what it costs
How much do billboards and digital screens cost in the UK?
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By James Rooney Updated
- lowest published minimum
- No minimum on pay-per-play screens
- typical price
- About £200 to £1,000+ a billboard for two weeks
- channels in an AdBuyMCP plan
- 4
- ads in an AdBuyMCP plan
- Included
in an awareness plan
Your company on the billboards and screens your market passes on the way to work: business districts, stations, the Tube and airports.
Read the channel pagethe figures
UK billboard and screen sellers publish these prices
Every seller figure links its source, the kind of source and the date it was checked. The last row is AdBuyMCP's own.
| What it measures | Figure | Source |
|---|---|---|
| Market minimumSingle site for two weeks (Loud! OOH) | From £325 | Loud! OOH, PricingSeller's own page, reviewed 13 October 2026, checked 20 October 2026 |
| Market minimumLondon digital screens, bought by the play (Blindspot) | No minimum; a street-level screen from about £500 a week | Blindspot, Digital billboards in LondonSeller's own page, updated 27 July 2026, checked 20 October 2026 |
| Market minimumGlobal AdPower (buses, BT Street Hubs and the London Underground) | None published; campaigns can go live the next day | Global, Global launches AdPowerSeller's own page, 11 June 2026, checked 20 October 2026 |
| Typical priceStandard billboard for two weeks (Bauer Media Outdoor) | About £200 to £1,000 or more | Bauer Media Outdoor, Billboard advertising pricesSeller's own page, updated 7 August 2026, checked 20 October 2026 |
| Typical priceLondon digital 48-sheet for two weeks (Loud! OOH) | £1,000 to £1,200 | Loud! OOH, PricingSeller's own page, reviewed 13 October 2026, checked 20 October 2026 |
| Typical priceLandmark digital screen, London (Blindspot) | £1,500 to £15,000 or more a week | Blindspot, Digital billboards in LondonSeller's own page, updated 27 July 2026, checked 20 October 2026 |
| Market sizeUK out-of-home, 2025 | £1.44bn, 67% of it digital | Outsmart, Out of Home revenues Q4 and full year 2025Industry body, 23 February 2026, checked 20 October 2026 |
| Market growthUK out-of-home, second quarter of 2026 | £402.6m, up 12.7% on a year earlier | Outsmart, Out of Home revenues Q2 2026Industry body, 3 September 2026, checked 20 October 2026 |
| In an AdBuyMCP planThe smallest plan, all four channels and the ads included | £3,000 a month, all-in | AdBuyMCP's published rate |
Market figures were checked against their sources on 20 October 2026. Sellers change their prices, so check the date before you rely on one. Each seller row is market data: it says what the seller publishes, not where an AdBuyMCP plan buys.
Compare this channel’s minimums with the other channels’ in the UK media minimums dataset, where every row has a dated source and the table downloads as a CSV.
the unit
How is out-of-home priced?
Classic billboards are sold by the site, usually two weeks at a time. Digital screens are sold by the week, by the hour or by the play. Bought programmatically, they are sold per thousand impressions, and an impression is Route's estimate of the audience for each play.
What does the money reach?
Out-of-home is bought by place and time of day: screens near business districts, stations, the Tube and airports, at the hours your buyers pass them. Bauer Media Outdoor gives the example of running programmatic screens only from 6am to 9am for commuters. Route, Great Britain's audience measure for out-of-home, models adults aged 15 and over and has no B2B decision-maker audience, so the places stand in for the people. Sellers report proof of play from each screen and Route's modelled reach, impacts and frequency.
beyond the media
What else should you plan for beyond the media?
A seller's headline price leaves these out.
Production and VAT come on top of the media price
Loud! OOH's published prices are for the media alone, so a printed poster and VAT cost extra. Ask any seller what its quote includes.
Digital artwork is due before the start date
Bauer Media Outdoor asks for digital content two weeks before a campaign starts. Count those weeks back from your start date.
An AdBuyMCP plan includes the artwork
Each screen and site has a fixed size, and the file has to match it. If you book a site yourself, you supply that file. In an AdBuyMCP plan, we make the artwork for each site from your website, as part of your monthly price.
Blindspot points out that the City and Canary Wharf empty by 8pm, so a business-district screen is worth buying by the hour as well as by the place.
in an AdBuyMCP plan
What does out-of-home cost in an AdBuyMCP plan?
An AdBuyMCP plan buys out-of-home with the other three channels for one all-in monthly price. The smallest plan, 3 times a week priced on a market of 10,000 people, is £3,000 a month, and we balance it across all four channels for your market.
All-in: the media, the ads we make for each channel from your website, the planning, buying and balancing across the four channels, and your weekly report, with no fee on top. Prices are shown before VAT.
What the £3,000 plan buys
- Out-of-home Billboard and screen artwork
- Streaming TV A streaming TV spot
- Podcasts A podcast ad
- ChatGPT ads A ChatGPT ad
What do the other three channels cost?
Want your first test run with you in your own accounts? See managed services.
Each figure links back to one of these sources
- Loud! OOH, Pricing (seller's own page, reviewed 13 October 2026, checked 20 October 2026)
- Blindspot, Digital billboards in London (seller's own page, updated 27 July 2026, checked 20 October 2026)
- Global, Global launches AdPower (seller's own page, 11 June 2026, checked 20 October 2026)
- Bauer Media Outdoor, Billboard advertising prices (seller's own page, updated 7 August 2026, checked 20 October 2026)
- Outsmart, Out of Home revenues Q4 and full year 2025 (industry body, 23 February 2026, checked 20 October 2026)
- Outsmart, Out of Home revenues Q2 2026 (industry body, 3 September 2026, checked 20 October 2026)
- Route, Audience measurement (industry body, checked 20 October 2026)
- Route, TGI data fusion (industry body, taxonomy dated 23 January 2025, checked 20 October 2026)
- Route and Outsmart, The standardised impression multiplier for digital out-of-home (industry body, checked 20 October 2026)
- Bauer Media Outdoor, Supplying content direct (seller's own page, checked 12 October 2026)
Each source shows when it was published or updated, where it says, and the date we checked it.
your plan and price
See what your market costs at 3, 5 or 12 times a week
Type your company website or work email to start. You'll see our draft of who buys from you, your market size and your all-in monthly price before you join the waitlist.
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Talk your market and your plan through with James Rooney, who built AdBuyMCP and wrote its code.
Questions founders ask about what out-of-home costs
How much does a billboard cost for two weeks in the UK?
Loud! OOH publishes prices from £325 for a single site for two weeks and £1,000 to £1,200 for a digital 48-sheet in London, for the media alone, before production and VAT. Bauer Media Outdoor puts a standard billboard at about £200 to £1,000 or more for two weeks.
How much does a digital screen in London cost for a week?
Blindspot puts a standard street-level digital screen in London at about £500 a week and a landmark screen at £1,500 to £15,000 or more a week, and it sells single plays with no minimum. Those are one seller's figures, checked on its own page on 20 October 2026.
How much is spent on out-of-home advertising in the UK?
Outsmart put UK out-of-home revenue at a record £1.44bn in 2025, 67% of it from digital screens, and reported revenue up 12.7% in the second quarter of 2026 on a year earlier.