How AdBuyMCP compares with the alternatives

• 01AdBuyMCP vs Google and MetaGoogle and Meta are the better buy for the buyers who are already looking. AdBuyMCP is for the rest of your market, and the two work together.

  Choose Google and Meta when

  You need meetings this month, or most of your buyers search for what you sell. Put the money into search and outbound first, because they reach the buyers who are looking now, and come back to awareness for the rest of your market.

  Choose AdBuyMCP when

  Search and social already catch the buyers who are looking, and you want your company in front of the rest of your market before they start. Keep search and social running alongside it.

  The full comparison
• 02AdBuyMCP vs StackAdaptStackAdapt is the closest like-for-like and the stronger platform today. AdBuyMCP suits a founder who wants one monthly price for the frequency they choose, with the budget balanced across the channels for them.

  Choose StackAdapt when

  You have someone in-house to run campaigns, you want display, native or email beside the awareness channels, or you need account-level targeting and attribution. For a team that wants to run the channels itself, StackAdapt is the stronger platform.

  Choose AdBuyMCP when

  You want to choose how often your market should see you each week, for a price you know up front, and you'd rather approve a plan than run a platform.

  The full comparison
• 03AdBuyMCP vs LinkedIn AdsLinkedIn is the better buy when you need to reach people by job title. AdBuyMCP reaches the same market away from LinkedIn, and the two can run together.

  Choose LinkedIn Ads when

  You need to reach people by job title or at named companies. LinkedIn's targeting is built for that, and a minimum of $10 a day makes it easy to test.

  Choose AdBuyMCP when

  You want your buyers to see you away from LinkedIn too, through out-of-home, streaming TV, podcasts and ChatGPT ads, at a frequency you choose for one monthly price. Keep LinkedIn running alongside if it works for you.

  The full comparison
• 04AdBuyMCP vs an agencyAn agency brings more judgement and a team you can call. AdBuyMCP gives you a price before you talk to anyone, with the media and your ads included, and balances the budget across the channels for you.

  Choose an agency when

  You need judgement more than a price, your plan runs on channels AdBuyMCP doesn't buy, or your procurement needs a supplier with references. For audio alone, Klaxon runs managed UK radio and podcast campaigns at fixed prices, starting with its BOOST package at £2,499 plus VAT for a four-week campaign. For a paid ads test on Meta, LinkedIn or Google Search, Tempa runs one for 30 days at $5,000 plus ad spend, for Y Combinator companies only.

  Choose AdBuyMCP when

  You know who buys from you, you want to be known by them before they start looking, and you'd rather approve a plan than sit through a pitch meeting and a 40-slide deck.

  The full comparison
• 05AdBuyMCP vs doing it yourselfFor one channel, buy it direct. AdBuyMCP earns its place when you want all four running against one market, at a frequency you choose.

  Do it yourself when

  You want one or two channels, or you have someone to run each seller's account. For streaming TV alone, Universal Ads has a £0 minimum. For audio alone, Klaxon's managed BOOST package is £2,499 plus VAT for a four-week campaign. Klaxon guarantees the advert will be heard by 33,000 of your target customers, and the package plays it 100,000 times. For billboards alone, Loud! OOH publishes prices from £325 for two weeks.

  Choose AdBuyMCP when

  You want your market to see you on all four channels every week, and you'd rather approve one plan and its ads than make an ad for each channel, run four accounts and add up their reports.

  The full comparison
• 06AdBuyMCP vs Universal AdsFor streaming TV alone, go direct to Universal Ads. AdBuyMCP is for a plan that puts streaming TV beside out-of-home, podcasts and ChatGPT ads, at a frequency you choose.

  Choose Universal Ads when

  Your whole campaign is streaming TV. Universal Ads sells Channel 4, ITV and Sky direct with a £0 minimum and no platform fees, so going direct is the better buy.

  Choose AdBuyMCP when

  Streaming TV is one part of how you want your market to see you, beside out-of-home, podcasts and ChatGPT ads, and you want the budget balanced for you at a price you know up front.

  The full comparison
• 07AdBuyMCP vs OOH specialistsFor billboards and screens alone, buy from a specialist. AdBuyMCP is for out-of-home as one of four channels aimed at your market.

  Choose OOH specialists when

  Billboards and screens are the whole campaign. A specialist with published prices and no minimum is the better buy, and you choose every site yourself.

  Choose AdBuyMCP when

  Out-of-home is one of the places you want your market to see you, beside streaming TV, podcasts and ChatGPT ads, at a frequency you choose, for one monthly price.

  The full comparison
• 08AdBuyMCP vs CAASieFor digital screens alone with nothing to sign, use CAASie. AdBuyMCP is for screens as one part of a plan, at a frequency you choose.

  Choose CAASie when

  You want digital screens on their own, live today, paid by the play with nothing to sign. For a small screens-only test, CAASie removes more friction than we do.

  Choose AdBuyMCP when

  Screens are one part of how you want your market to see you, beside streaming TV, podcasts and ChatGPT ads, at a frequency you choose, for a monthly price you know up front.

  The full comparison
• 09AdBuyMCP vs Global AdPowerIf your plan is Global's outdoor and radio, buy it from Global. AdBuyMCP is for out-of-home as one of four channels, beside streaming TV, podcasts and ChatGPT ads.

  Choose Global AdPower when

  Your plan is Global's outdoor or radio, and you want it live tomorrow. Buying from the company that sells the inventory is faster and simpler, and anyone in between adds nothing.

  Choose AdBuyMCP when

  Out-of-home is one part of how you want your market to see you, beside streaming TV, podcasts and ChatGPT ads, at a frequency you choose, for one monthly price.

  The full comparison
• 10AdBuyMCP vs MNTNFor a US market on streaming TV, MNTN is the stronger buy. AdBuyMCP is for a UK market, with streaming TV as one of its channels.

  Choose MNTN when

  Your market is in the US and streaming TV is the channel you want. MNTN's B2B segments, HubSpot matching and visit attribution make it the stronger choice there.

  Choose AdBuyMCP when

  Your market is in the UK, and you want streaming TV beside out-of-home, podcasts and ChatGPT ads, at a frequency you choose, for one monthly price.

  The full comparison
• 11AdBuyMCP vs Amazon DSPIf Amazon's audiences and Prime Video are the plan, go direct. AdBuyMCP is for B2B awareness across several channels, at a frequency you choose.

  Choose Amazon DSP when

  Amazon's audiences and Prime Video are the plan, and your budget clears its minimums. Going direct, or through a reseller with a seat, is the shorter route.

  Choose AdBuyMCP when

  You sell to businesses, you want streaming TV beside out-of-home, podcasts and ChatGPT ads, and you want one monthly price for the frequency you choose.

  The full comparison
• 12AdBuyMCP vs The Trade DeskThe Trade Desk is the most capable buying platform here, and it pays off for a team with a trader and volume. AdBuyMCP is for a founder who wants a priced plan.

  Choose The Trade Desk when

  You have a trading desk, or an agency running one for you, and the volume to negotiate. At that scale its capability is in a different class, and the fee buys something real.

  Choose AdBuyMCP when

  You have no trader, you want to choose how often your market should see you each week, and you want the price before you talk to anyone.

  The full comparison
• 13AdBuyMCP vs DV360DV360 is the stronger choice for a team that runs its media inside Google's stack. AdBuyMCP is for a founder who wants a priced plan across four channels.

  Choose DV360 when

  Your media runs inside Google's stack, YouTube matters to you, and you have a trader or an agency to run it. The integration is valuable, and copying it through anyone else would be daft.

  Choose AdBuyMCP when

  You have no trader, and you want to choose how often your market should see you each week across out-of-home, streaming TV, podcasts and ChatGPT ads, for a price you know up front.

  The full comparison
• 14AdBuyMCP vs BlisBlis is strong in the UK, with no media markup and no platform fee. AdBuyMCP suits a founder who wants to choose a frequency and have the budget balanced for them.

  Choose Blis when

  Your channel set is the one Blis covers, location matters most to your plan, and you or your agency want to run a platform. For many UK buyers that is the right trade.

  Choose AdBuyMCP when

  You want to choose how often your market should see you each week across out-of-home, streaming TV, podcasts and ChatGPT ads, with the budget balanced for you, at a price you know up front.

  The full comparison
• 15AdBuyMCP vs BasisCompass is built for agencies planning digital media at scale. AdBuyMCP is built for a founder buying awareness, with a price set by the size of their market.

  Choose Basis when

  You're an agency planning digital media for clients, and you need planning inside a platform that also handles billing, reconciliation and client workflow. There is no agency edition of AdBuyMCP.

  Choose AdBuyMCP when

  You're the founder buying the media, and you want awareness across out-of-home, streaming TV, podcasts and ChatGPT ads at a frequency you choose, for a price you know up front.

  The full comparison
• 16AdBuyMCP vs tvScientificFor a consumer brand that wants to pay per outcome on streaming TV, tvScientific is the better model. AdBuyMCP is for B2B awareness, at a frequency you choose.

  Choose tvScientific when

  You're a consumer brand with a clean, high-volume conversion event, and streaming TV is the channel you want. Paying per outcome moves the risk to the platform, and you should take that deal.

  Choose AdBuyMCP when

  You sell to businesses, most of your buyers aren't in the market right now, and you want to choose how often they should see you each week, across four channels in the UK.

  The full comparison

The supply status page grades each of AdBuyMCP’s connectors on what it has done with a real seller so far.