dataset
How precisely each UK channel can reach your customer
A short application: five questions, no card. Approved accounts get the whole loop in their own sandbox, up to a monthly cap. Live spend is open to paid design partners.
- highest score
- 85 / 100
- lowest score
- 38 / 100
- bands published
- 13
- last checked
- 25 September 2026
the table
Seven channels return thirteen bands between them
Three channels move with what your brief says, across three bands each. The other four return one score whatever you write, because that is the finest claim their targeting language can carry.
| Channel | Score | Grade | What your brief supplies | Moves with the brief |
|---|---|---|---|---|
| CTV & streaming TVBand 1 of 3 | 85 | person | At least one marketplace segment matches the persona strongly. | Yes |
| CTV & streaming TVBand 2 of 3 | 65 | household | Segments matched only weakly, so the plan comes flagged for a person to review. | Yes |
| CTV & streaming TVBand 3 of 3 | 60 | household | Nothing in the catalogue matched the persona's terms. | Yes |
| Podcast & digital audio | 65 | content | Every audio plan lands in this band, because the audio targeting vocabulary goes no further. | No, fixed |
| Addressable & linear TV | 55 | household | Every addressable TV plan lands in this band, because the channel targets households. | No, fixed |
| Cinema | 40 | venue | Every cinema plan lands in this band, because the channel targets venues and films. | No, fixed |
| Digital out-of-home | 50 | geo-cohort | Every DOOH plan lands in this band however well the persona matched, because 50 is the best claim the vocabulary carries. | No, fixed |
| Paid searchBand 1 of 3 | 82 | content | The brief names the search topics your buyers actually type. | Yes |
| Paid searchBand 2 of 3 | 68 | content | The brief names interests rather than intent. | Yes |
| Paid searchBand 3 of 3 | 45 | content | The brief is a persona label and nothing else. | Yes |
| Paid socialBand 1 of 3 | 62 | content | The brief supplies interest terms. | Yes |
| Paid socialBand 2 of 3 | 48 | content | Demographics but no interests. | Yes |
| Paid socialBand 3 of 3 | 38 | content | Neither interests nor demographics. | Yes |
One row per band, with the geography penalty and the check date on every row.
Licence: CC BY 4.0. Credit AdBuyMCP and link to this page.
the grades
The grade says how close a channel gets to one person
The grade says what the channel’s targeting language can point at. Each step down the list is one step further from the individual you described.
- 01
person
The channel’s targeting language can carry a claim about the person you described.
- 02
household
It reaches the home that person lives in.
- 03
content
It reaches what they read, watch, listen to or search for.
- 04
geo-cohort
It reaches screens in an area, chosen by venue type, place and time of day.
- 05
venue
It reaches cinemas and the films shown in them.
The full explanation, with worked examples, is the guide What a fidelity score measures and why we publish it. Each channel page prints its bands with the compiler’s own rationale for each.
next step
See the score your own audience gets.
Bring a real brief to a 45-minute session and we’ll plan it live. You describe one audience and watch it turn into native targeting on 7 channels, with the fidelity score and the lawful-basis manifest on screen. It runs in the deterministic sandbox, so it needs no vendor credentials and no card.