--- title: "What ChatGPT ads cost in the UK (2026) | AdBuyMCP" description: "UK advertisers can buy ChatGPT ads from £15 a day with no minimum commitment. OpenAI publishes no UK rate card, and US CPMs were reported at $25 to $60." url: "https://adbuymcp.com/cost/chatgpt-ads-cost" --- [Home](https://adbuymcp.com/) / [Cost](https://adbuymcp.com/cost) / ChatGPT ads What it costs # How much do ChatGPT ads cost in the UK? UK advertisers can buy ChatGPT ads self-serve from £15 a day, with no minimum commitment, paying per thousand impressions, per click, or per click optimised towards a conversion. OpenAI publishes no UK rate card; in the US, trade press reported a CPM of about $60 at launch in February 2026 and effective CPMs as low as $25 by mid-April. In an AdBuyMCP plan, ChatGPT ads are one of the four channels and run in your own OpenAI ad account. [Get my plan and price](https://adbuymcp.com/start) [Book a 30-minute call with the founder](https://adbuymcp.com/contact#book) Free, with no card. We read your homepage, draft who buys from you and show your monthly price before you create an account. Nothing is bought until you've approved the plan and the ads. By [James Rooney](https://adbuymcp.com/about) Updated 21 October 2026 - **Lowest published minimum**: £15 a day - **Typical price**: $25 to $60 per 1,000 (US reports) - **Channels in an AdBuyMCP plan**: 4 - **Ads in an AdBuyMCP plan**: Included AdBuyMCP plans, all-in From £3,000 a month In an awareness plan Your ad can appear under ChatGPT's answer when someone asks about the problem you solve. [Read the channel page](https://adbuymcp.com/channels/chatgpt-ads) The figures ## OpenAI publishes these terms, and trade press reports the prices Every seller figure links its source, the kind of source and the date it was checked. The last row is AdBuyMCP's own. | What it measures | Figure | Source | | --- | --- | --- | | Market minimum OpenAI Ads Manager, accounts billed in pounds | £15 a day minimum budget, with no minimum commitment | [OpenAI Help Center, Create campaigns for ChatGPT ads](https://help.openai.com/en/articles/20001210-create-campaigns-for-chatgpt-ads) Platform documentation, checked 20 October 2026 | | Budget pacing Daily budgets | Averaged over a Sunday-to-Saturday week: up to twice the daily budget in one day, and up to seven times it in a week | [OpenAI Help Center, Daily budgets](https://help.openai.com/en/articles/20001413-daily-budgets) Platform documentation, checked 20 October 2026 | | How it is sold Campaign objectives | Per thousand impressions (CPM), per click (CPC), or optimised towards one conversion and billed per click (oCPC) | [OpenAI Ads developer documentation, Conversion-optimized campaigns](https://developers.openai.com/ads/conversion-optimized-campaigns) Platform documentation, checked 20 October 2026 | | Reported CPM US, February to April 2026 (trade press) | About $60 at launch; effective CPMs as low as $25 by mid-April (USD) | [Digiday, Everything is coming down: ChatGPT ads are getting cheaper](https://digiday.com/marketing/everything-is-coming-down-chatgpt-ads-are-getting-cheaper/) Trade press, 17 April 2026, checked 20 October 2026 | | UK rate card OpenAI | None published; OpenAI says ChatGPT Ads has no performance benchmarks yet | [OpenAI Help Center, ChatGPT Ads frequently asked questions](https://help.openai.com/en/articles/20001220-frequently-asked-questions) Platform documentation, checked 20 October 2026 | | Availability Self-serve ChatGPT ads in the UK | Open to UK advertisers since June 2026 | [Search Engine Land, OpenAI opens ChatGPT Ads Manager beta to UK advertisers](https://searchengineland.com/openai-opens-chatgpt-ads-manager-beta-to-uk-advertisers-480679) Trade press, 19 June 2026, checked 20 October 2026 | | Who sees the ads ChatGPT plans | Free and Go only; Plus, Pro, Business, Enterprise and Edu are ad-free | [OpenAI Help Center, Ads in ChatGPT](https://help.openai.com/en/articles/20001047-ads-in-chatgpt) Platform documentation, checked 20 October 2026 | | Ad format Standard ChatGPT ad | Advertiser name and icon, a 50-character title, 100-character body and an image at least 640×640 pixels | [OpenAI Ads developer documentation, Campaign management](https://developers.openai.com/ads/campaign-management) Platform documentation, checked 20 October 2026 | | In an AdBuyMCP plan The smallest plan, all four channels and the ads included | £3,000 a month, all-in | AdBuyMCP's published rate | Market figures were checked against their sources on 20 October 2026. Sellers change their prices, so check the date before you rely on one. Each seller row is market data: it says what the seller publishes, not where an AdBuyMCP plan buys. Compare this channel’s minimums with the other channels’ in the [UK media minimums dataset](https://adbuymcp.com/data/uk-media-minimums), where every row has a dated source and the table downloads as a CSV. The unit ## How are ChatGPT ads priced? You set a daily budget and choose what to pay for: impressions, clicks, or clicks optimised towards one conversion you choose, such as a new lead. Self-serve buying has carried no minimum commitment; in OpenAI's managed US pilot early in 2026, Adweek reported commitments of at least $200,000. ### What does the money reach? OpenAI shows each ad below ChatGPT's answer, labelled as sponsored and kept separate from it, and says ads do not influence the answers. Ads are matched to what the conversation is about, using context hints you write, plus location and platform. OpenAI offers no job-title, company or industry targeting, and a customer-list audience needs at least 25,000 matched users. It reports impressions, clicks, spend, click-through rate, cost per click, CPM and conversions, and no reach or frequency. ChatGPT has 1.2 billion weekly users worldwide, by OpenAI's count, and only those on the Free and Go plans see ads. Beyond the media ## What else should you plan for beyond the media? A seller's headline price leaves these out. - ### You open and verify the ad account yourself OpenAI asks each advertiser to open its own ad account, verify its identity and pass an account review, and then to invite whoever runs it. - ### The ad needs a short title, a body and an image A standard ChatGPT ad carries your name and icon, a title of up to 50 characters, up to 100 characters of body copy and an image. In an AdBuyMCP plan, we write the title and the body and make the image, as part of your monthly price. - ### Conversion bidding needs OpenAI's tracking To pay for clicks optimised towards a conversion, your site reports conversions through OpenAI's pixel, its server-side Conversions API or an image tag, and you see the results in aggregate only. What first-time buyers miss A £15 daily budget is an average across the week, so ChatGPT ads can spend £30 on a busy day and up to £105 in a week. In an AdBuyMCP plan ## What do ChatGPT ads cost in an AdBuyMCP plan? An AdBuyMCP plan buys ChatGPT ads with the other three channels for one all-in monthly price. The smallest plan, 3 times a week priced on a market of 10,000 people, is £3,000 a month, and we balance it across all four channels for your market. All-in: the media, the ads we make for each channel from your website, the planning, buying and balancing across the four channels, and your weekly report, with no fee on top. Prices are shown before VAT. [See how pricing works](https://adbuymcp.com/pricing) What the £3,000 plan buys - Out-of-home Billboard and screen artwork - Streaming TV A streaming TV spot - Podcasts A podcast ad - ChatGPT ads A ChatGPT ad ### What do the other three channels cost? - [Out-of-home No minimum on pay-per-play screens](https://adbuymcp.com/cost/dooh-advertising-cost) - [Streaming TV £0 minimum on Universal Ads](https://adbuymcp.com/cost/ctv-advertising-cost) - [Podcasts From £250 a campaign](https://adbuymcp.com/cost/podcast-advertising-cost) Want your first test run with you in your own accounts? [See managed services](https://adbuymcp.com/managed-services). ### Each figure links back to one of these sources - [OpenAI Help Center, Create campaigns for ChatGPT ads](https://help.openai.com/en/articles/20001210-create-campaigns-for-chatgpt-ads) (platform documentation, checked 20 October 2026) - [OpenAI Help Center, Daily budgets](https://help.openai.com/en/articles/20001413-daily-budgets) (platform documentation, checked 20 October 2026) - [OpenAI Ads developer documentation, Conversion-optimized campaigns](https://developers.openai.com/ads/conversion-optimized-campaigns) (platform documentation, checked 20 October 2026) - [Digiday, Everything is coming down: ChatGPT ads are getting cheaper](https://digiday.com/marketing/everything-is-coming-down-chatgpt-ads-are-getting-cheaper/) (trade press, 17 April 2026, checked 20 October 2026) - [OpenAI Help Center, ChatGPT Ads frequently asked questions](https://help.openai.com/en/articles/20001220-frequently-asked-questions) (platform documentation, checked 20 October 2026) - [Search Engine Land, OpenAI opens ChatGPT Ads Manager beta to UK advertisers](https://searchengineland.com/openai-opens-chatgpt-ads-manager-beta-to-uk-advertisers-480679) (trade press, 19 June 2026, checked 20 October 2026) - [OpenAI Help Center, Ads in ChatGPT](https://help.openai.com/en/articles/20001047-ads-in-chatgpt) (platform documentation, checked 20 October 2026) - [OpenAI Ads developer documentation, Campaign management](https://developers.openai.com/ads/campaign-management) (platform documentation, checked 20 October 2026) - [OpenAI, Our approach to advertising](https://openai.com/index/our-approach-to-advertising-and-expanding-access/) (seller's own page, January 2026, checked 20 October 2026) - [OpenAI Ads developer documentation, Campaign targeting](https://developers.openai.com/ads/campaign-targeting) (platform documentation, checked 20 October 2026) - [OpenAI Ads developer documentation, Custom audiences](https://developers.openai.com/ads/custom-audiences) (platform documentation, checked 20 October 2026) - [OpenAI Ads developer documentation, Reporting](https://developers.openai.com/ads/reporting) (platform documentation, checked 20 October 2026) - [OpenAI, DevDay 2026 recap](https://openai.com/index/devday-2026-recap/) (seller's own page, 29 September 2026, checked 20 October 2026) - [OpenAI Help Center, Ads Manager account setup](https://help.openai.com/en/articles/20001213-ads-manager-account-setup) (platform documentation, checked 20 October 2026) - [OpenAI Ads developer documentation, Conversion tracking](https://developers.openai.com/ads/conversion-tracking) (platform documentation, checked 20 October 2026) - [Adweek, OpenAI confirms $200,000 minimum commitment for ChatGPT ads](https://www.adweek.com/media/exclusive-openai-confirms-200000-minimum-commitment-for-chatgpt-ads/) (trade press, late January 2026, checked 20 October 2026) - [OpenAI, Ad policies](https://openai.com/policies/ad-policies/) (seller's own page, updated 10 September 2026, checked 20 October 2026) Each source shows when it was published or updated, where it says, and the date we checked it. Your plan and price ## See what your market costs at 3, 5 or 12 times a week Type your company website or work email to start. You'll see our draft of who buys from you, your market size and your all-in monthly price before you create an account. [Get my plan and price](https://adbuymcp.com/start) [Book a 30-minute call with the founder](https://adbuymcp.com/contact#book) Free, with no card. Talk your market and your plan through with James Rooney, who built AdBuyMCP and wrote its code. ## Questions founders ask about what ChatGPT ads cost ### Is there a minimum spend for ChatGPT ads in the UK? OpenAI sets a minimum daily budget of £15 for an ad account billed in pounds, with no minimum commitment. The daily budget is an average across the week, so a busy day can spend up to £30. ### What does a thousand ChatGPT ad impressions cost? OpenAI publishes no UK rate card and no performance benchmarks. In the US, Digiday reported a CPM of about $60 at launch in February 2026 and effective CPMs as low as $25 by mid-April. No UK CPM or cost per click has been published. ### Can a fintech, healthtech or legal startup advertise on ChatGPT? Outside the US, OpenAI's ad policy generally prohibits financial and health services ads and prohibits legal services ads. If you sell in one of those categories, read OpenAI's ad policy and ask James Rooney before you plan around this channel. ### Who owns the ChatGPT ad account in an AdBuyMCP plan? You do. OpenAI asks each advertiser to open and verify its own ad account and to invite whoever runs it.