These answers cover who AdBuyMCP is for.

It's for B2B founders, or a first marketing hire, at UK startups and SMEs who can name the companies they sell to and want those companies' buyers to know them before they start looking. Your market is the companies that could buy from you times the people on each buying team, and plans are priced on a market of at least 10,000 people. It's the wrong buy if most of your buyers are outside the UK, or if you need meetings this month: search and outbound reach the buyers who are looking now.

Start with the one that sounds like your week. If deals stall with people your sales team never meets, read the page on reaching the whole buying team. If you have a launch, a raise or a new category coming, read the launch page. If search and outbound work, but only for buyers who are already looking, read the page on buyers who aren't searching yet. Every plan works the same way, so you can also price your own market straight away.

You pay one monthly price, and we balance it across the four channels for your market: a market concentrated in a few cities gets more out-of-home, and one that listens to a handful of the same podcasts gets more podcast ads. You approve the plan and every ad before anything runs, and the weekly report shows what ran on each channel.

Every plan starts from all four channels. ChatGPT ads have one rule to check first: outside the US, OpenAI's ad policy generally prohibits financial and health services ads and prohibits legal services ads, so if you sell those, tell us before you approve your plan. The ad account is your own: OpenAI asks each advertiser to open and verify one and invite whoever runs it.

Price your own market anyway. Whatever the job, you count the companies that could buy from you and the people on each buying team, pick 3, 5 or 12 times a week, and see one all-in monthly price. If you'd rather talk it through first, book a 30-minute call with the founder.

That's normal for a B2B market. Streaming TV, podcasts and ChatGPT ads reach people wherever they are in the UK, and we put more of the out-of-home budget where your market is most concentrated, such as the business districts and stations of the cities your buyers work in.

Keep them. LinkedIn and outbound reach the people you can name. An awareness plan adds the hours your buyers spend away from both: the commute, the evening's TV, the podcasts they choose and the questions they ask ChatGPT.

Account-based tools pick out named companies and the people in them. An awareness plan is aimed at the market those companies sit in, through the places, shows and topics their teams share, so it can run alongside an account-based programme you already have.

We agree the start date with you once the plan and the ads are approved, so tell us your launch date as early as you can. Your campaign would be among the first AdBuyMCP runs, and James Rooney, who built it, works on every plan with the founder who buys it.

Then nobody can search for it yet, so the plan has to reach buyers another way. Count the companies that have the problem you solve, and the plan is aimed at the places, shows and topics they share. ChatGPT ads are matched to the topic of a conversation, so yours can appear when a buyer describes the problem in their own words.

Yes, they're part of your plan. We make the billboard artwork, the streaming TV spot, the podcast ad and the ChatGPT ad from your website and the buyers you confirm, and you approve every ad before it runs.

Keep what's working for the buyers who are looking now. An awareness plan sits beside it and reaches the rest of your market. If you need meetings this month, search and outbound are the better home for the money, and the plan can wait until they're running.

A search ad can only appear when someone searches. More search budget buys more of the searches already happening, and the buyers who aren't looking yet aren't making them.

Each week the report shows what ran on each channel and what it delivered against the plan. Beyond the report, the signs worth watching are searches for your company's name, direct visits to your site and new prospects who mention seeing you.