comparison
AdBuyMCP vs Basis
Basis builds planning software for agencies. AdBuyMCP sells a founder a plan with a price, across out-of-home, streaming TV, podcasts and ChatGPT ads.
Free, with no card. We read your homepage, draft who buys from you and show your monthly price before you join the waitlist. Nothing is bought until you've approved the plan and the ads.
By James Rooney Updated
- where Basis is ahead
- 4 strengths
- where AdBuyMCP fits
- 3 reasons
- stage
- Launch phase
- published sources cited
- 1
their promise
What Basis offers
Agentic planning from brief to strategy to media plan to activation, across channels.
side by side
How the two compare on price, minimums and channels
The facts about Basis are desk research, and each figure taken from a published page carries that page and the date we checked it.
| Compared on | Basis Compass | AdBuyMCP |
|---|---|---|
| How you pay | Basis CompassNot stated in the sources we cite. | AdBuyMCP£100 a month for every 1,000 people in your market, for each time a week they should see you. All-in: the media, the ads we make for each channel from your website, the planning, buying and balancing across the four channels, and your weekly report, with no fee on top. Prices are shown before VAT. |
| Published minimum | Basis CompassNot stated in the sources we cite. | AdBuyMCPFrom £3,000 a month, at 3 times a week. Plans are priced on a market of at least 10,000 people, so all four channels get enough to run. |
| Channels | Basis CompassProgrammatic, direct, search and social.Source: Basis Compass launch, checked 3 August 2026 | AdBuyMCPFour channels in one plan: out-of-home, streaming TV, podcasts and ChatGPT ads, with the budget balanced between them by us. |
| How it reaches B2B buyers | Basis CompassNot stated in the sources we cite. | AdBuyMCPEach channel is aimed at your market with the targeting its seller offers: places and times of day for out-of-home, business data such as company size and industry for streaming TV where the seller offers it, shows and categories for podcasts, and the topic of the conversation for ChatGPT ads. None of them targets people by job title in the UK. |
| Where it runs | Basis CompassNot stated in the sources we cite. | AdBuyMCPPlans run in the UK, and every price is in pounds. |
| What it reports | Basis CompassNot stated in the sources we cite. | AdBuyMCPFrequency is planned: each week we buy enough ads aimed at your market for it to see you that many times on average. Some of every channel's audience sits outside your market, and the weekly report shows what each channel delivered against the plan. |
| How you buy it | Basis CompassAn enterprise sales process, for agencies. | AdBuyMCPYou type your website or work email, see your plan and its price, then join the waitlist in five questions with no card. ChatGPT ads run in your own OpenAI ad account, which we set up with you. Nothing is bought until the plan, the ads and the start date are confirmed with you. No media has been bought through AdBuyMCP yet, so your campaign would be among the first. |
A cell with no source under it is our own summary. “Not stated” means the sources we cite give no figure. AdBuyMCP’s prices are explained on the pricing page.
both columns
Where each one is stronger
What they do better today
- 01A mature platform with agency workflow, billing and reconciliation built in
- 02Customers at scale and an established support organisation
- 03Programmatic, direct, search and social in one planning tool
- 04Agency tooling that AdBuyMCP chose not to build
What AdBuyMCP does for you
- 01Built for the founder who buys the media
- 02Classic billboards, podcasts by show and ChatGPT ads in the plan
- 03A monthly price you can see before you talk to anyone
If the first list holds what your plan depends on, Basis is the better buy. If you're not sure, ask the founder on a 30-minute call.
before you decide
Ask which one fits your market.
Bring your market and the plan you're weighing. If the alternative fits you better, that's the answer you'll get on the call.
Free, with no card.
Talk your market and your plan through with James Rooney, who built AdBuyMCP and wrote its code.
the decision
Each one suits a different buyer
Choose Basis when
You're an agency planning digital media for clients, and you need planning inside a platform that also handles billing, reconciliation and client workflow. There is no agency edition of AdBuyMCP.
Choose AdBuyMCP when
You're the founder buying the media, and you want awareness across out-of-home, streaming TV, podcasts and ChatGPT ads at a frequency you choose, for a price you know up front.
Compass is built for agencies planning digital media at scale. AdBuyMCP is built for a founder buying awareness, with a price set by the size of their market.
If neither block describes your situation, book a 30-minute call with the founder and talk your market through.
where to check this
These sources back the facts about Basis
Each fact about Basis that rests on a published page links it below, with the date we checked it. The supply status page grades each of AdBuyMCP’s connectors on what it has done with a real seller so far.
Our trust page sets out how each channel is bought, what your weekly report shows and how we handle your data.
Trust and limitsSee what your market costs at 3, 5 or 12 times a week, for all four channels, before you join the waitlist.
Free, with no card.
the other comparisons
You may be weighing these alternatives too
All 16 comparisons are on the comparison hub, with their prices, minimums and channels in one table.
vs StackAdapt
StackAdapt is the closest like-for-like and the stronger platform today. AdBuyMCP suits a founder who wants one monthly price for the frequency they choose, with the budget balanced across the channels for them.
Platformvs an agency
An agency brings more judgement and a team you can call. AdBuyMCP gives you a price before you talk to anyone, with the media and your ads included, and balances the budget across the channels for you.
Agency or in-housevs The Trade Desk
The Trade Desk is the most capable buying platform here, and it pays off for a team with a trader and volume. AdBuyMCP is for a founder who wants a priced plan.
Platform
What buyers ask when they weigh Basis against AdBuyMCP
Is Basis a better choice than AdBuyMCP for me?
Yes, if you're an agency planning digital media for clients, and you need planning inside a platform that also handles billing, reconciliation and client workflow. There is no agency edition of AdBuyMCP.
When is AdBuyMCP a better choice than Basis?
Choose AdBuyMCP when you're the founder buying the media, and you want awareness across out-of-home, streaming TV, podcasts and ChatGPT ads at a frequency you choose, for a price you know up front.
What is Basis better at than AdBuyMCP?
A mature platform with agency workflow, billing and reconciliation built in; customers at scale and an established support organisation; programmatic, direct, search and social in one planning tool; agency tooling that AdBuyMCP chose not to build.
Where does AdBuyMCP fit better than Basis?
Built for the founder who buys the media; classic billboards, podcasts by show and ChatGPT ads in the plan; a monthly price you can see before you talk to anyone.