Channels and formats
What is digital audio advertising?
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what it means here
Here is what the term means for a UK buyer
The definition above holds anywhere. Buying media in the UK adds the detail below, including where AdBuyMCP does something different.
Radiocentre put UK commercial radio at a record £747m of advertising in 2025, £89.5m of it from the broadcasters' digital audio formats (checked 24 September 2026). An AdBuyMCP awareness plan buys podcasts, by show and category, and leaves broadcast and streaming radio out. AdBuyMCP's catalogue compiles audio to show and genre allowlists plus publisher segments and grades it 65 out of 100, content-level: you are reaching people who listen to business podcasts in London, which is a close proxy for the decision makers on your account list and still a proxy. The compiler sets the dayparts from the audience, so a business audience buys the morning and evening commutes.
Type your company website or work email to see who we think buys from you and what reaching them 3, 5 or 12 times a week would cost.
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related terms
These terms sit next to this one
Most confusion in media buying comes from two adjacent terms being used interchangeably, so these are the neighbours worth reading next.
Podcast advertising
Advertising inside podcast episodes, either a produced spot inserted as an episode is downloaded or streamed, or a read in the host's own voice. The two are bought, priced and measured differently, and a host read is usually agreed show by show.
Audience segment
A named group of people a seller will let you target, defined by some combination of demographics, behaviour, stated interest or inferred intent, and identified in a buying system by a specific identifier.
Fidelity score
A published score out of 100 answering one question: how much of an audience definition survives translation into a channel's native targeting words. It describes that translation, so it makes no forecast of reach or performance and says nothing about the quality of the media.
same group
These terms are also in Channels and formats
The channels UK advertisers buy, and the words the sellers use for them.