DOOH advertising cost
The lowest entry price on this list, and the widest gap between cheap and effective.
You cannot fund a DOOHcampaign here today. No buying rail has reached spend-tested or report-verified on the platform’s own evidence ledger, so live spend runs inside a design-partner engagement rather than from a self-serve top-up. Everything on this page is what a plan would carry, and the whole loop runs in a sandbox that needs no credentials. All 25 rails, graded.
What we enforce, and what the market asks
They measure different things and both apply. One stops a pointless line surviving into a plan; the other stops a pointless campaign reaching air.
Enforced when the plan is built. A line that cannot clear this is dropped and its budget redistributed across the lines that can, with a note saying so. Manual plans are validated against the same number.
No minimum at all on pay-per-play platforms; low hundreds of pounds through programmatic supply platforms.
What other sellers ask for. Not a commitment by anyone, dated because these move, and sourced at the foot of this page.
How this channel is actually priced
Either a CPM against estimated impressions or a cost per play on the screen. Pay-per-play is the more honest unit for a screen, since an impression estimate on a billboard is a model rather than a count, but it makes cross-channel comparison harder because everything else is priced per thousand.
The smallest buy worth making
£1,500 to £3,000 concentrated on one venue type in one catchment over two to four weeks. Concentration is everything here: the same money across a whole city produces a frequency low enough that nobody notices the campaign happened.
What else leaves your account
Everyone quotes a headline rate. Almost nobody publishes the data uplift, the production spec and the clearance lead time that sit beside it, which is where a budget actually goes wrong.
Creative rendering
Screens run at specific resolutions — 1080×1920, 1920×1080, 1400×400 — and a creative that does not match is rejected. Generating one here is 50p to £2 depending on whether it moves.
Audience data
Where a consent-attested movement segment is used it carries its own cost. Worth knowing that we do not currently hold that contract, so our DOOH plans use venue type and polygon rather than movement data.
The platform fee
10% of media, or 5% plus £749 a month above £25,000 of trailing 30-day spend.
That seven words is the real constraint. A DOOH headline nobody can read at walking pace is spend rather than creative, which is why the copy limit here is enforced in code rather than advised.
Below about £10,000 a month in total media, this is the wrong product. A 10% fee on £2,000 is £200 against the buyer who needs the most support from us, and a multi-channel plan at that budget is too thin to pace on any line and far too thin to power a causal test. Buy search and social directly, and come back when there is a second channel worth funding.
What the rest of the plan costs
- CTV£140 per week
- Addressable TV£1,000 per line
- Audio£250 per line
- Cinema£500 per week
- Paid search£100 per line
- Paid social£250 per line
Where the market figures come from
Desk research dated 3 August 2026. Rates move.
45 minutes. Bring a real brief and we compile it live. Bring a real budget and watch it split across seven channels against these floors — including the lines it cannot carry, which get dropped in front of you.
Talk it throughBring a budget. We will tell you if it is too small.
45 minutes. Bring a real brief and we compile it live.
Book a working session45 minutes. Bring a real brief and we compile it live.
Questions about DOOH cost
Can AdBuyMCP buy DOOH end to end from a compiled audience?
Not in live mode, and this is worth being exact about. Live activation on the DOOH rail requires hand-picked unit identifiers, because venue and postcode semantics have no verified translation into vendor ids yet, and the other DOOH connector has no live client at all. The compiled plan, the venue selection and the sandbox loop all work. The live buy needs more than a human to pick the units: on that rail live creative submission and report pulls both fail closed as well, and no DOOH rail has reached spend-tested or report-verified in any case.