These answers cover how a plan runs.

Your company website or work email, and a rough idea of how many companies could buy from you and how many people sit on each buying team. An estimate is fine: your price changes as soon as you change the numbers.

Change it. Every field in the draft can be edited, and if we can't read your homepage, you describe your buyers in a sentence of your own. The draft is a starting point, and the market size you confirm is your own number.

One published rate: £100 a month for every 1,000 people in your market, for each time a week you choose. So 12,000 people at 5 times a week comes to £6,000 a month, all-in and before VAT, and the smallest plan is £3,000 a month.

We do. You pay one monthly price, and we balance it across the four channels for where your market is: a market concentrated in one city might get more out-of-home, and one that lives in a few shows more podcasts. You approve the plan and every ad before anything runs, and the weekly report shows what ran on each channel.

You don't. Everything from pricing your plan to approving it works in a browser. The hosted MCP server is for teams that already work in a compatible client such as Claude, once that client has its own approved registration.