Multi-location growth
Plan and prove local media across every catchment.
Coordinate regional growth across locations, and prove which of it worked.
That sentence is the whole brief for this package. The list below is who it is written for, at the level of detail that lets you rule yourself out in ninety seconds rather than in a first meeting.
- 0120 or more locations, or explicit regional catchments
- 0250 to 500 employees, a 3 to 15 person marketing team
- 03£15,000 to £75,000 monthly paid media
- 04Usable booking, lead, footfall, point-of-sale or CRM signals
These are qualification hypotheses being validated with paid design partners, not published market averages and not a hard gate. Clearing every line is not the test; recognising the shape is. If you clear the budget band but nothing else, the seven channels will still compile and the fit will still be wrong.
The floor underneath all of them is the one on the pricing page: £10,000 a month is where a multi-channel plan starts working, whatever the advertised band says.
Why us, for this job
The channels are geographic and so is the evidence. A matched-market geo-lift test needs comparable markets that behaved alike before the media started, and a twenty-catchment estate supplies them. This is the segment where the phrase "powered causal" is most often achievable rather than aspirational.
The mechanism is the same on every package and it is not a setting. One audience definition compiles into the native targeting each channel accepts; every compiled plan carries a fidelity score for how close the translation got and a lawful-basis manifest for what made it lawful; and the geo-lift engine refuses a causal claim the spend cannot power rather than producing a number to fill the slide.
The fastest way to test that argument is a real brief compiled live in the session rather than a worked example on a page.
Talk it through- Highest-scoring channel here
- 82Paid searchThe best this package’s strongest channel scores. The others it names run lower, and every score is published.
- Lawful-basis manifest
- The provider behind each segment, the basis it relies on and the warnings raised while compiling it, attached to the plan rather than reconstructed later.
- The fee, unchanged by package
- 10% of mediaFalling to 5% plus £749 a month above £25,000 of trailing 30-day spend, with the whole waterfall on the statement.
- What it may claim
- 4 verbs, kept apartDelivered, responded, caused and remembered stay separate, and the eligibility question is asked before the money moves rather than after the flight.
The 4 channels this package usually runs on
A starting weighting rather than a restriction: any plan can fund any of the seven. These are the channels whose vocabulary suits this job, each with the score its own page publishes and the smallest line the plan generator will accept.
Digital out-of-home
A billboard cannot know who you are. It can know who walks past it.
geo-cohort-level · £100, enforced plan floor
Addressable & linear TV
The fastest-growing channel on this list, and the one that needs the most paperwork.
household-level · £1,000 plan floor
Cinema
The lowest fidelity score on the site.
venue-level · £500 / week plan floor
Paid search
One search plan. Two execution rails. Neither of them writes your keywords for you.
content-level · £100 plan floor
Two or three channels funded with enough weight to prove something beats a token line on all seven, and the plan generator enforces that rather than advising it: a line that cannot clear its channel floor is dropped and its budget redistributed with a note saying so. Vendor-side minimums are separate and bite later, at activation.
What is missing today.
4 things a design partner in this cohort would find in the first fortnight, named here instead. They are gaps rather than a roadmap: none of them carries a date, because a date would be a promise about a quarter and this is a description of today.
If one of them is disqualifying for you, that is the correct outcome of reading this page, and it is worth more to you than the paragraphs above it.
- 01
No store or catchment ingestion. Catchments are defined by postcode district rather than imported from your estate.
- 02
No local creative templating, so a per-location creative variant is manual.
- 03
No franchise permission model and no per-location budgets.
- 04
No call, booking or point-of-sale connectors, and no footfall integration. Outcomes are imported rather than streamed.
If one of those is the whole requirement, say so on a call and we will tell you to wait rather than sell you the pilot.
Talk it throughNumber 2 of 4, and why
The four packages are ranked by how finished each one is rather than by how attractive the segment is. This is where this one sits today, in the words of the review that ranked it.
Second, and the strongest vertical package once the ingestion work lands. The measurement fit is better here than anywhere else on this list.
What that means commercially: design-partner phase. The whole loop runs today in a deterministic sandbox that needs no credentials and no card, and the live buying rails are written but not spend-verified: 18 of 25 connectors are client-built, meaning an HTTP client that passes tests against mocked responses, 1 has had read-only calls accepted by a live vendor, and 0 have executed a paid activation reconciled to a provider invoice. Live spend sits behind a design-partner conversation rather than behind a signup form, and that is true of all four packages equally.
See whether this shape fits before you fund it.
Forty-five minutes. Bring the audience you want to reach and we compile it live across the seven channels, with the fidelity score, the lawful-basis manifest and the measurement eligibility on screen. If one of the gaps above is disqualifying, you will hear it in the session.
Book a working sessionDesign-partner phase · the sandbox needs no card and no credentials · nothing here sells self-serve media
Multi-location questions
Can you prove a billboard drove footfall?
With enough catchments and enough spend, a geo-lift test can measure whether exposed markets outperformed matched held-out markets on whatever outcome you can supply — bookings, leads, point-of-sale. Without enough of both, the power analysis returns an underpowered verdict and the number of days it would need, and you get response evidence instead. Which of those two happens is decided by your geography and spend, not by us, and it is worth knowing before you fund the campaign.