These answers cover streaming TV advertising.

By household, with business data where a seller offers it. In the UK, Dun & Bradstreet's segments describe companies by size, industry and location, so we pick the ones that match the companies you sell to.

No. We make your streaming TV spot from your website as part of your plan, and you approve it before it runs.

You pay one monthly price for all four channels, and we balance it across them for your market, so how much runs on streaming TV follows where your buyers are. You approve the plan before anything runs, and the weekly report shows what ran on streaming TV.

No. A streaming TV line runs on other streaming services, bought through self-serve and programmatic platforms and aimed with business data where a seller offers it. Universal Ads sells ITV, Sky and Channel 4 streaming inventory self-serve, and AdBuyMCP's connector to it needs a partner approval that AdBuyMCP does not have, so it books nothing. Every connector's grade is on the supply page at https://adbuymcp.com/supply.

Universal Ads publishes a £0 minimum for Channel 4, ITV and Sky streaming inventory, bought self-serve. Sky AdSmart starts from £3,000, and Amazon recommends $10,000 for a self-service campaign. These are each seller's own published terms, checked on 20 October 2026.

Universal Ads and Sky AdSmart appear here as market data, because they publish the clearest UK entry prices for that inventory. AdBuyMCP does not buy Channel 4, ITV or Sky inventory; a streaming TV line in an AdBuyMCP plan is aimed at your market with business data where a seller offers it.

None of the UK sellers listed here publishes a price for business targeting, and Amazon shows its audience fees apart from its CPM. Ask for the audience to be priced in any quote you request.