Fees, wallet and minimums, answered in full.

10% of media spend, disclosed per line, with no spread. Above £25,000 of trailing 30-day spend the rate drops to 5% and a £749 monthly platform fee applies. AI asset production is charged separately at a published rate — 50p for an image, £1.25 for a voiceover, £6.00 for ten seconds of standard video — and is never blended into the media fee. There is no subscription and no seat fee at the standard rate. What you do fund up front is the wallet, which is prepaid with a £100 minimum top-up, and above the threshold that monthly fee is a fixed charge rather than a usage one. A per-channel plan floor is enforced when the plan is built.

The commitment is that there is none: the fee engine is built with no spread, one ledger entry accrues per delivery row carrying that row's date, campaign, channel, spend and fee, and the terms commit to media passed through at cost with no undisclosed margin, rebate or arbitrage. Being precise about the status of that: it is a contractual commitment and a design property, not yet a demonstrated practice, because no rail has ever spent and therefore no invoice has ever been reconciled against it. The one place a margin does exist is AI asset production, at an 80% margin on raw provider cost — five times cost — published and charged as its own line.

Because bundling it is how a margin becomes invisible. It is a genuinely harder sell — Universal Ads and Global AdPower both include AI creative — and the honest case is that a separately charged line you can audit is worth more than a free one you cannot. What this page will not do is quote a saving against traditional production to make £15.60 look generous: the platform carried such a figure, deleted it as unsourced, and added a test to stop it returning. There is no sourced production-cost comparison here.

Around £10,000 a month across everything, and the published floor of £2,000 is lower than that for reasons of packaging rather than sense. At £2,000 the fee is £200, the support requirement is at its highest, and a multi-channel plan cannot carry enough weight on any single line to pace or to prove anything. Two channels funded properly beats a token line on all seven.

No. The whole loop — brief, persona, seven compiled plans, creative, approval, launch, delivery, measurement, journeys, optimisation — runs with no credentials and no card, and the data it returns is realistic and repeatable rather than a scripted demo. Charges begin at real media and at real asset generation, both of which incur a real cost to somebody.

It stays held. A wallet reservation is only released once spend has been reconciled to the provider's own invoice or account export, and that final match is rechecked in the same transaction as the release. An asset charge is refunded automatically on a definite provider failure — but an ambiguous outcome is different: the charge is retained and retry is disabled, to stop a duplicate render being produced and billed, and it is cleared by a named human with reconciliation rights rather than automatically. An ambiguous supplier outcome is never retried blindly either; it stops the run.