Awareness advertising for a launch
Put your launch in front of your market before anyone searches for you.
Free, with no card. We read your homepage, draft who buys from you and show your monthly price before you join the waitlist. Nothing is bought until you've approved the plan and the ads.
A new developer tool launching to 2,000 UK software companies, with five people at each
- Your market
- 10,000 people
- 2,000 companies, five people at each
- How often
- 12 times a week
- Planned, each week
Monthly price
£12,000 a month, all-in
Good for a launch or a raise, when you want your market to see you most often.
What the price buys
- Out-of-home Billboard and screen artwork
- Streaming TV A streaming TV spot
- Podcasts A podcast ad
- ChatGPT ads A ChatGPT ad
We balance your budget across all four channels for your market.
the problem
Search ads can only answer searches that already happen
Search works well for buyers who already know what they want. At launch, your buyers can't search for a name they haven't heard yet, and a new category doesn't have a search term at all.
Ehrenberg-Bass research with 609 UK business-banking buyers found fewer than one in ten rejected any given brand, and concluded that lack of awareness is the bigger barrier to growth.
A new company's first problem is being unknown. A launch plan puts you in front of your market every week from the start date you agree, ahead of the searches that come later.
Under 1 in 10
buyers rejected any given brand
how the plan works
A launch plan runs at 12 times a week from the start date you agree
- 01
Count the companies your launch is for
Your market is the companies that could buy from you times the people on each buying team, and at launch that's everyone who has the problem you solve, whether or not they've heard of you. In the example, 2,000 companies with five people each make a market of 10,000.
- 02
Pick 12 times a week for the launch
It's the most often a plan runs, and it suits the weeks around a launch. If the launch is a quieter one, 5 times a week costs less and still keeps you in view.
Frequency is planned: each week we buy enough ads aimed at your market for it to see you that many times on average. Some of every channel's audience sits outside your market, and the weekly report shows what each channel delivered against the plan.
- 03
See your monthly price straight away
The rate is £100 a month for every 1,000 people in your market, for each time a week. In the example, 10,000 people at 12 times a week comes to £12,000 a month. All-in: the media, the ads we make for each channel from your website, the planning, buying and balancing across the four channels, and your weekly report, with no fee on top. Prices are shown before VAT.
Size your launch market and see what 3, 5 or 12 times a week costs.
Free, with no card.
the four channels
Your launch appears in four places your market already looks
We balance your budget across them for your market, and you approve the plan before anything runs.
- Out-of-home
Billboards and screens put your launch where your market works
We book screens by place and time near the offices and stations your market passes in launch week. A poster can't be skipped or scrolled past.
How we buy out-of-home - Streaming TV
Streaming TV gives a new company the biggest screen in the house
Your ad runs in the streaming apps your buyers watch at home in the evening, aimed with business data where the streaming service offers it.
How we buy streaming TV - Podcasts
Podcast ads put your name in the shows your buyers choose
We buy by show and category in the business and tech podcasts your market listens to, with pre-recorded ads or sponsorships the host reads.
How we buy podcasts - ChatGPT ads
ChatGPT ads can appear when someone describes the problem you solve
OpenAI matches ads to the topic of the conversation, so yours can appear below the answer before the buyer knows your name. Each ad is labelled as sponsored and shown to people on ChatGPT's Free and Go plans.
How we buy ChatGPT ads
Before launch week
Host-read podcast sponsorships take four to six weeks to book, and each podcaster approves the advertiser. If you want hosts reading your ads in launch week, approve the plan and the ads that far ahead.
who it suits
This plan suits a launch, a raise or a new category
See who AdBuyMCP is the wrong fit for
The other jobs a plan does
- You're launching a company or a product, announcing a raise, or naming a new category.
- You sell to other businesses, mostly in the UK, and you can count them.
- You have a date in mind and a few weeks before it to approve the plan and the ads.
- You'd like your market to know the name before your sales team calls.
If your launch date is close, talk the timing through with the founder.
Our trust page sets out how each channel is bought, what your weekly report shows and how we handle your data.
Trust and limitsyour plan and price
Price your launch plan while there's time to book it
Type your company website or work email. We draft who buys from you, you size your market and pick how often it should see you, and you see your all-in monthly price before you join the waitlist.
Free to price, with no card. Media is bought only after your plan, ads and start date are confirmed with you.
Questions founders ask before a launch
Can AdBuyMCP have a plan running for my launch date?
We agree the start date with you once the plan and the ads are approved, so tell us your launch date as early as you can. Your campaign would be among the first AdBuyMCP runs, and James Rooney, who built it, works on every plan with the founder who buys it.
What if my category doesn't have a name yet?
Then nobody can search for it yet, so the plan has to reach buyers another way. Count the companies that have the problem you solve, and the plan is aimed at the places, shows and topics they share. ChatGPT ads are matched to the topic of a conversation, so yours can appear when a buyer describes the problem in their own words.
Can you make the launch ads too?
Yes, they're part of your plan. We make the billboard artwork, the streaming TV spot, the podcast ad and the ChatGPT ad from your website and the buyers you confirm, and you approve every ad before it runs.