Four packages, ranked by what is finished.
- packages, ordered by readiness
- 4
- blocking gaps named across the four
- 15
- proven segments — 3 in validation, the fourth deferred
- 0
- cohorts this is deliberately not for
- 6
Ordered by how ready each one actually is
Not by how attractive the segment is. The most crowded and most obviously fundable of the four is last, because it needs product work the buyers in it would notice missing on day one. The first is the one being recruited now, and it is being recruited as a design-partner cohort rather than sold as a finished performance product.
B2B account surround
Recruiting nowReach the whole buying committee beyond LinkedIn.
Reach the whole buying committee beyond LinkedIn, without losing pipeline accountability.
- Budget band
- £15k–£50k
- Gaps named
- 4
First. This is the cohort being recruited now, explicitly as design partners rather than as customers of a finished performance product. There is no support SLA, no escalation path and no status page yet; what there is, is direct access to the people building it.
Read the packageMulti-location growth
Strong, with gapsPlan and prove local media across every catchment.
Coordinate regional growth across locations, and prove which of it worked.
- Budget band
- £15k–£75k
- Gaps named
- 4
Second, and the strongest vertical package once the ingestion work lands. The measurement fit is better here than anywhere else on this list.
Read the packageNew brand launch
Good fit, one gapBuy attention before anyone is searching for you.
Create demand where none exists, and know how much reach was actually bought.
- Gaps named
- 3
Third. Genuinely well-suited to the channel mix, and held back by the fact that the measurement a launch most wants — brand lift — is the placeholder verb.
Read the packageBeyond Meta and Google
Deferred, honestlyGraduate beyond Meta and Google without giving up performance accountability.
Find reach the feed is not delivering, without giving up performance accountability.
- Budget band
- £20k–£100k
- Gaps named
- 4
Fourth, and deliberately deferred. Attractive, crowded, and needing product work this cohort would notice the absence of on day one.
Read the packageBudget bands are qualification hypotheses being validated with paid design partners, not published market averages and not a price list. 15 gaps are named across the four pages, and none of them carries a date.
If two of these four half describe you, that is a forty-five minute conversation rather than a form: bring the brief and we will compile it live.
Talk it throughWhich channels each package leans on
Every package compiles from the same audience definition through the same seven compilers. What differs is which channels carry the weight, and the score beside each channel below is the same published number its own page carries. A package is a starting weighting, not a restriction: any plan can fund any of the seven.
The number beside each channel is the best that channel reaches, 85 down to 40; the lowest band the compilers will print anywhere is 38, and all of them are published in full on the channels page. A filled bar means the package names that channel as one it usually runs on, not that the channel is reserved for it.
A blank canvas is not a product
A blank seven-channel canvas is not a product, it is a form. What you want is a shape that already knows your budget floors, your likely channels, your creative checklist and whether your campaign can support a causal claim. These four are the shapes worth building. Publishing where each one is unfinished costs some of the sales it would otherwise win, and buys the ones where you would have found out in week two anyway.
The first fortnight of a design partnership finds every one of these gaps. The only question is whether you heard them from us first.
What a package actually is here: a budget floor, a likely channel mix, and an answer to whether the campaign can support a causal claim at all. None of those three is a feature switch, and none of them changes what the product does. They are the things a working session establishes in forty-five minutes, and the packages exist so that the session starts from a shape rather than from a blank seven-channel form.
Bring the brief you would otherwise put into a blank form and we will compile it live against whichever of the four shapes fits it.
Talk it throughFind out in forty-five minutes which of the four you are.
Bring an audience you actually want to reach. We compile it live across the seven channels, and if none of these four packages describes you, that is the useful answer to leave with.
Book a working sessionDesign-partner phase · the sandbox needs no card and no credentials · nothing here sells self-serve media
Who we are not for.
A solutions page that implies everyone is a fit will waste your first meeting and ours. These 6 are the buyers our own go-to-market review put on a do-not-target list, with the reason for each. If you recognise yourself here, the most useful thing this page can do is let you close it.
Advertisers under £10,000 total monthly media
A seven-channel proposition cannot be funded or measured at that level, and a 10% fee on it cannot fund the support you will need. 72% of UK SMEs spend under £5,000 a year on digital advertising: they are a real market and this is the wrong product for it.
Enterprises with established trading desks
Global procurement, mature DSP contracts and an in-house desk mean the neutral layer is duplicating something you already own and run better.
Agencies with sophisticated AV or programmatic operations
You already have the capability this replaces. The agency edition, which would need parent and client tenancy, white label, net pricing and non-circumvention, is deliberately deferred rather than half-built.
App-performance buyers
This has no mobile measurement partner, no SKAdNetwork support and no app-network depth. Nothing here would serve you.
High-risk regulated categories
Until operational compliance is proven with a design partner, taking on a category where a clearance failure is a regulatory event would be reckless with your licence rather than ours.
Anyone who needs a causal claim their spend cannot power
If the geography, spend or conversion volume cannot support a valid test, we will tell you so and decline to run it. If a lift number is the deliverable regardless, buy it somewhere that will supply one.
If you are on this list and still think there is something here, say so on a call and we will tell you honestly whether there is.
Talk it throughWhat every package carries regardless
A package changes the weighting, the floors and the measurement expectation. It does not change the fee, the scoring, the manifest or the supply position, and those four are the things worth checking before any of the pages above.
Seven channels, scored
85 to 40Every package compiles through the same seven compilers, and every compiled plan carries the published fidelity score and the lawful-basis manifest for the targeting it used.
One fee, whichever package
10% of mediaFalling to 5% plus £749 a month above £25,000 of trailing 30-day spend, with the whole waterfall on the statement. No package carries its own rate.
What each one can prove
4 verbsDelivered, responded, caused and remembered stay visibly separate, and the geo-lift engine returns the days a design would need rather than a lift figure your spend cannot support.
What has actually spent money
0 of 25The same supply position sits under all four packages. The rails are written but not spend-verified; none has yet cleared a controlled paid activation reconciled to a provider invoice.
Questions about the four
Including the two this page invites: why a solutions page lists what does not work, and what happens if none of the four fits.
Why do your solution pages list what does not work?
Because the gaps are all things a design partner discovers in the first fortnight, and a supplier who named them in advance is in a completely different position from one who was found out. None of these four packages is a proven vertical: three are hypotheses being validated with design partners and the fourth is deliberately deferred, and pretending otherwise would waste the first meeting on both sides.
Do you work with agencies?
Not yet, deliberately. An agency edition needs parent and client tenancy, permissions, client approval links, net pricing and markup controls, white-label exports, consolidated billing and non-circumvention terms, and none of that exists today. Building it half-way while also running a direct motion would undermine both, so the direct route was chosen and the agency edition was deferred rather than fudged.
What if none of these four describe me?
Then say so on a call, and one of two things is true. Either the shape is close enough that the seven channels and the fidelity model still serve you, in which case a working session will establish it quickly. Or it is not, in which case the useful outcome is finding that out in forty-five minutes rather than after a pilot.