New brand launch
Buy attention before anyone is searching for you.
Create demand where none exists, and know how much reach was actually bought.
That sentence is the whole brief for this package. The list below is who it is written for, at the level of detail that lets you rule yourself out in ninety seconds rather than in a first meeting.
- 01A brand or product with little or no existing search demand
- 02A launch window with a real date attached
- 03Budget concentrated into weeks rather than spread across a year
- 04Willingness to be measured on reach and response rather than on last-click
These are qualification hypotheses being validated with paid design partners, not published market averages and not a hard gate. Clearing every line is not the test; recognising the shape is. If you clear the budget band but nothing else, the seven channels will still compile and the fit will still be wrong.
The floor underneath all of them is the one on the pricing page: £10,000 a month is where a multi-channel plan starts working, whatever the advertised band says.
Why us, for this job
Cross-channel frequency deduplication matters more at launch than at any other time, because a launch buys the same people repeatedly across channels by design and the naive sum of three channels' reach is the number most likely to end up in a board pack. Cinema is also at its most defensible here: it is a small, volatile market and a distinctive attention product, which is a launch argument rather than a recurring-spend argument.
The mechanism is the same on every package and it is not a setting. One audience definition compiles into the native targeting each channel accepts; every compiled plan carries a fidelity score for how close the translation got and a lawful-basis manifest for what made it lawful; and the geo-lift engine refuses a causal claim the spend cannot power rather than producing a number to fill the slide.
The fastest way to test that argument is a real brief compiled live in the session rather than a worked example on a page.
Talk it through- Highest-scoring channel here
- 85CTV & streaming TVThe best this package’s strongest channel scores. The others it names run lower, and every score is published.
- Lawful-basis manifest
- The provider behind each segment, the basis it relies on and the warnings raised while compiling it, attached to the plan rather than reconstructed later.
- The fee, unchanged by package
- 10% of mediaFalling to 5% plus £749 a month above £25,000 of trailing 30-day spend, with the whole waterfall on the statement.
- What it may claim
- 4 verbs, kept apartDelivered, responded, caused and remembered stay separate, and the eligibility question is asked before the money moves rather than after the flight.
The 4 channels this package usually runs on
A starting weighting rather than a restriction: any plan can fund any of the seven. These are the channels whose vocabulary suits this job, each with the score its own page publishes and the smallest line the plan generator will accept.
Cinema
The lowest fidelity score on the site.
venue-level · £500 / week plan floor
CTV & streaming TV
The one channel where a job title survives the translation almost intact.
person-level · £140 / week plan floor
Digital out-of-home
A billboard cannot know who you are. It can know who walks past it.
geo-cohort-level · £100, enforced plan floor
Paid social
Vendor-neutral until the moment of execution, then exactly as native as it needs to be.
content-level · £250 plan floor
Two or three channels funded with enough weight to prove something beats a token line on all seven, and the plan generator enforces that rather than advising it: a line that cannot clear its channel floor is dropped and its budget redistributed with a note saying so. Vendor-side minimums are separate and bite later, at activation.
What is missing today.
3 things a design partner in this cohort would find in the first fortnight, named here instead. They are gaps rather than a roadmap: none of them carries a date, because a date would be a promise about a quarter and this is a description of today.
If one of them is disqualifying for you, that is the correct outcome of reading this page, and it is worth more to you than the paragraphs above it.
- 01
Causal evidence is usually out of reach at launch: no baseline, a short window, and low conversion volume. Expect reach and response evidence, and say so to whoever is funding it.
- 02
Brand lift, which is the natural measure for a launch, is the one measurement verb not yet built here.
- 03
Cinema and addressable TV are booking workflows with lead times, so a launch date has to be worked backwards from clearance rather than from the flight.
If one of those is the whole requirement, say so on a call and we will tell you to wait rather than sell you the pilot.
Talk it throughNumber 3 of 4, and why
The four packages are ranked by how finished each one is rather than by how attractive the segment is. This is where this one sits today, in the words of the review that ranked it.
Third. Genuinely well-suited to the channel mix, and held back by the fact that the measurement a launch most wants — brand lift — is the placeholder verb.
What that means commercially: design-partner phase. The whole loop runs today in a deterministic sandbox that needs no credentials and no card, and the live buying rails are written but not spend-verified: 18 of 25 connectors are client-built, meaning an HTTP client that passes tests against mocked responses, 1 has had read-only calls accepted by a live vendor, and 0 have executed a paid activation reconciled to a provider invoice. Live spend sits behind a design-partner conversation rather than behind a signup form, and that is true of all four packages equally.
See whether this shape fits before you fund it.
Forty-five minutes. Bring the audience you want to reach and we compile it live across the seven channels, with the fidelity score, the lawful-basis manifest and the measurement eligibility on screen. If one of the gaps above is disqualifying, you will hear it in the session.
Book a working sessionDesign-partner phase · the sandbox needs no card and no credentials · nothing here sells self-serve media
Brand launch questions
You say brand lift is not built. Why pitch a launch package?
Because reach, frequency and response are still measurable, deduplicated across channels, and better than what a launch usually gets. What you should not do is fund a launch here expecting a recall study, and a page that let you assume otherwise would be setting up a disappointment for the one moment when you can least afford it.