10 procedures, including the ones that stop.
- procedures
- 10
- carries its gotcha
- Every step
- no credentials needed
- Sandbox
What you might actually need to do
Each one has a stated prerequisite, an ordered list, a stated result, and a note on every step saying what goes wrong there.
- 01About ten minutes
Write a brief an agent can compile
The difference between a 45 and an 82 is four sentences.
6 steps · 4 things needed first
- 02Five minutes
Read a fidelity score
Four of the seven are constants. Knowing which saves you a wasted afternoon.
5 steps · 2 things needed first
- 03Set up in an hour; the test runs for weeks
Run a geo-lift test
The two refusals are steps, not errors.
6 steps · 4 things needed first
- 04Fifteen minutes
Check a lawful-basis manifest
It tells you what you still owe. That is the point of it.
5 steps · 2 things needed first
- 05Ten minutes
Fund a campaign
The launch check reserves the fee as well as the media. That surprises people.
5 steps · 3 things needed first
- 06Fifteen minutes locally
Install the MCP server
There is no hosted connector. This is one you run.
6 steps · 3 things needed first
- 07Ten minutes
Grant and revoke an agent mandate
An agent prepares and proposes. A named human authorises money.
6 steps · 2 things needed first
- 08Thirty minutes, plus verification
Connect your analytics
Connecting is easy. Verifying is the part that matters.
5 steps · 3 things needed first
- 09Twenty minutes
Approve creative for UK clearance
The pre-check is free. A rejected script costs a fortnight.
6 steps · 3 things needed first
- 10Thirty minutes
Set a budget across seven channels
Two channels funded properly beats a token line on all seven.
6 steps · 3 things needed first
A guide argues. A how-to instructs.
These are deliberately a different shape from the guides. A guide argues; a how-to instructs. Each one is an ordered list with a stated prerequisite, a stated result, and a note on every step saying what goes wrong there — which is the part worth reading, because a procedure that only documents the happy path is a marketing page with numbers on it. Several of them describe the product refusing to do something, because those refusals are steps in the real sequence rather than errors in it.
A procedure that only documents the happy path is a marketing page with numbers on it.
Or skip the reading and bring a brief.
45 minutes. Bring a real brief and we compile it live.
Book a working session45 minutes. Bring a real brief and we compile it live.
Questions about these procedures
Do I need an account to follow these?
No. Every procedure here except funding a live campaign runs in the sandbox, which needs no credentials and no card. The funding one describes the gates a live campaign passes through; live media spend itself runs inside a design-partner engagement, because no rail has reached spend-tested on our evidence ledger.
Why do several of these describe the product refusing to do something?
Because the refusals are the steps most likely to happen and most likely to be misread as errors. An underpowered geo-lift test, a contaminated control, an under-floor plan line, a wallet short of the fee, an ambiguous supplier outcome — each of those stops the sequence deliberately and returns the specific thing that would fix it. A procedure that omitted them would be documenting a path most users never take.