B2B account surround
Reach the whole buying committee beyond LinkedIn.
Reach the whole buying committee beyond LinkedIn, without losing pipeline accountability.
That sentence is the whole brief for this package. The list below is who it is written for, at the level of detail that lets you rule yourself out in ninety seconds rather than in a first meeting.
- 0150 to 500 employees, roughly £10m to £250m revenue
- 024 to 20 marketers, and no TV, audio or out-of-home trading team
- 03£15,000 to £50,000 available for a two or three channel pilot
- 04High contract value, a CRM, a known account list
- 05Active LinkedIn, search and events programmes already running
- 06Buyers concentrated in UK business centres, sectors or a finite account cluster
These are qualification hypotheses being validated with paid design partners, not published market averages and not a hard gate. Clearing every line is not the test; recognising the shape is. If you clear the budget band but nothing else, the seven channels will still compile and the fit will still be wrong.
The floor underneath all of them is the one on the pricing page: £10,000 a month is where a multi-channel plan starts working, whatever the advertised band says.
Why us, for this job
High customer value justifies a measured test, and the concentration of UK B2B buyers in a handful of city centres is exactly the shape that makes both addressable targeting and a geo-lift design workable. The fidelity story is not a caveat here, it is the pitch: this buyer has been told by four vendors that they can target IT decision makers on a billboard, knows it is not quite true, and has no way to compare how untrue each one is.
The mechanism is the same on every package and it is not a setting. One audience definition compiles into the native targeting each channel accepts; every compiled plan carries a fidelity score for how close the translation got and a lawful-basis manifest for what made it lawful; and the geo-lift engine refuses a causal claim the spend cannot power rather than producing a number to fill the slide.
The fastest way to test that argument is a real brief compiled live in the session rather than a worked example on a page.
Talk it through- Highest-scoring channel here
- 85CTV & streaming TVThe best this package’s strongest channel scores. The others it names run lower, and every score is published.
- Lawful-basis manifest
- The provider behind each segment, the basis it relies on and the warnings raised while compiling it, attached to the plan rather than reconstructed later.
- The fee, unchanged by package
- 10% of mediaFalling to 5% plus £749 a month above £25,000 of trailing 30-day spend, with the whole waterfall on the statement.
- What it may claim
- 4 verbs, kept apartDelivered, responded, caused and remembered stay separate, and the eligibility question is asked before the money moves rather than after the flight.
The 4 channels this package usually runs on
A starting weighting rather than a restriction: any plan can fund any of the seven. These are the channels whose vocabulary suits this job, each with the score its own page publishes and the smallest line the plan generator will accept.
CTV & streaming TV
The one channel where a job title survives the translation almost intact.
person-level · £140 / week plan floor
Podcast & digital audio
You are not buying a person here. You are buying what they listen to.
content-level · £250 plan floor
Addressable & linear TV
The fastest-growing channel on this list, and the one that needs the most paperwork.
household-level · £1,000 plan floor
Paid search
One search plan. Two execution rails. Neither of them writes your keywords for you.
content-level · £100 plan floor
Two or three channels funded with enough weight to prove something beats a token line on all seven, and the plan generator enforces that rather than advising it: a line that cannot clear its channel floor is dropped and its budget redistributed with a note saying so. Vendor-side minimums are separate and bite later, at activation.
What is missing today.
4 things a design partner in this cohort would find in the first fortnight, named here instead. They are gaps rather than a roadmap: none of them carries a date, because a date would be a promise about a quarter and this is a description of today.
If one of them is disqualifying for you, that is the correct outcome of reading this page, and it is worth more to you than the paragraphs above it.
- 01
No HubSpot or Salesforce connector yet, and no account-list ingestion. Outcome data comes back through analytics and imported outcomes rather than through your CRM.
- 02
No account-level outcome reporting. You will see campaign outcomes, not account penetration.
- 03
B2B pipeline windows are longer than a four-week flight, so the first campaign will usually close on response evidence rather than on closed-won.
- 04
No published case evidence in this segment. Nobody has done this here yet.
If one of those is the whole requirement, say so on a call and we will tell you to wait rather than sell you the pilot.
Talk it throughNumber 1 of 4, and why
The four packages are ranked by how finished each one is rather than by how attractive the segment is. This is where this one sits today, in the words of the review that ranked it.
First. This is the cohort being recruited now, explicitly as design partners rather than as customers of a finished performance product. There is no support SLA, no escalation path and no status page yet; what there is, is direct access to the people building it.
What that means commercially: design-partner phase. The whole loop runs today in a deterministic sandbox that needs no credentials and no card, and the live buying rails are written but not spend-verified: 18 of 25 connectors are client-built, meaning an HTTP client that passes tests against mocked responses, 1 has had read-only calls accepted by a live vendor, and 0 have executed a paid activation reconciled to a provider invoice. Live spend sits behind a design-partner conversation rather than behind a signup form, and that is true of all four packages equally.
See whether this shape fits before you fund it.
Forty-five minutes. Bring the audience you want to reach and we compile it live across the seven channels, with the fidelity score, the lawful-basis manifest and the measurement eligibility on screen. If one of the gaps above is disqualifying, you will hear it in the session.
Book a working sessionDesign-partner phase · the sandbox needs no card and no credentials · nothing here sells self-serve media
B2B questions
How is this different from LinkedIn ads?
LinkedIn reaches the members of the committee who are on LinkedIn, at work, in a professional frame of mind, and it does that better than anything else. What it cannot do is reach the same people at home on a streaming service, in the car on a podcast, or walking through a rail station. This is the surround, not the replacement, and the reason it needs a common audience definition and one exposure ledger is that otherwise you cannot tell whether the surround reached anyone LinkedIn had not already.
Can you target my account list?
Not yet, and that is a real gap rather than a roadmap flourish. Account-list ingestion and CRM connectors are the top blocking item for this segment. Today you define the audience semantically — sector, seniority, firmographics, geography — and it compiles into segments built from the same underlying data. If matching a named account list is the whole requirement, wait for the connector.