what it costs
How much does streaming TV advertising cost in the UK?
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By James Rooney Updated
- lowest published minimum
- £0 minimum on Universal Ads
- typical price
- £34 to £50 per 1,000 (Netflix, 2024)
- channels in an AdBuyMCP plan
- 4
- ads in an AdBuyMCP plan
- Included
in an awareness plan
Your ad on the biggest screen in your buyers' homes, in the streaming apps they watch in the evening.
Read the channel pagethe figures
UK streaming TV sellers publish these prices and minimums
Every seller figure links its source, the kind of source and the date it was checked. The last row is AdBuyMCP's own.
| What it measures | Figure | Source |
|---|---|---|
| Market minimumUniversal Ads (Channel 4, ITV and Sky streaming inventory, self-serve) | £0; reaches 35M+ UK households | Universal Ads UKSeller's own page, checked 20 October 2026 |
| Market minimumStackAdapt (programmatic streaming TV with B2B targeting) | No minimum spend | StackAdapt, Plans and packagesSeller's own page, checked 20 October 2026 |
| Market minimumSky AdSmart | From £3,000; you pay only for ads watched at least 75% of the way through | Sky Media, AdSmart: affordable and accountableSeller's own page, checked 20 October 2026 |
| Market minimumAmazon streaming TV ads, UK page | $10,000 recommended for a self-service campaign; $50,000 for managed service (USD) | Amazon Ads UK, Streaming TV adsSeller's own page, checked 20 October 2026 |
| Market minimumVibe, US self-serve | No minimum campaign budget (US inventory) | Vibe, How much does advertising with Vibe cost?Seller's own page, 2 April 2026, checked 20 October 2026 |
| Typical CPMNetflix, UK (2024) | £34 to £35 with volume commitments, £45 to £50 without | VideoWeek, Netflix CPMs are coming downTrade press, 28 August 2024, checked 20 October 2026 |
| Typical CPMStreaming TV on a US self-serve platform (Vibe) | $15 to $30 (USD) | Vibe, How much does advertising with Vibe cost?Seller's own page, 2 April 2026, checked 20 October 2026 |
| How it is soldBroadcaster streaming (ITVX, Channel 4 and My5) | At a fixed price per impression; no broadcaster publishes its CPMs | Thinkbox, Buying BVODIndustry body, updated 11 June 2024, checked 20 October 2026 |
| ReachNetflix's ad-supported plan, UK | Over 14 million viewers (Barb) | Netflix, Netflix hosts first UK UpfrontSeller's own page, 24 September 2026, checked 20 October 2026 |
| In an AdBuyMCP planThe smallest plan, all four channels and the ads included | £3,000 a month, all-in | AdBuyMCP's published rate |
Market figures were checked against their sources on 20 October 2026. Sellers change their prices, so check the date before you rely on one. Each seller row is market data: it says what the seller publishes, not where an AdBuyMCP plan buys.
Compare this channel’s minimums with the other channels’ in the UK media minimums dataset, where every row has a dated source and the table downloads as a CSV.
the unit
How is streaming TV priced?
Most streaming TV is sold per thousand impressions. On programmatic platforms the price is settled at auction; broadcaster streaming is sold at a fixed price per impression, according to Thinkbox. Some sellers charge for the audience on top of the media.
What does the money reach?
Streaming TV reaches households and the screens in them, so a seller reports how many homes an ad played in and cannot confirm which person watched. Outside the US, Dun & Bradstreet's audience segments are firmographic: company size, industry, location and ownership. LinkedIn's job-title targeting for TV is available in the US and Canada only. Each seller reports impressions and completed views, with reach and frequency by household inside its own platform.
beyond the media
What else should you plan for beyond the media?
A seller's headline price leaves these out.
Audience data can cost extra
Amazon shows audience fees apart from its fixed CPM, and VideoWeek reported in 2024 that targeting on Netflix cost extra. Ask any seller whether a quote includes the audience.
Volume commitments lower the price
VideoWeek reported Netflix CPMs of £34 to £35 with volume commitments and £45 to £50 without, so the quote depends on what you commit to.
An AdBuyMCP plan includes the spot
A streaming TV ad is a video file built to each seller's specification. If you buy the channel yourself, you supply that file. In an AdBuyMCP plan, we make the spot from your website, as part of your monthly price.
Sky AdSmart charges only for ads watched at least 75% of the way through, so an ad a household turns away from early costs nothing.
in an AdBuyMCP plan
What does streaming TV cost in an AdBuyMCP plan?
An AdBuyMCP plan buys streaming TV with the other three channels for one all-in monthly price. The smallest plan, 3 times a week priced on a market of 10,000 people, is £3,000 a month, and we balance it across all four channels for your market.
All-in: the media, the ads we make for each channel from your website, the planning, buying and balancing across the four channels, and your weekly report, with no fee on top. Prices are shown before VAT.
What the £3,000 plan buys
- Out-of-home Billboard and screen artwork
- Streaming TV A streaming TV spot
- Podcasts A podcast ad
- ChatGPT ads A ChatGPT ad
What do the other three channels cost?
Want your first test run with you in your own accounts? See managed services.
Each figure links back to one of these sources
- Universal Ads UK (seller's own page, checked 20 October 2026)
- StackAdapt, Plans and packages (seller's own page, checked 20 October 2026)
- Sky Media, AdSmart: affordable and accountable (seller's own page, checked 20 October 2026)
- Amazon Ads UK, Streaming TV ads (seller's own page, checked 20 October 2026)
- Vibe, How much does advertising with Vibe cost? (seller's own page, 2 April 2026, checked 20 October 2026)
- VideoWeek, Netflix CPMs are coming down (trade press, 28 August 2024, checked 20 October 2026)
- Thinkbox, Buying BVOD (industry body, updated 11 June 2024, checked 20 October 2026)
- Netflix, Netflix hosts first UK Upfront (seller's own page, 24 September 2026, checked 20 October 2026)
- Amazon Ads UK, How to get started with Prime Video ads (seller's own page, checked 20 October 2026)
- Eyeota, Dun & Bradstreet global audiences (seller's own page, checked 20 October 2026)
- Amazon Ads, LinkedIn CTV ads on Amazon DSP (seller's own page, 7 May 2026, checked 20 October 2026)
Each source shows when it was published or updated, where it says, and the date we checked it.
your plan and price
See what your market costs at 3, 5 or 12 times a week
Type your company website or work email to start. You'll see our draft of who buys from you, your market size and your all-in monthly price before you join the waitlist.
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Talk your market and your plan through with James Rooney, who built AdBuyMCP and wrote its code.
Questions founders ask about what streaming TV costs
What is the cheapest way to start streaming TV advertising in the UK?
Universal Ads publishes a £0 minimum for Channel 4, ITV and Sky streaming inventory, bought self-serve. Sky AdSmart starts from £3,000, and Amazon recommends $10,000 for a self-service campaign. These are each seller's own published terms, checked on 20 October 2026.
Can AdBuyMCP buy Channel 4, ITV or Sky for me?
Universal Ads and Sky AdSmart appear here as market data, because they publish the clearest UK entry prices for that inventory. AdBuyMCP does not buy Channel 4, ITV or Sky inventory; a streaming TV line in an AdBuyMCP plan is aimed at your market with business data where a seller offers it.
What does business targeting cost on UK streaming TV?
None of the UK sellers listed here publishes a price for business targeting, and Amazon shows its audience fees apart from its CPM. Ask for the audience to be priced in any quote you request.