comparison
AdBuyMCP vs Global AdPower
Out-of-home is one of four channels in an AdBuyMCP plan, booked by place and time near the offices, stations and commutes your buyers use.
Free, with no card. We read your homepage, draft who buys from you and show your monthly price before you join the waitlist. Nothing is bought until you've approved the plan and the ads.
By James Rooney Updated
- where Global AdPower is ahead
- 4 strengths
- where AdBuyMCP fits
- 4 reasons
- stage
- Launch phase
- published sources cited
- 2
their promise
What Global AdPower offers
Book Global's radio stations, the London Underground, buses and BT Street Hubs yourself, make the ads for free with AI tools, and go live as soon as the next day.
side by side
How the two compare on price, minimums and channels
The facts about Global AdPower are desk research, and each figure taken from a published page carries that page and the date we checked it.
| Compared on | Global AdPower | AdBuyMCP |
|---|---|---|
| How you pay | Global AdPowerGlobal's own rates, booked direct. | AdBuyMCP£100 a month for every 1,000 people in your market, for each time a week they should see you. All-in: the media, the ads we make for each channel from your website, the planning, buying and balancing across the four channels, and your weekly report, with no fee on top. Prices are shown before VAT. |
| Published minimum | Global AdPowerNot stated in the sources we cite. | AdBuyMCPFrom £3,000 a month, at 3 times a week. Plans are priced on a market of at least 10,000 people, so all four channels get enough to run. |
| Channels | Global AdPowerThe London Underground, the national bus network and BT Street Hubs, plus Global's radio stations on FM, DAB and DAX audio.Source: Global, Global launches AdPower, checked 20 October 2026 | AdBuyMCPFour channels in one plan: out-of-home, streaming TV, podcasts and ChatGPT ads, with the budget balanced between them by us. |
| How it reaches B2B buyers | Global AdPowerNot stated in the sources we cite. | AdBuyMCPEach channel is aimed at your market with the targeting its seller offers: places and times of day for out-of-home, business data such as company size and industry for streaming TV where the seller offers it, shows and categories for podcasts, and the topic of the conversation for ChatGPT ads. None of them targets people by job title in the UK. |
| Where it runs | Global AdPowerThe UK, with the Underground and the rest of TfL's rail estate in London.Source: Global, Global launches AdPower, checked 20 October 2026Also: Transport for London, TfL selects Global and JCDecaux to manage its advertising, checked 20 October 2026 | AdBuyMCPPlans run in the UK, and every price is in pounds. |
| What it reports | Global AdPowerNot stated in the sources we cite. | AdBuyMCPFrequency is planned: each week we buy enough ads aimed at your market for it to see you that many times on average. Some of every channel's audience sits outside your market, and the weekly report shows what each channel delivered against the plan. |
| How you buy it | Global AdPowerSelf-serve: book today and go live as soon as the next day, with free AI tools to make the ads.Source: Global, Global launches AdPower, checked 20 October 2026 | AdBuyMCPYou type your website or work email, see your plan and its price, then join the waitlist in five questions with no card. ChatGPT ads run in your own OpenAI ad account, which we set up with you. Nothing is bought until the plan, the ads and the start date are confirmed with you. No media has been bought through AdBuyMCP yet, so your campaign would be among the first. |
A cell with no source under it is our own summary. “Not stated” means the sources we cite give no figure. AdBuyMCP’s prices are explained on the pricing page.
both columns
Where each one is stronger
What they do better today
- 01The London Underground, the national bus network and BT Street Hubs, sold by the company that runs their advertising
- 02Live as soon as the next day
- 03Free AI tools to make radio and outdoor ads
- 04Global's radio stations, including Heart, Capital and LBC, in the same booking
What AdBuyMCP does for you
- 01Out-of-home planned beside streaming TV, podcasts and ChatGPT ads, against one market
- 02Billboards and screens chosen for where your buyers work and travel
- 03One monthly price for 3, 5 or 12 times a week
- 04One weekly report across all four channels
If the first list holds what your plan depends on, Global AdPower is the better buy. If you're not sure, ask the founder on a 30-minute call.
before you decide
Ask which one fits your market.
Bring your market and the plan you're weighing. If the alternative fits you better, that's the answer you'll get on the call.
Free, with no card.
Talk your market and your plan through with James Rooney, who built AdBuyMCP and wrote its code.
the decision
Each one suits a different buyer
Choose Global AdPower when
Your plan is Global's outdoor or radio, and you want it live tomorrow. Buying from the company that sells the inventory is faster and simpler, and anyone in between adds nothing.
Choose AdBuyMCP when
Out-of-home is one part of how you want your market to see you, beside streaming TV, podcasts and ChatGPT ads, at a frequency you choose, for one monthly price.
If your plan is Global's outdoor and radio, buy it from Global. AdBuyMCP is for out-of-home as one of four channels, beside streaming TV, podcasts and ChatGPT ads.
If neither block describes your situation, book a 30-minute call with the founder and talk your market through.
where to check this
These sources back the facts about Global AdPower
Each fact about Global AdPower that rests on a published page links it below, with the date we checked it. The supply status page grades each of AdBuyMCP’s connectors on what it has done with a real seller so far.
Sources
Our trust page sets out how each channel is bought, what your weekly report shows and how we handle your data.
Trust and limitsSee what your market costs at 3, 5 or 12 times a week, for all four channels, before you join the waitlist.
Free, with no card.
the other comparisons
You may be weighing these alternatives too
All 16 comparisons are on the comparison hub, with their prices, minimums and channels in one table.
vs OOH specialists
For billboards and screens alone, buy from a specialist. AdBuyMCP is for out-of-home as one of four channels aimed at your market.
Specialistvs CAASie
For digital screens alone with nothing to sign, use CAASie. AdBuyMCP is for screens as one part of a plan, at a frequency you choose.
Specialistvs doing it yourself
For one channel, buy it direct. AdBuyMCP earns its place when you want all four running against one market, at a frequency you choose.
Agency or in-house
What buyers ask when they weigh Global AdPower against AdBuyMCP
Is Global AdPower a better choice than AdBuyMCP for me?
Yes, if your plan is Global's outdoor or radio, and you want it live tomorrow. Buying from the company that sells the inventory is faster and simpler, and anyone in between adds nothing.
When is AdBuyMCP a better choice than Global AdPower?
Choose AdBuyMCP when out-of-home is one part of how you want your market to see you, beside streaming TV, podcasts and ChatGPT ads, at a frequency you choose, for one monthly price.
What is Global AdPower better at than AdBuyMCP?
The London Underground, the national bus network and BT Street Hubs, sold by the company that runs their advertising; live as soon as the next day; free AI tools to make radio and outdoor ads; Global's radio stations, including Heart, Capital and LBC, in the same booking.
Where does AdBuyMCP fit better than Global AdPower?
Out-of-home planned beside streaming TV, podcasts and ChatGPT ads, against one market; billboards and screens chosen for where your buyers work and travel; one monthly price for 3, 5 or 12 times a week; one weekly report across all four channels.