comparison
AdBuyMCP vs Blis
Blis gives a team a platform to plan and buy programmatic media. AdBuyMCP gives a founder a plan with a price across four channels, with the budget balanced for them.
Free, with no card. We read your homepage, draft who buys from you and show your monthly price before you join the waitlist. Nothing is bought until you've approved the plan and the ads.
By James Rooney Updated
- where Blis is ahead
- 4 strengths
- where AdBuyMCP fits
- 3 reasons
- stage
- Launch phase
- published sources cited
- 1
their promise
What Blis offers
Privacy-first planning, buying and measurement across CTV, audio, video, display and DOOH.
side by side
How the two compare on price, minimums and channels
The facts about Blis are desk research, and each figure taken from a published page carries that page and the date we checked it.
| Compared on | Blis | AdBuyMCP |
|---|---|---|
| How you pay | BlisNo media markup and no platform fee.Source: Blis technology, checked 3 August 2026 | AdBuyMCP£100 a month for every 1,000 people in your market, for each time a week they should see you. All-in: the media, the ads we make for each channel from your website, the planning, buying and balancing across the four channels, and your weekly report, with no fee on top. Prices are shown before VAT. |
| Published minimum | BlisNot stated in the sources we cite. | AdBuyMCPFrom £3,000 a month, at 3 times a week. Plans are priced on a market of at least 10,000 people, so all four channels get enough to run. |
| Channels | BlisCTV, audio, video, display and DOOH.Source: Blis technology, checked 3 August 2026 | AdBuyMCPFour channels in one plan: out-of-home, streaming TV, podcasts and ChatGPT ads, with the budget balanced between them by us. |
| How it reaches B2B buyers | BlisLocation-based audiences, planned with its audience explorer. | AdBuyMCPEach channel is aimed at your market with the targeting its seller offers: places and times of day for out-of-home, business data such as company size and industry for streaming TV where the seller offers it, shows and categories for podcasts, and the topic of the conversation for ChatGPT ads. None of them targets people by job title in the UK. |
| Where it runs | BlisThe UK and other markets, with real UK geographic scale. | AdBuyMCPPlans run in the UK, and every price is in pounds. |
| What it reports | BlisHoldout-based measurement, built in. | AdBuyMCPFrequency is planned: each week we buy enough ads aimed at your market for it to see you that many times on average. Some of every channel's audience sits outside your market, and the weekly report shows what each channel delivered against the plan. |
| How you buy it | BlisNot stated in the sources we cite. | AdBuyMCPYou type your website or work email, see your plan and its price, then join the waitlist in five questions with no card. ChatGPT ads run in your own OpenAI ad account, which we set up with you. Nothing is bought until the plan, the ads and the start date are confirmed with you. No media has been bought through AdBuyMCP yet, so your campaign would be among the first. |
A cell with no source under it is our own summary. “Not stated” means the sources we cite give no figure. AdBuyMCP’s prices are explained on the pricing page.
both columns
Where each one is stronger
What they do better today
- 01No media markup and no platform fee
- 02Real UK geographic scale and an established audience explorer
- 03Holdout-based measurement built in
- 04A privacy-first approach with a track record behind it
What AdBuyMCP does for you
- 01Classic billboards and ChatGPT ads in the same plan as streaming TV and podcasts
- 02A frequency you choose, 3, 5 or 12 times a week, with the budget balanced for you
- 03A monthly price you can see before you talk to anyone
If the first list holds what your plan depends on, Blis is the better buy. If you're not sure, ask the founder on a 30-minute call.
before you decide
Ask which one fits your market.
Bring your market and the plan you're weighing. If the alternative fits you better, that's the answer you'll get on the call.
Free, with no card.
Talk your market and your plan through with James Rooney, who built AdBuyMCP and wrote its code.
the decision
Each one suits a different buyer
Choose Blis when
Your channel set is the one Blis covers, location matters most to your plan, and you or your agency want to run a platform. For many UK buyers that is the right trade.
Choose AdBuyMCP when
You want to choose how often your market should see you each week across out-of-home, streaming TV, podcasts and ChatGPT ads, with the budget balanced for you, at a price you know up front.
Blis is strong in the UK, with no media markup and no platform fee. AdBuyMCP suits a founder who wants to choose a frequency and have the budget balanced for them.
If neither block describes your situation, book a 30-minute call with the founder and talk your market through.
where to check this
These sources back the facts about Blis
Each fact about Blis that rests on a published page links it below, with the date we checked it. The supply status page grades each of AdBuyMCP’s connectors on what it has done with a real seller so far.
Our trust page sets out how each channel is bought, what your weekly report shows and how we handle your data.
Trust and limitsSee what your market costs at 3, 5 or 12 times a week, for all four channels, before you join the waitlist.
Free, with no card.
the other comparisons
You may be weighing these alternatives too
All 16 comparisons are on the comparison hub, with their prices, minimums and channels in one table.
vs StackAdapt
StackAdapt is the closest like-for-like and the stronger platform today. AdBuyMCP suits a founder who wants one monthly price for the frequency they choose, with the budget balanced across the channels for them.
Platformvs The Trade Desk
The Trade Desk is the most capable buying platform here, and it pays off for a team with a trader and volume. AdBuyMCP is for a founder who wants a priced plan.
Platformvs OOH specialists
For billboards and screens alone, buy from a specialist. AdBuyMCP is for out-of-home as one of four channels aimed at your market.
Specialistvs DV360
DV360 is the stronger choice for a team that runs its media inside Google's stack. AdBuyMCP is for a founder who wants a priced plan across four channels.
Platform
What buyers ask when they weigh Blis against AdBuyMCP
Is Blis a better choice than AdBuyMCP for me?
Yes, if your channel set is the one Blis covers, location matters most to your plan, and you or your agency want to run a platform. For many UK buyers that is the right trade.
When is AdBuyMCP a better choice than Blis?
Choose AdBuyMCP when you want to choose how often your market should see you each week across out-of-home, streaming TV, podcasts and ChatGPT ads, with the budget balanced for you, at a price you know up front.
What is Blis better at than AdBuyMCP?
No media markup and no platform fee; real UK geographic scale and an established audience explorer; holdout-based measurement built in; a privacy-first approach with a track record behind it.
Where does AdBuyMCP fit better than Blis?
Classic billboards and ChatGPT ads in the same plan as streaming TV and podcasts; a frequency you choose, 3, 5 or 12 times a week, with the budget balanced for you; a monthly price you can see before you talk to anyone.