
Know who sees ChatGPT ads before you buy
People on ChatGPT's Plus, Pro, Business, Enterprise and Edu plans never see ads. Outside the US, OpenAI generally prohibits financial and health services ads and prohibits legal services ads. The ad account is yours: OpenAI asks each advertiser to open and verify its own and invite whoever runs it.
The other three channels in your plan reach buyers whichever ChatGPT plan they use.
If you sell financial, health or legal services, ask James Rooney before you plan around ChatGPT ads.
the rest of your plan
Your plan runs ChatGPT ads beside three other channels
Billboards and screens catch your buyers on the way to work.
We book billboards and digital screens by place and time, near offices, stations and the commutes your buyers make. A poster can't be skipped or scrolled past.
How we buy out-of-homeStreaming TVStreaming TV puts you on the biggest screen in the house.
Your buyers watch TV at home like everyone else. We aim your ad at your market with business data, where the streaming service offers it.
How we buy streaming TVPodcastsPodcast ads reach buyers in the shows they choose.
We buy by show and category in the business and tech podcasts your buyers pick for themselves, so the show does the targeting for you.
How we buy podcastsSee how a plan uses all four channels
Our trust page sets out how each channel is bought, what your weekly report shows and how we handle your data.
Read how we buy each channelyour plan and price
See what your market costs at 3, 5 or 12 times a week
Give us your company website or work email. We draft who buys from you, you confirm your market and pick 3, 5 or 12 times a week, and you see one all-in monthly price across out-of-home, streaming TV, podcasts and ChatGPT ads. Talk your market and your plan through with James Rooney, who built AdBuyMCP and wrote its code.
Free to price, with no card. Media is bought only after your plan, ads and start date are confirmed with you.
Founders ask these questions about ChatGPT ads
Where does my ad appear in ChatGPT?
Below ChatGPT's answer, as a labelled ad kept separate from it. OpenAI matches ads to what the conversation is about, and says advertising does not influence the answers ChatGPT gives.
How are ChatGPT ads aimed at my buyers?
By the topic of the conversation, using context hints written for your category, plus location and platform. OpenAI offers no job-title, company or industry targeting, so your ad is matched to conversations about your category.
What do I need to set up for ChatGPT ads?
A ChatGPT ads account in your company's name. OpenAI asks each advertiser to open and verify its own account and invite whoever runs it, so you open it, invite us, and we set up your campaign in it with you.