what each channel costs
What does awareness advertising cost in the UK?
By James Rooney Updated
the four channels
Every channel in an awareness plan has a published starting price
Each row gives what the channel's sellers publish as their smallest spend. An AdBuyMCP plan buys all four for one monthly price, set out below.
| Channel | What sellers ask to start (desk research) | Read |
|---|---|---|
| Out-of-home | From £325 for one site for two weeks (Loud! OOH). Blindspot's London screens and Global AdPower publish no minimum. | What out-of-home costs |
| Streaming TV | £0 on Universal Ads, which sells Channel 4, ITV and Sky streaming inventory self-serve. Sky AdSmart from £3,000. | What streaming TV costs |
| Podcasts | £250 a campaign on Spotify Ad Studio, and $250, £250 or €250 on Acast self-serve. | What podcasts cost |
| ChatGPT ads | £15 a day minimum budget, with no minimum commitment, on OpenAI's self-serve Ads Manager. | What ChatGPT ads cost |
Each seller row is market data: it says what the seller publishes, not where an AdBuyMCP plan buys. Market figures were checked against their sources on 20 October 2026. Sellers change their prices, so check the date before you rely on one.
The sellers’ published minimums are also one table, the UK media minimums dataset, where every row has its source and its date and the table downloads as a CSV you can reuse.
your plan
Your price follows the size of your market
Pick how many times a week your market should see you: 3, 5 or 12. The price is £100 a month for every 1,000 people in your market, for each time a week you choose.
All-in: the media, the ads we make for each channel from your website, the planning, buying and balancing across the four channels, and your weekly report, with no fee on top. Prices are shown before VAT. Plans are priced on a market of at least 10,000 people, so all four channels get enough to run.
3 times a week
From £3,000 a month
Good for staying in view between your market's buying cycles.
- We buy out-of-home, streaming TV, podcasts and ChatGPT ads for you, and balance your budget across them.
- You approve the plan and every ad before it runs.
- Each week, a report shows what ran on each channel.
5 times a week
From £5,000 a month
Good for a market you are actively trying to win this year.
- We buy out-of-home, streaming TV, podcasts and ChatGPT ads for you, and balance your budget across them.
- You approve the plan and every ad before it runs.
- Each week, a report shows what ran on each channel.
12 times a week
From £12,000 a month
Good for a launch or a raise, when you want your market to see you most often.
- We buy out-of-home, streaming TV, podcasts and ChatGPT ads for you, and balance your budget across them.
- You approve the plan and every ad before it runs.
- Each week, a report shows what ran on each channel.
beyond the media
What else should you budget for?
In an AdBuyMCP plan, the ads are already in your monthly price: our creative studio makes them for each channel from your website.
If you buy a channel yourself, sellers add costs beside the media: production for billboards, audience fees on some streaming TV and surcharges for narrower podcast targeting. Each channel’s page lists them with their sources.
Our trust page sets out how each channel is bought, what your weekly report shows and how we handle your data.
Read how we buy each channel before you startyour plan and price
See what your market costs at 3, 5 or 12 times a week
Type your company website or work email to start. You'll see our draft of who buys from you, your market size and your all-in monthly price before you join the waitlist.
Free, with no card.
Talk your market and your plan through with James Rooney, who built AdBuyMCP and wrote its code.
Questions founders ask about what advertising costs
Each channel's cost page answers the questions about that channel.
Why does an AdBuyMCP plan cost more than a seller's minimum?
A seller's minimum is the least one channel takes for a campaign you run yourself, with an ad you supply. An AdBuyMCP plan buys all four channels each week, planned for your market to see you 3, 5 or 12 times a week, and its all-in price covers the media, the ads we make for each channel, the planning, buying and balancing, and your weekly report.
How do the seller prices relate to my plan price?
They are separate. The seller figures are what each channel asks if you buy it yourself, checked on the date beside each source. Your plan price comes from one published rate, the size of your market and how often it should see you, and AdBuyMCP balances it across the four channels for your market.
Can I buy just one of these channels through AdBuyMCP?
A plan runs on all four channels, and plans are priced on a market of at least 10,000 people so each channel gets enough to run. Managed services runs a first test on two or three of them with you, in your own accounts, for a fixed fee. To buy one channel yourself, start with the seller figures on its cost page.
Can I start buying on these channels through AdBuyMCP today?
You can price a plan today and join the waitlist, with no card. Media is bought only after your plan, ads and start date are confirmed with you, and no media has been bought through AdBuyMCP yet, so a campaign starting now would be among the first.
How current are these prices?
Every seller figure on the four cost pages links its source and shows two dates: the one the source carries and the one we checked it on, which for most figures is 20 October 2026.