Beyond Meta and Google
Graduate beyond Meta and Google without giving up performance accountability.
Find reach the feed is not delivering, without giving up performance accountability.
That sentence is the whole brief for this package. The list below is who it is written for, at the level of detail that lets you rule yourself out in ninety seconds rather than in a first meeting.
- 01Post product-market fit, £20,000 to £100,000 monthly paid media
- 02Shopify, GA4 and conversion APIs in place
- 03Reusable creative and a working creative process
- 04Meta and Google saturated: rising costs, flat incremental return
These are qualification hypotheses being validated with paid design partners, not published market averages and not a hard gate. Clearing every line is not the test; recognising the shape is. If you clear the budget band but nothing else, the seven channels will still compile and the fit will still be wrong.
The floor underneath all of them is the one on the pricing page: £10,000 a month is where a multi-channel plan starts working, whatever the advertised band says.
Why us, for this job
The honest fit is the measurement discipline rather than the supply. A saturated DTC brand's real question is whether the next channel is incremental or is buying people who would have converted anyway, and that is a causal question that most platforms answer with attribution. This one answers it with a powered geo test or declines to answer it.
The mechanism is the same on every package and it is not a setting. One audience definition compiles into the native targeting each channel accepts; every compiled plan carries a fidelity score for how close the translation got and a lawful-basis manifest for what made it lawful; and the geo-lift engine refuses a causal claim the spend cannot power rather than producing a number to fill the slide.
The fastest way to test that argument is a real brief compiled live in the session rather than a worked example on a page.
Talk it through- Highest-scoring channel here
- 85CTV & streaming TVThe best this package’s strongest channel scores. The others it names run lower, and every score is published.
- Lawful-basis manifest
- The provider behind each segment, the basis it relies on and the warnings raised while compiling it, attached to the plan rather than reconstructed later.
- The fee, unchanged by package
- 10% of mediaFalling to 5% plus £749 a month above £25,000 of trailing 30-day spend, with the whole waterfall on the statement.
- What it may claim
- 4 verbs, kept apartDelivered, responded, caused and remembered stay separate, and the eligibility question is asked before the money moves rather than after the flight.
The 4 channels this package usually runs on
A starting weighting rather than a restriction: any plan can fund any of the seven. These are the channels whose vocabulary suits this job, each with the score its own page publishes and the smallest line the plan generator will accept.
CTV & streaming TV
The one channel where a job title survives the translation almost intact.
person-level · £140 / week plan floor
Podcast & digital audio
You are not buying a person here. You are buying what they listen to.
content-level · £250 plan floor
Digital out-of-home
A billboard cannot know who you are. It can know who walks past it.
geo-cohort-level · £100, enforced plan floor
Paid social
Vendor-neutral until the moment of execution, then exactly as native as it needs to be.
content-level · £250 plan floor
Two or three channels funded with enough weight to prove something beats a token line on all seven, and the plan generator enforces that rather than advising it: a line that cannot clear its channel floor is dropped and its budget redistributed with a note saying so. Vendor-side minimums are separate and bite later, at activation.
What is missing today.
4 things a design partner in this cohort would find in the first fortnight, named here instead. They are gaps rather than a roadmap: none of them carries a date, because a date would be a promise about a quarter and this is a description of today.
If one of them is disqualifying for you, that is the correct outcome of reading this page, and it is worth more to you than the paragraphs above it.
- 01
No production Shopify integration and no server-side conversions yet.
- 02
No new-versus-existing customer reporting, which is the reporting cut this segment actually runs on.
- 03
No publishable incrementality case study.
- 04
Competitors here are strong, well-funded and shipping. This is a considered second choice today, not a first one.
If one of those is the whole requirement, say so on a call and we will tell you to wait rather than sell you the pilot.
Talk it throughNumber 4 of 4, and why
The four packages are ranked by how finished each one is rather than by how attractive the segment is. This is where this one sits today, in the words of the review that ranked it.
Fourth, and deliberately deferred. Attractive, crowded, and needing product work this cohort would notice the absence of on day one.
What that means commercially: design-partner phase. The whole loop runs today in a deterministic sandbox that needs no credentials and no card, and the live buying rails are written but not spend-verified: 18 of 25 connectors are client-built, meaning an HTTP client that passes tests against mocked responses, 1 has had read-only calls accepted by a live vendor, and 0 have executed a paid activation reconciled to a provider invoice. Live spend sits behind a design-partner conversation rather than behind a signup form, and that is true of all four packages equally.
See whether this shape fits before you fund it.
Forty-five minutes. Bring the audience you want to reach and we compile it live across the seven channels, with the fidelity score, the lawful-basis manifest and the measurement eligibility on screen. If one of the gaps above is disqualifying, you will hear it in the session.
Book a working sessionDesign-partner phase · the sandbox needs no card and no credentials · nothing here sells self-serve media
Incremental reach questions
Why would I not just use MNTN or Vibe?
For performance CTV on its own today, you probably should — they have a clearer performance story, commerce integrations and polished creative. The case for coming here instead is if you want CTV planned against the same audience as your DOOH, audio and social, deduplicated in one ledger, with a causal engine that will tell you when the test cannot support the claim. If you only want CTV, that machinery is overhead.