Awareness advertising for buying teams
Get your company known by the whole buying team.
Free, with no card. We read your homepage, draft who buys from you and show your monthly price before you join the waitlist. Nothing is bought until you've approved the plan and the ads.
HR software sold to 2,500 UK companies, with six people on each buying team
- Your market
- 15,000 people
- 2,500 companies, six people at each
- How often
- 5 times a week
- Planned, each week
Monthly price
£7,500 a month, all-in
Good for a market you are actively trying to win this year.
What the price buys
- Out-of-home Billboard and screen artwork
- Streaming TV A streaming TV spot
- Podcasts A podcast ad
- ChatGPT ads A ChatGPT ad
We balance your budget across all four channels for your market.
the problem
Your champion is one of several people who have to say yes
The person who books your demo is rarely the only one who decides. Before a deal goes through, someone checks the price, someone checks the security, and someone senior decides whether it's worth changing anything at all. Your champion has to sell you to each of them, often to people who've never heard of you.
In LinkedIn's 2024 study with Bain of 500+ senior buyers of enterprise technology in the US, UK and Western Europe, 81% said the product they bought was known by everyone in the buying group on day one.
Your sales team talks to the champion. An awareness plan is aimed at the rest of the team as well, in the places they spend time away from their inbox.
81%
bought a product the whole buying group knew on day one
how the plan works
Your plan is sized on everyone who has to say yes
- 01
Count the companies, then everyone who signs off at each
Your market is the companies you sell to times the people on each buying team. For this job, count everyone who has to agree before a purchase goes through. In the example, 2,500 companies with six people each make a market of 15,000.
- 02
Pick 5 times a week for a market you're selling into now
It keeps you in view while deals are moving, without paying for 12 times a week, which suits a launch. You can start lighter at 3 times a week.
Frequency is planned: each week we buy enough ads aimed at your market for it to see you that many times on average. Some of every channel's audience sits outside your market, and the weekly report shows what each channel delivered against the plan.
- 03
See your monthly price straight away
The rate is £100 a month for every 1,000 people in your market, for each time a week. In the example, 15,000 people at 5 times a week comes to £7,500 a month. All-in: the media, the ads we make for each channel from your website, the planning, buying and balancing across the four channels, and your weekly report, with no fee on top. Prices are shown before VAT.
Count your own buying teams and see what 3, 5 or 12 times a week costs for your market.
Free, with no card.
the four channels
Your ads run in four places buying teams spend time away from their inbox
We balance your budget across them for your market, and you approve the plan before anything runs.
- Out-of-home
Billboards and screens reach the team on the way to work
We book billboards and digital screens by place and time of day, near the offices, stations and business districts your buyers' companies use. A poster reaches people whatever their job title.
How we buy out-of-home - Streaming TV
Streaming TV reaches buyers at home, where nobody's in a meeting
Your ad runs in the streaming apps people watch in the evening, aimed at households with business data, such as company size and industry, where the seller offers it.
How we buy streaming TV - Podcasts
Podcasts reach finance, tech and leadership listeners in their own shows
We buy by show and category, so your ad can run in the finance, technology and leadership podcasts the different people on a buying team choose for themselves.
How we buy podcasts - ChatGPT ads
ChatGPT ads can appear when someone on the team asks about the problem you solve
OpenAI shows the ad below ChatGPT's answer, labelled as sponsored and matched to the topic of the conversation, to people on ChatGPT's Free and Go plans.
How we buy ChatGPT ads
What the plan aims at
The plan aims at the places, shows and topics your buying teams share. None of the four channels picks out a named company or the people in it: streaming TV aims at households, using company data where a seller offers it, and ChatGPT ads target a customer list only once it matches at least 25,000 users.
who it suits
This plan suits founders whose deals need more than one signature
See who AdBuyMCP is the wrong fit for
The other jobs a plan does
- Your deals need sign-off from several people, such as the user, their manager, finance and IT.
- You can count the companies you sell to, from an account list or the TAM slide in your pitch deck.
- Most of those companies are in the UK.
- Your sales cycle runs to weeks or months, long enough for the rest of the team to hear of you first.
If you're not sure how many people to count on a buying team, talk it through with the founder.
Our trust page sets out how each channel is bought, what your weekly report shows and how we handle your data.
Trust and limitsyour plan and price
Price a plan for your own buying teams
Type your company website or work email. We draft who buys from you, you count the people on each buying team, and you see your all-in monthly price before you join the waitlist.
Free to price, with no card. Media is bought only after your plan, ads and start date are confirmed with you.
Questions founders ask about reaching a whole buying team
What if my buyers work all over the UK?
That's normal for a B2B market. Streaming TV, podcasts and ChatGPT ads reach people wherever they are in the UK, and we put more of the out-of-home budget where your market is most concentrated, such as the business districts and stations of the cities your buyers work in.
Does an awareness plan replace my LinkedIn ads?
Keep them. LinkedIn and outbound reach the people you can name. An awareness plan adds the hours your buyers spend away from both: the commute, the evening's TV, the podcasts they choose and the questions they ask ChatGPT.
How is this different from account-based marketing?
Account-based tools pick out named companies and the people in them. An awareness plan is aimed at the market those companies sit in, through the places, shows and topics their teams share, so it can run alongside an account-based programme you already have.