What AdBuyMCP is, answered in full.

A UK paid-media control plane that an AI agent can operate. You describe one audience in plain English and it compiles that into the native targeting each channel actually accepts across seven of them: CTV and streaming, podcast and audio, addressable and linear TV, cinema, digital out-of-home, paid search and paid social. Every compiled audience carries a fidelity score for how close the translation got and a lawful-basis manifest for what made it lawful. It ships an MCP server, so Claude drives the whole loop through the same routes, spend caps and approvals the dashboard uses. It is built and operated from London by Tenhaw LTD.

Tenhaw LTD, company number 12735685, incorporated 10 July 2020 and registered in London. AdBuyMCP is a product of that company rather than a separate entity, and the register entry is linked from the footer so it can be checked rather than taken on trust.

Because the MCP server is what changes how the product is used: you describe an audience to Claude and it runs the campaign. It is worth being clear that the name is not the moat. MCP is an integration surface and other advertising platforms expose one too. The defensible part is what sits behind it — one audience compiled into seven native vocabularies with the approximation published — and the name points at the door rather than at the building.