Whether it fits you, in the questions

Whether this is for you, answered in full.

Who the four packages are for, why every one of them publishes what does not work yet, why there is no agency edition, and what happens when none of the four describes you.
questions in this group, each answered in full
3
pages the answers are written on, every one linked
1
questions across the whole set
148
Elsewhere in the questions
3 questions

All four packages

Written on All four packages, and rendered here in the same words rather than summarised.

Read the page these answers live on →

Why do your solution pages list what does not work?

Because the gaps are all things a design partner discovers in the first fortnight, and a supplier who named them in advance is in a completely different position from one who was found out. None of these four packages is a proven vertical: three are hypotheses being validated with design partners and the fourth is deliberately deferred, and pretending otherwise would waste the first meeting on both sides.

Do you work with agencies?

Not yet, deliberately. An agency edition needs parent and client tenancy, permissions, client approval links, net pricing and markup controls, white-label exports, consolidated billing and non-circumvention terms, and none of that exists today. Building it half-way while also running a direct motion would undermine both, so the direct route was chosen and the agency edition was deferred rather than fudged.

What if none of these four describe me?

Then say so on a call, and one of two things is true. Either the shape is close enough that the seven channels and the fidelity model still serve you, in which case a working session will establish it quickly. Or it is not, in which case the useful outcome is finding that out in forty-five minutes rather than after a pilot.

All four packages

If the answer above raises a question about your own budget, that is the sort of thing a forty-five minute working session is for.

Talk it through
the rest of the questions

148 questions, grouped by subject

Every question answered anywhere on this site sits in one of 21 groups, and appears in exactly one of them. This is one.

All 148 questions, and every group →

book a working session

Bring the question this group did not answer.

45 minutes. Bring a real brief and we compile it live. You describe one audience, it compiles into seven channel plans in front of you, and the awkward questions get answered against your own numbers rather than in general.

Design-partner phase· recruiting paid design partners rather than selling self-serve media · what is live, and what is not

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