comparison
AdBuyMCP vs DV360
DV360 is a platform for traders inside Google's stack. AdBuyMCP is a plan with a price: you choose how often your market should see you, and we balance the budget.
Free, with no card. We read your homepage, draft who buys from you and show your monthly price before you join the waitlist. Nothing is bought until you've approved the plan and the ads.
By James Rooney Updated
- where DV360 is ahead
- 5 strengths
- where AdBuyMCP fits
- 4 reasons
- stage
- Launch phase
- published sources cited
- 1
their promise
What DV360 offers
Enterprise buying across digital media, joined to Google's data, inventory and measurement.
side by side
How the two compare on price, minimums and channels
The facts about DV360 are desk research, and each figure taken from a published page carries that page and the date we checked it.
| Compared on | Display & Video 360 | AdBuyMCP |
|---|---|---|
| How you pay | Display & Video 360Not stated in the sources we cite. | AdBuyMCP£100 a month for every 1,000 people in your market, for each time a week they should see you. All-in: the media, the ads we make for each channel from your website, the planning, buying and balancing across the four channels, and your weekly report, with no fee on top. Prices are shown before VAT. |
| Published minimum | Display & Video 360Not stated in the sources we cite. | AdBuyMCPFrom £3,000 a month, at 3 times a week. Plans are priced on a market of at least 10,000 people, so all four channels get enough to run. |
| Channels | Display & Video 360Digital media across YouTube, Google's own supply and partner exchanges, including Spotify's podcasts.Source: Spotify Advertising, Podcast ads automated buying, checked 20 October 2026 | AdBuyMCPFour channels in one plan: out-of-home, streaming TV, podcasts and ChatGPT ads, with the budget balanced between them by us. |
| How it reaches B2B buyers | Display & Video 360Google's audiences and data partners, including Spotify's podcast categories such as Business.Source: Spotify Advertising, Podcast ads automated buying, checked 20 October 2026 | AdBuyMCPEach channel is aimed at your market with the targeting its seller offers: places and times of day for out-of-home, business data such as company size and industry for streaming TV where the seller offers it, shows and categories for podcasts, and the topic of the conversation for ChatGPT ads. None of them targets people by job title in the UK. |
| Where it runs | Display & Video 360Global, run by trading desks and agencies. | AdBuyMCPPlans run in the UK, and every price is in pounds. |
| What it reports | Display & Video 360Audience, frequency and measurement tooling joined to Google Analytics. | AdBuyMCPFrequency is planned: each week we buy enough ads aimed at your market for it to see you that many times on average. Some of every channel's audience sits outside your market, and the weekly report shows what each channel delivered against the plan. |
| How you buy it | Display & Video 360An enterprise platform, usually run by a trader or an agency. | AdBuyMCPYou type your website or work email, see your plan and its price, then join the waitlist in five questions with no card. ChatGPT ads run in your own OpenAI ad account, which we set up with you. Nothing is bought until the plan, the ads and the start date are confirmed with you. No media has been bought through AdBuyMCP yet, so your campaign would be among the first. |
A cell with no source under it is our own summary. “Not stated” means the sources we cite give no figure. AdBuyMCP’s prices are explained on the pricing page.
both columns
Where each one is stronger
What they do better today
- 01Scale and inventory, particularly YouTube and Google's own supply
- 02Integration with Google Analytics, Google Ads and the wider Google stack
- 03Spotify's podcast inventory by category, including Business, through Spotify's Ad Exchange
- 04Mature audience, frequency and measurement tooling
- 05Enterprise support, and agencies that already know it
What AdBuyMCP does for you
- 01A price you can see before you talk to anyone, set by the size of your market
- 02No trader needed: you choose how often your market should see you, and we balance the budget
- 03Classic billboards and ChatGPT ads in the same plan as streaming TV and podcasts
- 04Plans for a UK B2B market, from £3,000 a month
If the first list holds what your plan depends on, DV360 is the better buy. If you're not sure, ask the founder on a 30-minute call.
before you decide
Ask which one fits your market.
Bring your market and the plan you're weighing. If the alternative fits you better, that's the answer you'll get on the call.
Free, with no card.
Talk your market and your plan through with James Rooney, who built AdBuyMCP and wrote its code.
the decision
Each one suits a different buyer
Choose DV360 when
Your media runs inside Google's stack, YouTube matters to you, and you have a trader or an agency to run it. The integration is valuable, and copying it through anyone else would be daft.
Choose AdBuyMCP when
You have no trader, and you want to choose how often your market should see you each week across out-of-home, streaming TV, podcasts and ChatGPT ads, for a price you know up front.
DV360 is the stronger choice for a team that runs its media inside Google's stack. AdBuyMCP is for a founder who wants a priced plan across four channels.
If neither block describes your situation, book a 30-minute call with the founder and talk your market through.
where to check this
These sources back the facts about DV360
Each fact about DV360 that rests on a published page links it below, with the date we checked it. The supply status page grades each of AdBuyMCP’s connectors on what it has done with a real seller so far.
Our trust page sets out how each channel is bought, what your weekly report shows and how we handle your data.
Trust and limitsSee what your market costs at 3, 5 or 12 times a week, for all four channels, before you join the waitlist.
Free, with no card.
the other comparisons
You may be weighing these alternatives too
All 16 comparisons are on the comparison hub, with their prices, minimums and channels in one table.
vs The Trade Desk
The Trade Desk is the most capable buying platform here, and it pays off for a team with a trader and volume. AdBuyMCP is for a founder who wants a priced plan.
Platformvs Google and Meta
Google and Meta are the better buy for the buyers who are already looking. AdBuyMCP is for the rest of your market, and the two work together.
Search and socialvs StackAdapt
StackAdapt is the closest like-for-like and the stronger platform today. AdBuyMCP suits a founder who wants one monthly price for the frequency they choose, with the budget balanced across the channels for them.
Platformvs Amazon DSP
If Amazon's audiences and Prime Video are the plan, go direct. AdBuyMCP is for B2B awareness across several channels, at a frequency you choose.
Platform
What buyers ask when they weigh DV360 against AdBuyMCP
Is DV360 a better choice than AdBuyMCP for me?
Yes, if your media runs inside Google's stack, YouTube matters to you, and you have a trader or an agency to run it. The integration is valuable, and copying it through anyone else would be daft.
When is AdBuyMCP a better choice than DV360?
Choose AdBuyMCP when you have no trader, and you want to choose how often your market should see you each week across out-of-home, streaming TV, podcasts and ChatGPT ads, for a price you know up front.
What is DV360 better at than AdBuyMCP?
Scale and inventory, particularly YouTube and Google's own supply; integration with Google Analytics, Google Ads and the wider Google stack; Spotify's podcast inventory by category, including Business, through Spotify's Ad Exchange; mature audience, frequency and measurement tooling; enterprise support, and agencies that already know it.
Where does AdBuyMCP fit better than DV360?
A price you can see before you talk to anyone, set by the size of your market; no trader needed: you choose how often your market should see you, and we balance the budget; classic billboards and ChatGPT ads in the same plan as streaming TV and podcasts; plans for a UK B2B market, from £3,000 a month.