Awareness advertising beside search and social
Get your company known by the buyers who aren't searching yet.
Free, with no card. We read your homepage, draft who buys from you and show your monthly price before you join the waitlist. Nothing is bought until you've approved the plan and the ads.
Project management software for 6,000 UK agencies, with three people at each
- Your market
- 18,000 people
- 6,000 companies, three people at each
- How often
- 3 times a week
- Planned, each week
Monthly price
£5,400 a month, all-in
Good for staying in view between your market's buying cycles.
What the price buys
- Out-of-home Billboard and screen artwork
- Streaming TV A streaming TV spot
- Podcasts A podcast ad
- ChatGPT ads A ChatGPT ad
We balance your budget across all four channels for your market.
the problem
Search, LinkedIn lead gen and outbound all chase the buyers already looking
Professor John Dawes of the Ehrenberg-Bass Institute estimates that something like 5% of business buyers are in the market in a given quarter, a rule of thumb that varies by category.
Those are the buyers your search ads, LinkedIn lead gen and outbound compete for, so they get every cold email going. Everyone else buys later, and a search ad can't reach someone who isn't searching.
“To grow a brand, you need to advertise to people who aren't in the market now, so that when they do enter the market your brand is one they are familiar with.”
About 5%
of business buyers are in the market in a given quarter
how the plan works
An awareness plan runs beside your search and social spend
- 01
Count everyone who could buy from you, searching or not
Your market is every company that could buy from you times the people on each buying team, whether or not they're looking this quarter. In the example, 6,000 companies with three people each make a market of 18,000.
- 02
Pick 3 times a week to stay in view
It's the lightest plan, and it sits beside what you already spend on search and social. Choose 5 times a week instead if you're trying to win the market this year.
Frequency is planned: each week we buy enough ads aimed at your market for it to see you that many times on average. Some of every channel's audience sits outside your market, and the weekly report shows what each channel delivered against the plan.
- 03
See your monthly price straight away
The rate is £100 a month for every 1,000 people in your market, for each time a week. In the example, 18,000 people at 3 times a week comes to £5,400 a month. All-in: the media, the ads we make for each channel from your website, the planning, buying and balancing across the four channels, and your weekly report, with no fee on top. Prices are shown before VAT.
Count everyone who could buy from you and see what it costs to stay in view.
Free, with no card.
the four channels
Your ads run in four places outside search results and social feeds
We balance your budget across them for your market, and you approve the plan before anything runs.
- Out-of-home
Billboards and screens keep you in view on the commute
We book screens near offices, stations and business districts, by place and time of day, so your name is on the route to work long before anyone needs you.
How we buy out-of-home - Streaming TV
Streaming TV reaches your market a long way from a search box
Your ad runs in the streaming apps your buyers watch at home, aimed at households with business data where the seller offers it.
How we buy streaming TV - Podcasts
Podcast ads reach buyers in the shows they listen to by choice
We buy by show and category, so your ad runs in the business and tech podcasts your market picks.
How we buy podcasts - ChatGPT ads
ChatGPT ads can appear when someone asks about the problem you solve
OpenAI shows the ad below ChatGPT's answer, labelled as sponsored and matched to the topic of the conversation, to people on ChatGPT's Free and Go plans.
How we buy ChatGPT ads
What the weekly report shows
An awareness plan won't show up in your cost per lead the way search does. Each week the report shows what every channel delivered in its own unit: proof of play for screens, impressions and completed views for streaming TV, downloads for podcasts, and impressions and clicks for ChatGPT ads, where OpenAI reports no reach or frequency. No UK service de-duplicates frequency across the four, so the report compares each channel with its own part of the plan.
who it suits
This plan suits founders whose search and outbound already work
See who AdBuyMCP is the wrong fit for
The other jobs a plan does
- You already run search ads, LinkedIn or Meta ads, or outbound, and they work for the buyers who are looking.
- Your cost per lead rises each time you push more money through the same channels.
- You can count your market, and most of it is in the UK.
- You're planning for next year's pipeline as well as this quarter's.
If you're not sure how to split the money with search, talk it through with the founder.
Our trust page sets out how each channel is bought, what your weekly report shows and how we handle your data.
Trust and limitsyour plan and price
See what it costs to stay in view of your market
Type your company website or work email. We draft who buys from you, you size your market and pick how often it should see you, and you see your all-in monthly price before you join the waitlist.
Free to price, with no card. Media is bought only after your plan, ads and start date are confirmed with you.
Questions founders ask about spending beyond search
Should I move budget out of search and LinkedIn to pay for this?
Keep what's working for the buyers who are looking now. An awareness plan sits beside it and reaches the rest of your market. If you need meetings this month, search and outbound are the better home for the money, and the plan can wait until they're running.
Why not put the same money into more search ads?
A search ad can only appear when someone searches. More search budget buys more of the searches already happening, and the buyers who aren't looking yet aren't making them.
How will I know the plan is doing its job?
Each week the report shows what ran on each channel and what it delivered against the plan. Beyond the report, the signs worth watching are searches for your company's name, direct visits to your site and new prospects who mention seeing you.