comparison

AdBuyMCP vs Amazon DSP

Amazon is one way to buy UK streaming TV. AdBuyMCP plans streaming TV beside out-of-home, podcasts and ChatGPT ads, aimed at your B2B market.

Amazon sells streaming TV ads in the UK, including Prime Video, with audiences built from Amazon's own shopping and streaming signals. Its UK page recommends a $10,000 minimum for a self-service campaign and sets $50,000 for managed service, and Netflix's UK ads have been buyable through Amazon DSP since late 2025. LinkedIn's job-title audiences on Amazon DSP cover US targeting only. If Amazon's audiences and inventory are the plan, buying direct is the shorter route. AdBuyMCP plans streaming TV as one of four channels for a UK B2B market, at 3, 5 or 12 times a week for one all-in monthly price.
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By James Rooney Updated

where Amazon DSP is ahead
4 strengths
where AdBuyMCP fits
4 reasons
stage
Launch phase
published sources cited
4
AdBuyMCP's plans start at£3,000 a month, all-in, before VAT

their promise

What Amazon DSP offers

Streaming TV ads across Prime Video, live sport and third-party apps, with audiences built from Amazon's own shopping and streaming signals.
the case for Amazon DSP · see the sources below

side by side

How the two compare on price, minimums and channels

The facts about Amazon DSP are desk research, and each figure taken from a published page carries that page and the date we checked it.

Amazon DSP and AdBuyMCP compared on how you pay, published minimum, channels, how it reaches B2B buyers, where it runs, what it reports, how you buy it
Compared onAmazon DSPAdBuyMCP
How you payAmazon DSPCampaigns are set at a fixed CPM, with audience fees shown separately.Source: Amazon Ads guide to Prime Video ads (UK), checked 20 October 2026AdBuyMCP£100 a month for every 1,000 people in your market, for each time a week they should see you. All-in: the media, the ads we make for each channel from your website, the planning, buying and balancing across the four channels, and your weekly report, with no fee on top. Prices are shown before VAT.
Published minimumAmazon DSPA $10,000 recommended minimum for a self-service campaign, and $50,000 for managed service.Source: Amazon Ads UK, Streaming TV ads, checked 20 October 2026AdBuyMCPFrom £3,000 a month, at 3 times a week. Plans are priced on a market of at least 10,000 people, so all four channels get enough to run.
ChannelsAmazon DSPStreaming TV, including Prime Video, Twitch, live sport and third-party TV apps.Source: Amazon Ads UK, Streaming TV ads, checked 20 October 2026AdBuyMCPFour channels in one plan: out-of-home, streaming TV, podcasts and ChatGPT ads, with the budget balanced between them by us.
How it reaches B2B buyersAmazon DSPAmazon's own shopping and streaming signals. LinkedIn's job-title audiences on Amazon DSP cover US targeting only.Source: Amazon Ads UK, Streaming TV ads, checked 20 October 2026Also: Amazon Ads, LinkedIn CTV ads on Amazon DSP, checked 20 October 2026AdBuyMCPEach channel is aimed at your market with the targeting its seller offers: places and times of day for out-of-home, business data such as company size and industry for streaming TV where the seller offers it, shows and categories for podcasts, and the topic of the conversation for ChatGPT ads. None of them targets people by job title in the UK.
Where it runsAmazon DSPThe UK is one of Amazon's streaming TV markets, and the supply differs by market.Source: Amazon Ads UK, Streaming TV ads, checked 20 October 2026AdBuyMCPPlans run in the UK, and every price is in pounds.
What it reportsAmazon DSPThird-party partners such as Nielsen, Lucid, Innovid and Kantar help put reach and frequency in context.Source: Amazon Ads guide to Prime Video ads (UK), checked 20 October 2026AdBuyMCPFrequency is planned: each week we buy enough ads aimed at your market for it to see you that many times on average. Some of every channel's audience sits outside your market, and the weekly report shows what each channel delivered against the plan.
How you buy itAmazon DSPSelf-service packages, managed service, or a DSP seat through an authorised reseller.AdBuyMCPYou type your website or work email, see your plan and its price, then join the waitlist in five questions with no card. ChatGPT ads run in your own OpenAI ad account, which we set up with you. Nothing is bought until the plan, the ads and the start date are confirmed with you. No media has been bought through AdBuyMCP yet, so your campaign would be among the first.

A cell with no source under it is our own summary. “Not stated” means the sources we cite give no figure. AdBuyMCP’s prices are explained on the pricing page.

both columns

Where each one is stronger

where Amazon DSP is ahead
4

What they do better today

  • 01Prime Video, Twitch, live sport and third-party streaming apps in one place
  • 02Audiences built from shopping and streaming signals only Amazon holds
  • 03Netflix's UK ads, buyable through Amazon DSP since late 2025
  • 04Partners such as Nielsen, Lucid, Innovid and Kantar to help you understand reach and frequency
where adbuymcp fits
4

What AdBuyMCP does for you

  • 01Streaming TV planned beside out-of-home, podcasts and ChatGPT ads, aimed at one B2B market
  • 02Business data on streaming TV, such as company size and industry, where a seller offers it
  • 03Plans from £3,000 a month across all four channels
  • 04One monthly price for 3, 5 or 12 times a week, with the budget balanced for you

If the first list holds what your plan depends on, Amazon DSP is the better buy. If you're not sure, ask the founder on a 30-minute call.

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before you decide

Ask which one fits your market.

Bring your market and the plan you're weighing. If the alternative fits you better, that's the answer you'll get on the call.

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Talk your market and your plan through with James Rooney, who built AdBuyMCP and wrote its code.

the decision

Each one suits a different buyer

Choose Amazon DSP when

Amazon's audiences and Prime Video are the plan, and your budget clears its minimums. Going direct, or through a reseller with a seat, is the shorter route.

Choose AdBuyMCP when

You sell to businesses, you want streaming TV beside out-of-home, podcasts and ChatGPT ads, and you want one monthly price for the frequency you choose.

If Amazon's audiences and Prime Video are the plan, go direct. AdBuyMCP is for B2B awareness across several channels, at a frequency you choose.

If neither block describes your situation, book a 30-minute call with the founder and talk your market through.

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where to check this

These sources back the facts about Amazon DSP

Each fact about Amazon DSP that rests on a published page links it below, with the date we checked it. The supply status page grades each of AdBuyMCP’s connectors on what it has done with a real seller so far.

Sources

Our trust page sets out how each channel is bought, what your weekly report shows and how we handle your data.

Trust and limits

See what your market costs at 3, 5 or 12 times a week, for all four channels, before you join the waitlist.

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the other comparisons

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See all 16 comparisons in one table

What buyers ask when they weigh Amazon DSP against AdBuyMCP

Is Amazon DSP a better choice than AdBuyMCP for me?

Yes, if Amazon's audiences and Prime Video are the plan, and your budget clears its minimums. Going direct, or through a reseller with a seat, is the shorter route.

When is AdBuyMCP a better choice than Amazon DSP?

Choose AdBuyMCP when you sell to businesses, you want streaming TV beside out-of-home, podcasts and ChatGPT ads, and you want one monthly price for the frequency you choose.

What is Amazon DSP better at than AdBuyMCP?

Prime Video, Twitch, live sport and third-party streaming apps in one place; audiences built from shopping and streaming signals only Amazon holds; Netflix's UK ads, buyable through Amazon DSP since late 2025; partners such as Nielsen, Lucid, Innovid and Kantar to help you understand reach and frequency.

Where does AdBuyMCP fit better than Amazon DSP?

Streaming TV planned beside out-of-home, podcasts and ChatGPT ads, aimed at one B2B market; business data on streaming TV, such as company size and industry, where a seller offers it; plans from £3,000 a month across all four channels; one monthly price for 3, 5 or 12 times a week, with the budget balanced for you.