These answers cover podcast advertising.

Yes, where the show sells ads. Host-read sponsorships are booked show by show, and pre-recorded ads can run across a category of shows your buyers listen to.

The host, in a host-read sponsorship, or a voiceover we make for a pre-recorded ad. Either way, we write the script from your website as part of your plan, and you approve it before it runs.

You pay one monthly price for all four channels, and we balance it across them for your market, so how much runs on podcasts follows where your buyers are. You approve the plan before anything runs, and the weekly report shows what ran on podcasts.

Both appear on Spotify's own pages. Its UK small-business page says Ad Studio campaigns start at £250, and its UK help centre sets the lifetime minimum at roughly the equivalent of $250 in local currency, with a $15 minimum average daily budget. Plan on £250 and check the figure Ads Manager shows you at setup.

For as long as the campaign runs. Acast inserts host-read sponsorships into episodes as they download, so the read plays during the weeks you booked.

It can be, when the host's endorsement matters to your buyers. Acast prices host reads at $25 to $40 per thousand, against $15 to $30 for a pre-recorded spot, and the host reads your copy in their own voice.