what it costs

How much do ChatGPT ads cost in the UK?

UK advertisers can buy ChatGPT ads self-serve from £15 a day, with no minimum commitment, paying per thousand impressions, per click, or per click optimised towards a conversion. OpenAI publishes no UK rate card; in the US, trade press reported a CPM of about $60 at launch in February 2026 and effective CPMs as low as $25 by mid-April. In an AdBuyMCP plan, ChatGPT ads are one of the four channels and run in your own OpenAI ad account.
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By James Rooney Updated

lowest published minimum
£15 a day
typical price
$25 to $60 per 1,000 (US reports)
channels in an AdBuyMCP plan
4
ads in an AdBuyMCP plan
Included
AdBuyMCP plans, all-inFrom £3,000 a month

in an awareness plan

Your ad can appear under ChatGPT's answer when someone asks about the problem you solve.

Read the channel page

the figures

OpenAI publishes these terms, and trade press reports the prices

Every seller figure links its source, the kind of source and the date it was checked. The last row is AdBuyMCP's own.

What it measuresFigureSource
Market minimumOpenAI Ads Manager, accounts billed in pounds£15 a day minimum budget, with no minimum commitmentOpenAI Help Center, Create campaigns for ChatGPT adsPlatform documentation, checked 20 October 2026
Budget pacingDaily budgetsAveraged over a Sunday-to-Saturday week: up to twice the daily budget in one day, and up to seven times it in a weekOpenAI Help Center, Daily budgetsPlatform documentation, checked 20 October 2026
How it is soldCampaign objectivesPer thousand impressions (CPM), per click (CPC), or optimised towards one conversion and billed per click (oCPC)OpenAI Ads developer documentation, Conversion-optimized campaignsPlatform documentation, checked 20 October 2026
Reported CPMUS, February to April 2026 (trade press)About $60 at launch; effective CPMs as low as $25 by mid-April (USD)Digiday, Everything is coming down: ChatGPT ads are getting cheaperTrade press, 17 April 2026, checked 20 October 2026
UK rate cardOpenAINone published; OpenAI says ChatGPT Ads has no performance benchmarks yetOpenAI Help Center, ChatGPT Ads frequently asked questionsPlatform documentation, checked 20 October 2026
AvailabilitySelf-serve ChatGPT ads in the UKOpen to UK advertisers since June 2026Search Engine Land, OpenAI opens ChatGPT Ads Manager beta to UK advertisersTrade press, 19 June 2026, checked 20 October 2026
Who sees the adsChatGPT plansFree and Go only; Plus, Pro, Business, Enterprise and Edu are ad-freeOpenAI Help Center, Ads in ChatGPTPlatform documentation, checked 20 October 2026
Ad formatStandard ChatGPT adAdvertiser name and icon, a 50-character title, 100-character body and an image at least 640×640 pixelsOpenAI Ads developer documentation, Campaign managementPlatform documentation, checked 20 October 2026
In an AdBuyMCP planThe smallest plan, all four channels and the ads included£3,000 a month, all-inAdBuyMCP's published rate

Market figures were checked against their sources on 20 October 2026. Sellers change their prices, so check the date before you rely on one. Each seller row is market data: it says what the seller publishes, not where an AdBuyMCP plan buys.

Compare this channel’s minimums with the other channels’ in the UK media minimums dataset, where every row has a dated source and the table downloads as a CSV.

the unit

How are ChatGPT ads priced?

You set a daily budget and choose what to pay for: impressions, clicks, or clicks optimised towards one conversion you choose, such as a new lead. Self-serve buying has carried no minimum commitment; in OpenAI's managed US pilot early in 2026, Adweek reported commitments of at least $200,000.

What does the money reach?

OpenAI shows each ad below ChatGPT's answer, labelled as sponsored and kept separate from it, and says ads do not influence the answers. Ads are matched to what the conversation is about, using context hints you write, plus location and platform. OpenAI offers no job-title, company or industry targeting, and a customer-list audience needs at least 25,000 matched users. It reports impressions, clicks, spend, click-through rate, cost per click, CPM and conversions, and no reach or frequency. ChatGPT has 1.2 billion weekly users worldwide, by OpenAI's count, and only those on the Free and Go plans see ads.

beyond the media

What else should you plan for beyond the media?

A seller's headline price leaves these out.

  • You open and verify the ad account yourself

    OpenAI asks each advertiser to open its own ad account, verify its identity and pass an account review, and then to invite whoever runs it.

  • The ad needs a short title, a body and an image

    A standard ChatGPT ad carries your name and icon, a title of up to 50 characters, up to 100 characters of body copy and an image. In an AdBuyMCP plan, we write the title and the body and make the image, as part of your monthly price.

  • Conversion bidding needs OpenAI's tracking

    To pay for clicks optimised towards a conversion, your site reports conversions through OpenAI's pixel, its server-side Conversions API or an image tag, and you see the results in aggregate only.

what first-time buyers miss

A £15 daily budget is an average across the week, so ChatGPT ads can spend £30 on a busy day and up to £105 in a week.

in an AdBuyMCP plan

What do ChatGPT ads cost in an AdBuyMCP plan?

An AdBuyMCP plan buys ChatGPT ads with the other three channels for one all-in monthly price. The smallest plan, 3 times a week priced on a market of 10,000 people, is £3,000 a month, and we balance it across all four channels for your market.

All-in: the media, the ads we make for each channel from your website, the planning, buying and balancing across the four channels, and your weekly report, with no fee on top. Prices are shown before VAT.

See how pricing works

What the £3,000 plan buys

  • Out-of-home Billboard and screen artwork
  • Streaming TV A streaming TV spot
  • Podcasts A podcast ad
  • ChatGPT ads A ChatGPT ad

What do the other three channels cost?

Want your first test run with you in your own accounts? See managed services.

Each figure links back to one of these sources

Each source shows when it was published or updated, where it says, and the date we checked it.

your plan and price

See what your market costs at 3, 5 or 12 times a week

Type your company website or work email to start. You'll see our draft of who buys from you, your market size and your all-in monthly price before you create an account.

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Talk your market and your plan through with James Rooney, who built AdBuyMCP and wrote its code.

Questions founders ask about what ChatGPT ads cost

Is there a minimum spend for ChatGPT ads in the UK?

OpenAI sets a minimum daily budget of £15 for an ad account billed in pounds, with no minimum commitment. The daily budget is an average across the week, so a busy day can spend up to £30.

What does a thousand ChatGPT ad impressions cost?

OpenAI publishes no UK rate card and no performance benchmarks. In the US, Digiday reported a CPM of about $60 at launch in February 2026 and effective CPMs as low as $25 by mid-April. No UK CPM or cost per click has been published.

Can a fintech, healthtech or legal startup advertise on ChatGPT?

Outside the US, OpenAI's ad policy generally prohibits financial and health services ads and prohibits legal services ads. If you sell in one of those categories, read OpenAI's ad policy and ask James Rooney before you plan around this channel.

Who owns the ChatGPT ad account in an AdBuyMCP plan?

You do. OpenAI asks each advertiser to open and verify its own ad account and to invite whoever runs it.