Running a campaign, answered in full.

Under a minute for the first version. Type a brief, extract the persona, set a budget and objective, choose which buyers to fund, and generate. What takes longer is the part worth taking longer over: reading the seven fidelity scores and deciding which two or three channels actually deserve the money.

At every point. Persona elements are editable chips. Plan allocations are editable. Manual campaign building — picking billboards, shows, channels and venues by hand — is a first-class path through the product rather than an escape hatch, and optimiser proposals are suggestions that wait for approval rather than changes that happen and get reported.

The whole loop. The sandbox needs no credentials, no card and no call: brief, persona, seven compiled plans, creative generation and pre-check, approval, launch, delivery, measurement, journeys and optimisation all run and return deterministic, repeatable data. Two things to hold in mind while you drive it. Every impression, reach figure, CPM and delivery row it shows is sandbox output rather than a forecast, and inventory catalogues are sandbox catalogues — most rails have no live inventory-browse API at all. What needs a conversation is real money.

Every outbound side effect writes a committed provider-attempt record before the call and settles it after, keyed by a deterministic idempotency token that is passed to the vendor and reused on retry. After a process or database failure, orphaned attempts are reconciled first: sandbox orphans close automatically, and live media or creative orphans move the line to reconciliation-required rather than being retried or assumed failed. You get the vendor, the operation and the token to check.