For startups outgrowing Meta and Google
Plan TV, cinema, podcasts and billboards from one prompt.
Describe your customer and compare targeting and costs across seven UK channels. Choose where your next campaign belongs. Type it into the planner, or ask Claude once it’s connected to your account.
Start with your audience and media budget. No account or card needed. Live campaigns need separate approval.
Example plan:Developer tooling, nationalType your own customer above and it’s replaced.
7 of 7 funded over 6 weeks, weighted for awareness: CTV & streaming TV and digital out-of-home lead.
Targeting fit is not verified for your brief. The workspace checks each requirement and shows what each channel cannot target. Scores on the supplied example are illustrative published bands.
- CTV & streaming TVexample band 1/3Candidate segments: D&B IT Decision Makers, Bombora Surge on DevOps, over UK households; supplier availability and audience fit unverified85£6,600
- Paid searchexample band 1/3Active-intent seeds from "developer tooling", with native negatives and UK geo82£2,400
- Podcast & digital audioexample bandBusiness and news contexts for listeners in the UK; named job roles need seller verification65£3,600
- Addressable & linear TVexample bandHousehold and postcode targeting across all UK macro regions in the national TV region; occupation matches need seller verification55£4,500
- Digital out-of-homeexample bandOpenOOH venue types at commute dayparts, Vistar audience layer, inside UK postcode polygons50£6,000
- Cinemaexample bandDCM audience packs, plus a venue list built from UK postcode districts, over a two-week flight40£2,400
- Paid socialexample band 3/3Meta and TikTok each target the UK broadly in their own terms38£4,500
This split uses the product’s starting weights for each goal and its published plan floors. The wider planner can tune it to your audience using fidelity scores and deterministic sandbox forecasts. Public workspaces support planning and review with funding disabled.
- Media
- £30,000
- Our fee
- £2,249
- Total
- £32,249
10% of media, or 5% plus £749 a month once trailing 30-day spend passes £25,000. This preview treats your budget as one month’s spend and uses the scale tier.
- Save preview01 Review your plan
This preview moves no money. Save it to your workspace to review the full plan.
- Your decision02 Fund it
You approve funding separately, and nothing launches unless every check passes.
- No agent tool03 Release live spend
This is one of the eleven operations with no agent tool.
Try the full product on your own customer.
Save this plan to my workspaceEmail signup. No card. Your brief and preview come with you. Live spend is open to paid design partners.Show its working: 5 tool calls and the persona it read
- extract_persona4 facets read, 2 left empty
- compile_persona7 targeting specs · fidelity 85 down to 38
- generate_planweighted for awareness · 7 lines funded, 0 under floor
- precheck_creative18 creative formats checked
- request_agent_approvalwaiting on a person · 11 operations have no agent tool
- Audience
- D&B IT Decision Makers, Bombora Surge on DevOps
- Geography
- the UK · national region
- Business audience
- 2 marketplace segments matched
- Demographics
- not stated, so left empty
- Intent topics
- developer tooling
- Exclusions
- not stated, so left empty
Describe your customer, then approve the plan it writes.
Most media buying is translation: who you want, rewritten for every seller’s system, one sales house and one rate card at a time. The planner does that translation for every channel, and you make each decision that moves money.
Put streaming TV on your plan from £140 a week.
The customer getting pricier in your feed also streams telly after dinner, has a podcast on for the commute, walks past the screens at the station and catches a film on a Friday. Here’s the least each one needs to get on your plan.
| Channel | What you target with | Minimum |
|---|---|---|
| Channels you already run | ||
| Paid search | What they type | £100per line |
| Paid social | What they’re into | £250per line |
| Channels the plan adds | ||
| Digital out-of-home | Screens by venue type, daypart and postcode | £100per line |
| CTV & streaming TV | Household-level data segments | £140per week |
| Podcast & digital audio | Genres, named shows and commute hours | £250per line |
| Cinema | Film packs and the venues near your customer | £500per week |
| Addressable & linear TV | Audience segments inside postcode districts | £1,000per line |
Each minimum is the least one line needs before the planner will fund it, so no token lines pad out the plan. Anything under it is dropped, and the plan tells you which line and why. Sellers’ own minimums are separate and apply when a line is booked with them, and the cost pages list them.
See what each channel can target.
Every line carries a fidelity score out of 100: how closely that channel’s own targeting options can match the customer you described. Streaming TV uses household segments and candidate audience proxies. Search reads what someone’s looking for. Television sees a household, a billboard a place and a cinema a venue.
The 40 can still be the line worth funding, and the 85 still has to earn its place. Cinema is the hardest channel here to target, even at its best, yet the Advertising Association and Credos trust tracker groups it with television at the top. Weigh the score against what you know about your customer when you choose which lines to fund.
The prompt
“London-based technology decision makers, £15,000 a month, four weeks, awareness.”
Seven channel plans
- 85 out of 100CTV & streamingaims at a person
D&B IT Decision Makers, Bombora Surge on DevOps and AI, Experian Affluent Professionals (over London households, capped at 4 exposures a week)
- 82 out of 100Paid searchaims at the context
Active-intent seeds from the brief's own search topics, with native negatives and London geo
- 65 out of 100Podcast & audioaims at the context
Technology and Business genres, UK tech flagship shows as a PMP, DAX Business Decision Makers (on the morning and evening commutes, because the brief carries firmographics)
- 62 out of 100Paid socialaims at the context
Your interest terms, resolved separately by Meta and TikTok into whatever each actually offers
- 55 out of 100Addressable & linear TVaims at a household
Senior Decision Makers in Business, Early Technology Adopters and Mosaic City Prosperity, intersected with EC1, EC2, E1, N1, SE1, SW1, W1, WC1 in the London TV region
- 50 out of 100Digital out-of-homeaims at a place and time
Office buildings and rail stations at commute dayparts, Vistar IT-decision-maker segments, inside London postcode polygons
- 40 out of 100Cinemaaims at a venue
DCM ABC1 Adults and Premium London packs, plus a venue list built from the brief's London postcode districts, over a two-week flight
Plan from Claude too, connected to your account.
Ask a compatible Claude client to prepare a plan through the hosted server. Its registry has 105 tools, and access follows your workspace’s enabled capabilities. Your workspace and the client’s own OAuth identity and exact callbacks need approval before connecting. Public planning needs no card; funding is disabled.
You pay for media at cost, plus a published fee.
Create an account with an email link and no card to start planning and reviewing in a private workspace.
Standard
10%
of media
No monthly fee
Up to and including £25,000 of trailing 30-day media spend
Scale
5%
of media
+ £749 a month
Strictly above £25,000 of trailing 30-day media spend
£2,000 a month funds two or three channels properly. From about £12,500 a month, an awareness or consideration plan funds all seven. Data segments carry their own CPM uplift, and finished AI assets bill on their own line from 50p.
Monthly media
£15,000a month
- £2,000Funds two or three channels properly
- £12,500Funds all seven for awareness or consideration
- £25,000Scale tier above this
Media £15,000 + fee £1,500 = £16,500
At this budget, that’s the Standard tier. Scale starts above £25,000 of trailing 30-day spend.
At four budgets
Our fee compared with the agency model
- £12,500£1,250Standard, 10%Agency £1,875
- £25,000£2,500Standard, 10%Agency £3,750
- £50,000£3,249Scale, 5% + £749Agency £7,500
- £100,000£5,749Scale, 5% + £749Agency £15,000
Agency model assumed at 15% of media, with a £750 monthly minimum.
Free to plan in your browser. No account or card needed.
For startups whose Meta and Google CAC keeps climbing.
If the first list sounds like your last board meeting, we built this for you.
Build your next channel plan
- You’re a funded UK startup, and Meta and Google carry most of your acquisition.
- You want to compare the next channel before committing budget to it.
- You can put £2,000 a month behind two or three new channels, or around £12,500 behind all seven on an awareness or consideration plan.
- You want the targeting, the score and the fee in front of you when you decide.
Choose the support your campaign needs
- Plan independently in the free workspace. Live spend is open to paid design partners.
- Compare AdBuyMCP with an agency or a media-buying platform in our comparisons before choosing who runs your campaign.
- Check data handling, media verification and support on The security page before committing to live media.
Prefer it done for you? The founder will plan and manage your first test.See the managed first test
Write your prompt and see your plan in seconds.
Try it on your own customer now, or book a working session and build the first plan together. Create your account with an email link and no card, then review targeting and costs in your private workspace.
Free to plan in your browser. No account or card needed.
Bring a real brief to a 30-minute session and we’ll plan it live.
Questions founders ask before their first TV plan.
Read the full FAQCan I try it without talking to anyone?
Yes. Use the homepage planner immediately. Save this plan to my workspace opens email registration and carries your brief, budget, goal and preview into a private workspace. Planning is free and registration needs no card.
What will AdBuyMCP cost me?
10% of media, dropping to 5% plus £749 a month above £25,000 of trailing 30-day spend. AI asset production is a separate published charge, from 50p. The wallet takes a £100 minimum top-up and every channel has a minimum per line, so £2,000 a month funds two or three channels properly. On an awareness or consideration plan, all seven need about £12,500 a month: the point where every line clears its minimum. Whether that budget can support a lift test is checked on your own numbers. A performance plan needs more.
Which channels can you actually buy?
Plan CTV, audio, addressable TV, cinema, digital out-of-home, search and social. The full buying workflow runs in a sandbox. Live campaigns require a paid design-partner engagement and separate approval. The supply page lists the evidence and availability for all 26 connectors.
Can Claude spend my money?
You set its budget ceiling and expiry, and approve the exact plan it can act on. Eleven consequential operations have no agent tool, including approval and the release of live spend. Only a person can take those steps.