Solutions for B2B founders
Pick the job you need an awareness plan to do.
Free, with no card. We read your homepage, draft who buys from you and show your monthly price before you join the waitlist. Nothing is bought until you've approved the plan and the ads.
the three jobs
Each job changes who you count and how often they should see you
- Whole buying team
Get your company known by the whole buying team.
Your deals need sign-off from several people, such as the user, their manager, finance and IT.
See how the plan worksExample 15,000 people, 5 times a week
£7,500 a month, all-in
- Brand launch
Put your launch in front of your market before anyone searches for you.
You're launching a company or a product, announcing a raise, or naming a new category.
See how the plan worksExample 10,000 people, 12 times a week
£12,000 a month, all-in
- Beyond search and social
Get your company known by the buyers who aren't searching yet.
You already run search ads, LinkedIn or Meta ads, or outbound, and they work for the buyers who are looking.
See how the plan worksExample 18,000 people, 3 times a week
£5,400 a month, all-in
on every plan
Every plan works the same way, whichever job it does
You count your market, choose 3, 5 or 12 times a week and see one all-in monthly price. What changes from one job to the next is who you count and how often they should see you.
Your plan runs on four channels
We buy out-of-home, streaming TV, podcasts and ChatGPT ads for you, and balance your budget across them for your market.
See the four channelsYour price follows the size of your market
Plans start at £3,000 a month, and the rate is £100 a month for every 1,000 people in your market, for each time a week. All-in: the media, the ads we make for each channel from your website, the planning, buying and balancing across the four channels, and your weekly report, with no fee on top. Prices are shown before VAT.
See how pricing worksWe make your ads, and you approve every one before it runs
We make each channel's ad from your website and the buyers you confirm: the billboard artwork, the streaming TV spot, the podcast ad and the ChatGPT ad. You see the plan, the ads and the start date first.
See how it worksA weekly report shows what each channel delivered
Each channel reports in its own unit, from proof of play on screens to downloads on podcasts, against its part of the plan.
See what the report shows
Our trust page sets out how each channel is bought, what your weekly report shows and how we handle your data.
Trust and limitswho it’s for
AdBuyMCP suits B2B founders who can count their market
- You sell to other businesses, and you can count the companies that could buy from you.
- Most of your buyers are in the UK.
- You're building next year's pipeline as well as this quarter's.
Better served elsewhere
Consumer brands
Every plan is sized on a B2B market: the companies that could buy from you and the people on each buying team. A brand selling to the public needs a plan sized on households, and an agency or platform built for consumer reach will serve it better.
Founders who need leads this month
An awareness plan reaches buyers before they start looking, and that may be months away. If you need meetings this month, put the money into search, LinkedIn lead gen and outbound first, and come back for the rest of your market when those are running.
Companies whose buyers are mostly outside the UK
Every plan buys UK media: billboards and screens, streaming TV, podcasts and ChatGPT ads shown to people in the UK. If most of your market is abroad, most of the plan would miss it.
Sales teams working a short list of named accounts
These channels reach places, shows and topics, and none of them picks out a named company. Plans are priced on a market of at least 10,000 people, so for a few dozen target accounts, direct sales and account-based tools reach them more precisely.
Budgets under £3,000 a month
The smallest plan is 3 times a week to a market of 10,000 people, at £3,000 a month, all-in and before VAT. Below that, the four channels can't each get enough to run, so start with one channel bought directly from its seller.
Want the first test run with you in your own accounts? See managed services
If you're not sure which list you're on, ask the founder on a call.
your plan and price
See what your market costs at 3, 5 or 12 times a week
Give us your company website or work email. We draft who buys from you, you confirm your market and pick 3, 5 or 12 times a week, and you see one all-in monthly price across out-of-home, streaming TV, podcasts and ChatGPT ads. Talk your market and your plan through with James Rooney, who built AdBuyMCP and wrote its code.
Free to price, with no card. Media is bought only after your plan, ads and start date are confirmed with you.
Questions founders ask about which plan fits
Which of the three jobs should I start with?
Start with the one that sounds like your week. If deals stall with people your sales team never meets, read the page on reaching the whole buying team. If you have a launch, a raise or a new category coming, read the launch page. If search and outbound work, but only for buyers who are already looking, read the page on buyers who aren't searching yet. Every plan works the same way, so you can also price your own market straight away.
How does AdBuyMCP split a plan across the four channels?
You pay one monthly price, and we balance it across the four channels for your market: a market concentrated in a few cities gets more out-of-home, and one that listens to a handful of the same podcasts gets more podcast ads. You approve the plan and every ad before anything runs, and the weekly report shows what ran on each channel.
Does every plan include ChatGPT ads?
Every plan starts from all four channels. ChatGPT ads have one rule to check first: outside the US, OpenAI's ad policy generally prohibits financial and health services ads and prohibits legal services ads, so if you sell those, tell us before you approve your plan. The ad account is your own: OpenAI asks each advertiser to open and verify one and invite whoever runs it.
What if none of the three describes my company?
Price your own market anyway. Whatever the job, you count the companies that could buy from you and the people on each buying team, pick 3, 5 or 12 times a week, and see one all-in monthly price. If you'd rather talk it through first, book a 30-minute call with the founder.