--- title: "AdBuyMCP vs Blis: CTV, audio and DOOH compared" description: "Blis plans, buys and measures CTV, audio, video, display and DOOH with no media markup or platform fee. AdBuyMCP sells four channels as one priced plan." url: "https://adbuymcp.com/compare/blis" --- [Home](https://adbuymcp.com/) / [Comparisons](https://adbuymcp.com/compare) / AdBuyMCP vs Blis Comparison # AdBuyMCP vs Blis Blis gives a team a platform to plan and buy programmatic media. AdBuyMCP gives a founder a plan with a price across four channels, with the budget balanced for them. Blis is a privacy-first planning, buying and measurement platform for CTV, audio, video, display and DOOH, with real UK geographic scale, an audience explorer and holdout-based measurement, and it charges no media markup and no platform fee. Brands and agencies run it to plan and buy programmatic media. AdBuyMCP sells awareness as a plan: you choose how often your market should see you (3, 5 or 12 times a week), the monthly price follows the size of your market, and we make your ads from your website and balance your budget across out-of-home, streaming TV, podcasts and ChatGPT ads. [Get my plan and price](https://adbuymcp.com/start) [Book a 30-minute call with the founder](https://adbuymcp.com/contact#book) Free, with no card. We read your homepage, draft who buys from you and show your monthly price before you join the waitlist. Nothing is bought until you've approved the plan and the ads. By [James Rooney](https://adbuymcp.com/about) Updated 29 October 2026 - **Where Blis is ahead**: 4 strengths - **Where AdBuyMCP fits**: 3 reasons - **Stage**: Launch phase - **Published sources cited**: 1 AdBuyMCP's plans start at £3,000 a month, all-in, before VAT Their promise ## What Blis offers > Privacy-first planning, buying and measurement across CTV, audio, video, display and DOOH. The case for Blis · [see the source below](https://adbuymcp.com/compare/blis#evidence) Side by side ## How the two compare on price, minimums and channels The facts about Blis are desk research, and each figure taken from a published page carries that page and the date we checked it. Blis and AdBuyMCP compared on how you pay, published minimum, channels, how it reaches B2B buyers, where it runs, what it reports, how you buy it | Compared on | Blis | AdBuyMCP | | --- | --- | --- | | How you pay | No media markup and no platform fee. Source: [Blis technology](https://blis.com/our-technology/), checked 3 August 2026 | £100 a month for every 1,000 people in your market, for each time a week they should see you. All-in: the media, the ads we make for each channel from your website, the planning, buying and balancing across the four channels, and your weekly report, with no fee on top. Prices are shown before VAT. | | Published minimum | Not stated in the sources we cite. | From £3,000 a month, at 3 times a week. Plans are priced on a market of at least 10,000 people, so all four channels get enough to run. | | Channels | CTV, audio, video, display and DOOH. Source: [Blis technology](https://blis.com/our-technology/), checked 3 August 2026 | Four channels in one plan: out-of-home, streaming TV, podcasts and ChatGPT ads, with the budget balanced between them by us. | | How it reaches B2B buyers | Location-based audiences, planned with its audience explorer. | Each channel is aimed at your market with the targeting its seller offers: places and times of day for out-of-home, business data such as company size and industry for streaming TV where the seller offers it, shows and categories for podcasts, and the topic of the conversation for ChatGPT ads. None of them targets people by job title in the UK. | | Where it runs | The UK and other markets, with real UK geographic scale. | Plans run in the UK, and every price is in pounds. | | What it reports | Holdout-based measurement, built in. | Frequency is planned: each week we buy enough ads aimed at your market for it to see you that many times on average. Some of every channel's audience sits outside your market, and the weekly report shows what each channel delivered against the plan. | | How you buy it | Not stated in the sources we cite. | You type your website or work email, see your plan and its price, then join the waitlist in five questions with no card. ChatGPT ads run in your own OpenAI ad account, which we set up with you. Nothing is bought until the plan, the ads and the start date are confirmed with you. No media has been bought through AdBuyMCP yet, so your campaign would be among the first. | A cell with no source under it is our own summary. “Not stated” means the sources we cite give no figure. AdBuyMCP’s prices are explained on the [pricing page](https://adbuymcp.com/pricing). Both columns ## Where each one is stronger Where Blis is ahead 4 ### What they do better today - 01 No media markup and no platform fee - 02 Real UK geographic scale and an established audience explorer - 03 Holdout-based measurement built in - 04 A privacy-first approach with a track record behind it Where adbuymcp fits 3 ### What AdBuyMCP does for you - 01 Classic billboards and ChatGPT ads in the same plan as streaming TV and podcasts - 02 A frequency you choose, 3, 5 or 12 times a week, with the budget balanced for you - 03 A monthly price you can see before you talk to anyone If the first list holds what your plan depends on, Blis is the better buy. If you're not sure, ask the founder on a 30-minute call. [Book a 30-minute call with the founder](https://adbuymcp.com/contact#book) Before you decide ## Ask which one fits your market. Bring your market and the plan you're weighing. If the alternative fits you better, that's the answer you'll get on the call. [Get my plan and price](https://adbuymcp.com/start) [Book a 30-minute call with the founder](https://adbuymcp.com/contact#book) Free, with no card. Talk your market and your plan through with James Rooney, who built AdBuyMCP and wrote its code. The decision ## Each one suits a different buyer ### Choose Blis when Your channel set is the one Blis covers, location matters most to your plan, and you or your agency want to run a platform. For many UK buyers that is the right trade. ### Choose AdBuyMCP when You want to choose how often your market should see you each week across out-of-home, streaming TV, podcasts and ChatGPT ads, with the budget balanced for you, at a price you know up front. Blis is strong in the UK, with no media markup and no platform fee. AdBuyMCP suits a founder who wants to choose a frequency and have the budget balanced for them. If neither block describes your situation, book a 30-minute call with the founder and talk your market through. [Book a 30-minute call with the founder](https://adbuymcp.com/contact#book) Where to check this ## These sources back the facts about Blis Each fact about Blis that rests on a published page links it below, with the date we checked it. The [supply status page](https://adbuymcp.com/supply) grades each of AdBuyMCP’s connectors on what it has done with a real seller so far. ### Sources - [Blis technology blis.com · checked 3 August 2026](https://blis.com/our-technology/) Our trust page sets out how each channel is bought, what your weekly report shows and how we handle your data. [Trust and limits](https://adbuymcp.com/trust) See what your market costs at 3, 5 or 12 times a week, for all four channels, before you join the waitlist. [Get my plan and price](https://adbuymcp.com/start) Free, with no card. The other comparisons ## You may be weighing these alternatives too All 16 comparisons are on the comparison hub, with their prices, minimums and channels in one table. - ### [vs StackAdapt](https://adbuymcp.com/compare/stackadapt) StackAdapt is the closest like-for-like and the stronger platform today. AdBuyMCP suits a founder who wants one monthly price for the frequency they choose, with the budget balanced across the channels for them. Platform - ### [vs The Trade Desk](https://adbuymcp.com/compare/the-trade-desk) The Trade Desk is the most capable buying platform here, and it pays off for a team with a trader and volume. AdBuyMCP is for a founder who wants a priced plan. Platform - ### [vs OOH specialists](https://adbuymcp.com/compare/ooh-specialists) For billboards and screens alone, buy from a specialist. AdBuyMCP is for out-of-home as one of four channels aimed at your market. Specialist - ### [vs DV360](https://adbuymcp.com/compare/dv360) DV360 is the stronger choice for a team that runs its media inside Google's stack. AdBuyMCP is for a founder who wants a priced plan across four channels. Platform [See all 16 comparisons in one table](https://adbuymcp.com/compare) ## What buyers ask when they weigh Blis against AdBuyMCP ### Is Blis a better choice than AdBuyMCP for me? Yes, if your channel set is the one Blis covers, location matters most to your plan, and you or your agency want to run a platform. For many UK buyers that is the right trade. ### When is AdBuyMCP a better choice than Blis? Choose AdBuyMCP when you want to choose how often your market should see you each week across out-of-home, streaming TV, podcasts and ChatGPT ads, with the budget balanced for you, at a price you know up front. ### What is Blis better at than AdBuyMCP? No media markup and no platform fee; real UK geographic scale and an established audience explorer; holdout-based measurement built in; a privacy-first approach with a track record behind it. ### Where does AdBuyMCP fit better than Blis? Classic billboards and ChatGPT ads in the same plan as streaming TV and podcasts; a frequency you choose, 3, 5 or 12 times a week, with the budget balanced for you; a monthly price you can see before you talk to anyone.