free media planner

Turn one sentence about your customer into a costed media plan

Type who you want to reach, where, and what you'd spend. The planner weights the budget to your goal across seven UK channels, drops any line its share cannot fund, and scores each channel out of 100 for how precisely it reaches your customer. It runs in your browser and needs no account.
Start now Book a working session

A short application: five questions, no card. Approved accounts get the whole loop in their own sandbox, up to a monthly cap. Live spend is open to paid design partners.

Try it with your own customer

UK channels
7
account needed
None
highest published score
85 / 100
lowest published score
38 / 100
where the scores come fromThe bands published on every channel page

how it works

Three things happen when you press Enter

The rules are the product's own: its goal weights, its plan floors and its published fidelity bands. The difference is the catalogue. This page reads your sentence against the vocabulary this site prints, and the product reads it against its full registry.

  1. 01

    It reads who, where, the money and the goal

    Name a role, an interest or what your customers search for, a place, a monthly budget, a number of weeks and a goal. Anything you leave out of the audience stays empty. With no budget it plans £15,000 over four weeks, and with no goal it plans for consideration.

  2. 02

    It weights the budget to your goal

    Awareness, Consideration and Performance each start from the product's own weights, and every line has to clear its plan floor. A line whose share falls short is dropped and its money goes to the lines that can carry it.

  3. 03

    It scores every line and adds the fee

    Each channel gets the fidelity score its targeting language can carry for your sentence, out of 100. The fee is 10% of media, or 5% plus £749 a month above £25,000 of trailing 30-day spend.

worked examples

Three budgets show where the money goes

The entry budget, the budget where an awareness or consideration plan funds all seven channels, and that same money weighted for performance. Read them before you type your own.

£2,000 a month, planned for performance, funds three of seven channels

CTV & streaming TV, Podcast & digital audio, Addressable & linear TV and Cinema drop out because their shares fell under the plan floor, and the money moves to the lines that can carry it. Paid search takes the largest share, £1,028.

The sentence

“Small business owners in Manchester looking for accounting software, £2,000 a month, four weeks, for signups”

Planned for performance over 4 weeks.

£2,000 a month, planned for performance, funds three of seven channels. Fidelity score and budget for each channel.
ChannelFidelity scoreBudget
CTV & streaming TVIts share was £260, under the £560 floor over 4 weeks. Dropped, and the budget went to the lines that could carry it.85personDroppedfloor £560
Paid searchActive-intent seeds from "accounting software", with native negatives and Manchester geo82content£1,028floor £100
Podcast & digital audioIts share was £200, under the £250 floor over 4 weeks. Dropped, and the budget went to the lines that could carry it.65contentDroppedfloor £250
Paid socialbusiness and software, resolved separately by Meta and TikTok into whatever each actually offers62content£833floor £250
Addressable & linear TVIts share was £103, under the £1,000 floor over 4 weeks. Dropped, and the budget went to the lines that could carry it.55householdDroppedfloor £1,000
Digital out-of-homeOpenOOH venue types at commute dayparts, Vistar audience layer, inside Manchester postcode polygons50geo-cohort£139floor £100
CinemaIts share was £60, under the £1,000 floor over its 2-week run. Dropped, and the budget went to the lines that could carry it.40venueDroppedfloor £1,000
Media
£2,000
Fee
£200
Total
£2,200

£12,500 a month, planned for consideration, funds all seven channels

Every line clears its floor over 4 weeks. CTV & streaming TV takes the largest share, £2,500.

The sentence

“Engineering leads at UK scale-ups comparing developer tooling, £12,500 a month, four weeks, consideration”

Planned for consideration over 4 weeks.

£12,500 a month, planned for consideration, funds all seven channels. Fidelity score and budget for each channel.
ChannelFidelity scoreBudget
CTV & streaming TVD&B IT Decision Makers, Bombora Surge on DevOps, over UK households85person£2,500floor £560
Paid searchActive-intent seeds from "developer tooling", with native negatives and UK geo82content£1,750floor £100
Podcast & digital audioBusiness and news genre allowlists, UK flagship shows as a PMP, DAX Business Decision Makers, for listeners in the UK65content£2,250floor £250
Addressable & linear TVExperian Mosaic groups and occupation attributes, intersected with all UK macro regions in the national TV region55household£1,250floor £1,000
Digital out-of-homeOpenOOH venue types at commute dayparts, Vistar audience layer, inside UK postcode polygons50geo-cohort£1,250floor £100
CinemaDCM audience packs, plus a venue list built from UK postcode districts, over a two-week flight40venue£1,000floor £1,000
Paid socialMeta and TikTok each target the UK broadly in their own terms38content£2,500floor £250
Media
£12,500
Fee
£1,250
Total
£13,750

£12,500 a month, planned for performance, funds five of seven channels

Addressable & linear TV and Cinema drop out because their shares fell under the plan floor, and the money moves to the lines that can carry it. Paid search takes the largest share, £5,027.

The sentence

“Engineering leads at UK scale-ups comparing developer tooling, £12,500 a month, four weeks, for demos”

Planned for performance over 4 weeks.

£12,500 a month, planned for performance, funds five of seven channels. Fidelity score and budget for each channel.
ChannelFidelity scoreBudget
CTV & streaming TVD&B IT Decision Makers, Bombora Surge on DevOps, over UK households85person£1,631floor £560
Paid searchActive-intent seeds from "developer tooling", with native negatives and UK geo82content£5,027floor £100
Podcast & digital audioBusiness and news genre allowlists, UK flagship shows as a PMP, DAX Business Decision Makers, for listeners in the UK65content£1,087floor £250
Addressable & linear TVIts share was £644, under the £1,000 floor over 4 weeks. Dropped, and the budget went to the lines that could carry it.55householdDroppedfloor £1,000
Digital out-of-homeOpenOOH venue types at commute dayparts, Vistar audience layer, inside UK postcode polygons50geo-cohort£679floor £100
CinemaIts share was £375, under the £1,000 floor over its 2-week run. Dropped, and the budget went to the lines that could carry it.40venueDroppedfloor £1,000
Paid socialMeta and TikTok each target the UK broadly in their own terms38content£4,076floor £250
Media
£12,500
Fee
£1,250
Total
£13,750

Worked out by the planner on this page, from the fidelity bands published on the channel pages, when this page was built. Each plan shows scores, budgets and floors only; reach, impressions, CPM and lift come from forecasts inside the product. The fee is 10% of media, or 5% plus £749 a month above £25,000 of trailing 30-day spend.

your turn

Now plan your own customer

Type a sentence, or press one of the examples. The plan is worked out in your browser, and you can change the goal and the budget under it.

Planner

Borrow one:

Example plan:Cyber buyers, nationalType your own customer above and it’s replaced.

7 of 7 funded over 6 weeks, weighted for consideration: CTV & streaming TV and paid social lead.

Goal

No goal in the example, so it’s planned for consideration. Switch it here.

Budget
  1. CTV & streaming TVband 1 of 3Bombora Surge on Cybersecurity, over UK households85£6,000
  2. Podcast & digital audiofixed scoreBusiness and news genre allowlists, UK flagship shows as a PMP, DAX Business Decision Makers, for listeners in the UK65£5,400
  3. Addressable & linear TVfixed scoreExperian Mosaic groups and occupation attributes, intersected with all UK macro regions in the national TV region55£3,000
  4. Digital out-of-homefixed scoreOpenOOH venue types at commute dayparts, Vistar audience layer, inside UK postcode polygons50£3,000
  5. Paid searchband 3 of 3Persona-label seeds only, with UK geo45£4,200
  6. Cinemafixed scoreDCM audience packs, plus a venue list built from UK postcode districts, over a two-week flight40£2,400
  7. Paid socialband 3 of 3Meta and TikTok each target the UK broadly in their own terms38£6,000

This split uses the product’s starting weights for each goal. Inside the product, the planner can go a step further and tune it to your audience, from the fidelity scores and the forecasts its seller connectors return. The planner on this page runs the starting weights alone.

Media
£30,000
Our fee
£2,249
Total
£32,249

10% of media, or 5% plus £749 a month once trailing 30-day spend passes £25,000. This plan’s on the scale tier.

Approval requestedYou make every decision
  1. 01  Approve the plan

    Approving is reversible and moves no money.

  2. 02  Fund it

    You approve funding separately, and nothing launches unless every check passes.

    Your decision
  3. 03  Release live spend

    This is one of the eleven operations with no agent tool.

    No agent tool

Try the full product on your own customer.

Apply for a sandboxFive questions, no card. Live spend is open to paid design partners.
Show its working: 5 tool calls and the persona it read
  1. extract_persona3 facets read, 3 left empty
  2. compile_persona7 targeting specs · fidelity 85 down to 38
  3. generate_planweighted for consideration · 7 lines funded, 0 under floor
  4. precheck_creative18 creative formats checked
  5. request_agent_approvalwaiting on a person · 11 operations have no agent tool
The persona it read
Semantics
Bombora Surge on Cybersecurity
Geography
the UK · national region
Firmographics
1 marketplace segment matched
Demographics
not stated, so left empty
Intent topics
not stated, so left empty
Exclusions
not stated, so left empty

questions

What people ask about the planner

Is the AdBuyMCP planner an AI media planner?

The planner on this page runs the product's planning rules in your browser. It reads your sentence against a short catalogue of the targeting vocabulary this site publishes, weights the budget with the product's starting weights for your goal, enforces the plan floors and reads every score from the published bands. Inside the product, the planner can go a step further and ask a language model to propose a split tuned to your audience, from the fidelity scores and the forecasts its seller connectors return, and deterministic code turns those percentages into pounds.

Does the planner forecast reach, impressions or CPM?

No reach, impressions or CPM figures here. Those come from adapter forecasts inside the product, and a number this page invented would be worth nothing to you.

Can I buy media from the planner?

The planner hands you a plan and stops there. To take it further, Start now opens a short application. Five questions, no card. Approved accounts run the whole loop in their own sandbox, up to a monthly cap. Live spend is open to paid design partners.

Why did a channel drop out of my plan?

Every line has to clear its channel's plan floor. When a line's share of the budget falls short, the planner drops the line furthest under its floor, relative to that floor, and splits the money again. £2,000 a month funds two or three channels properly. From about £12,500 a month, an awareness or consideration plan funds all seven, and a performance plan needs more.

next step

Take the plan further than your browser.

Start now opens a short application, and an approved account runs the whole loop in its own sandbox: brief, plan, creative, approval, launch, delivery and measurement. Or bring a real brief to a working session and we'll plan it with you live.

Start now Book a working session
A five-question application, no card. · Live spend is open to paid design partners.

See which rails are live