The four channels
These answers cover how the four channels work together.
- questions in this group
- 4
- pages the answers come from
- 1
- questions in the whole index
- 180
Free, with no card. We read your homepage, draft who buys from you and show your monthly price before you create an account. Nothing is bought until you've approved the plan and the ads.
Elsewhere in the questions
All 180 questionsOut-of-homeStreaming TVPodcastsChatGPT adsElsewhere in the questions
4 questions
Channels
Read the page these answers come from
Why does an awareness plan use these four channels?
They reach buyers who aren't looking for a supplier yet: on screens they pass, on the TV they watch at home, in the podcasts they pick and in ChatGPT when they ask about a problem you solve. Search and outbound already compete for the few buyers who are looking now.
Who decides how my budget splits across the channels?
AdBuyMCP does. You pay one monthly price, and we balance it across out-of-home, streaming TV, podcasts and ChatGPT ads for your market: a market concentrated in a few cities gets more out-of-home, and one that listens to a handful of the same podcasts gets more podcast ads. We don't publish a fixed share per channel, because the balance is set for each market.
Do I need different ads for each channel?
Yes. Each channel takes its own format: a billboard or screen design, a streaming TV video, a podcast read and a short ChatGPT ad. We make your ads for every channel from your website as part of your plan, and you approve each one before it runs.
Can I see my plan and price before I sign up?
Yes. Type your company website or work email to start: we draft who buys from you, you confirm your market, and you see your monthly price for all four channels before you create an account.
If an answer here raises a question about your own market, bring your numbers and ask.
the rest of the questions
Questions are grouped by subject
Each question sits in one of 21 groups, and the index lists all 180.
your plan and price
See what your market costs at 3, 5 or 12 times a week
Give us your company website or work email. We draft who buys from you, you confirm your market and pick 3, 5 or 12 times a week, and you see one all-in monthly price across out-of-home, streaming TV, podcasts and ChatGPT ads. Talk your market and your plan through with James Rooney, who built AdBuyMCP and wrote its code.
Free to price, with no card. Media is bought only after your plan, ads and start date are confirmed with you.
pick a slot · cal.com/adbuymcp/discovery
LIVE CALENDARCalendar not loading? Open it on cal.com or email hello@adbuymcp.com.