procedures
These 7 procedures run from setting a budget to running a lift test.
- procedures
- 7
- steps between them
- 39
- notes what goes wrong
- Every step
Free, with no card. We read your homepage, draft who buys from you and show your monthly price before you join the waitlist. Nothing is bought until you've approved the plan and the ads.
all of them
Each procedure lists what you need and what goes wrong
Start with the budget procedure if you are pricing a plan, or with the lift test if you have been asked to prove a campaign worked.
- 01About twenty minutes
Set an awareness budget from your market size
Your market and how often it should see you set the budget, so count the market first.
6 steps · 3 things needed first
- 02An hour's setup, plus weeks of testing
Run a geo-lift test
The engine refuses underpowered or contaminated tests and names the fix.
6 steps · 4 things needed first
- 03Thirty minutes, plus verification
Connect your analytics
Verification decides whether your analytics data counts as observed.
5 steps · 3 things needed first
- 04Twenty minutes
Approve creative for UK clearance
Run the pre-check first, because a rejected script costs a fortnight.
6 steps · 3 things needed first
- 05
Connect Claude to your AdBuyMCP account
We run the server. Your approved client signs in to your workspace.
5 steps · 3 things needed first
- 06Ten minutes
Grant and revoke an agent mandate
A named person authorises every action that commits money.
6 steps · 2 things needed first
- 07Fifteen minutes
Check a lawful-basis manifest
The manifest lists the conditions you still have to meet.
5 steps · 2 things needed first
Start with the first one on your own market: type your company website or work email and see what reaching it 3, 5 or 12 times a week would cost.
Free, with no card.
what each procedure covers
Each procedure follows the same shape
The guides explain the reasoning, and these list the steps. Each how-to states what you need before you start and what you have at the end, and every step carries a note on what goes wrong there, including the points where the product stops on purpose and tells you what would let it continue.
The note on each step is the part to read before you start.
Each AdBuyMCP connector to a seller has a published evidence grade.
See each connector's evidence gradebring your market
Bring your market to a call and we'll work through it with you.
In a 30-minute call with the founder, we work out how big your market is, price 3, 5 and 12 times a week and talk through how we'd balance the four channels for your market.
Free, with no card.
Talk your market and your plan through with James Rooney, who built AdBuyMCP and wrote its code.
Questions about these procedures
Do I need an account to follow these?
Reading them, no, and the onboarding at /start prices a plan for your own market before you join the waitlist. Joining the waitlist takes a short form and no card. James is setting the first customers up himself, so he reads every entry and comes back to you, and nothing is bought until the plan, the ads and the start date are confirmed with you.
Why do several of these describe the product refusing to do something?
Because the refusals are the steps most likely to happen and most likely to be misread as errors. An underpowered geo-lift test, a contaminated control, a market larger than the calculator prices, an ambiguous supplier outcome: each of those stops the sequence deliberately and returns the specific thing that would fix it.