--- title: "Media planner: one sentence to a costed UK plan | AdBuyMCP" description: "Describe your customer in one sentence and get a costed UK media plan across seven channels, scored for precision. It's free and needs no account." url: "https://adbuymcp.com/planner" --- [Home](https://adbuymcp.com/) / Planner Free media planner # Turn one sentence about your customer into a costed media plan Type who you want to reach, where, and what you'd spend. The planner weights the budget to your goal across seven UK channels, drops any line its share cannot fund, and scores each channel out of 100 for how precisely it reaches your customer. It runs in your browser and needs no account. [Start now](https://adbuymcp.com/signup) [Book a working session](https://adbuymcp.com/contact#book) A short application: five questions, no card. Approved accounts get the whole loop in their own sandbox, up to a monthly cap. Live spend is open to paid design partners. [Try it with your own customer](https://adbuymcp.com/planner#try) - **UK channels**: 7 - **Account needed**: None - **Highest published score**: 85 / 100 - **Lowest published score**: 38 / 100 Where the scores come from The bands published on every channel page How it works ## Three things happen when you press Enter The rules are the product's own: its goal weights, its plan floors and its published fidelity bands. The difference is the catalogue. This page reads your sentence against the vocabulary this site prints, and the product reads it against its full registry. 1. 01 ### It reads who, where, the money and the goal Name a role, an interest or what your customers search for, a place, a monthly budget, a number of weeks and a goal. Anything you leave out of the audience stays empty. With no budget it plans £15,000 over four weeks, and with no goal it plans for consideration. 2. 02 ### It weights the budget to your goal Awareness, Consideration and Performance each start from the product's own weights, and every line has to clear its plan floor. A line whose share falls short is dropped and its money goes to the lines that can carry it. 3. 03 ### It scores every line and adds the fee Each channel gets the fidelity score its targeting language can carry for your sentence, out of 100. The fee is 10% of media, or 5% plus £749 a month above £25,000 of trailing 30-day spend. Worked examples ## Three budgets show where the money goes The entry budget, the budget where an awareness or consideration plan funds all seven channels, and that same money weighted for performance. Read them before you type your own. ### £2,000 a month, planned for performance, funds three of seven channels CTV & streaming TV, Podcast & digital audio, Addressable & linear TV and Cinema drop out because their shares fell under the plan floor, and the money moves to the lines that can carry it. Paid search takes the largest share, £1,028. The sentence “Small business owners in Manchester looking for accounting software, £2,000 a month, four weeks, for signups” Planned for performance over 4 weeks. £2,000 a month, planned for performance, funds three of seven channels. Fidelity score and budget for each channel. | Channel | Fidelity score | Budget | | --- | --- | --- | | CTV & streaming TV Its share was £260, under the £560 floor over 4 weeks. Dropped, and the budget went to the lines that could carry it. | 85 person | Dropped floor £560 | | Paid search Active-intent seeds from "accounting software", with native negatives and Manchester geo | 82 content | £1,028 floor £100 | | Podcast & digital audio Its share was £200, under the £250 floor over 4 weeks. Dropped, and the budget went to the lines that could carry it. | 65 content | Dropped floor £250 | | Paid social business and software, resolved separately by Meta and TikTok into whatever each actually offers | 62 content | £833 floor £250 | | Addressable & linear TV Its share was £103, under the £1,000 floor over 4 weeks. Dropped, and the budget went to the lines that could carry it. | 55 household | Dropped floor £1,000 | | Digital out-of-home OpenOOH venue types at commute dayparts, Vistar audience layer, inside Manchester postcode polygons | 50 geo-cohort | £139 floor £100 | | Cinema Its share was £60, under the £1,000 floor over its 2-week run. Dropped, and the budget went to the lines that could carry it. | 40 venue | Dropped floor £1,000 | - **Media**: £2,000 - **Fee**: £200 - **Total**: £2,200 ### £12,500 a month, planned for consideration, funds all seven channels Every line clears its floor over 4 weeks. CTV & streaming TV takes the largest share, £2,500. The sentence “Engineering leads at UK scale-ups comparing developer tooling, £12,500 a month, four weeks, consideration” Planned for consideration over 4 weeks. £12,500 a month, planned for consideration, funds all seven channels. Fidelity score and budget for each channel. | Channel | Fidelity score | Budget | | --- | --- | --- | | CTV & streaming TV D&B IT Decision Makers, Bombora Surge on DevOps, over UK households | 85 person | £2,500 floor £560 | | Paid search Active-intent seeds from "developer tooling", with native negatives and UK geo | 82 content | £1,750 floor £100 | | Podcast & digital audio Business and news genre allowlists, UK flagship shows as a PMP, DAX Business Decision Makers, for listeners in the UK | 65 content | £2,250 floor £250 | | Addressable & linear TV Experian Mosaic groups and occupation attributes, intersected with all UK macro regions in the national TV region | 55 household | £1,250 floor £1,000 | | Digital out-of-home OpenOOH venue types at commute dayparts, Vistar audience layer, inside UK postcode polygons | 50 geo-cohort | £1,250 floor £100 | | Cinema DCM audience packs, plus a venue list built from UK postcode districts, over a two-week flight | 40 venue | £1,000 floor £1,000 | | Paid social Meta and TikTok each target the UK broadly in their own terms | 38 content | £2,500 floor £250 | - **Media**: £12,500 - **Fee**: £1,250 - **Total**: £13,750 ### £12,500 a month, planned for performance, funds five of seven channels Addressable & linear TV and Cinema drop out because their shares fell under the plan floor, and the money moves to the lines that can carry it. Paid search takes the largest share, £5,027. The sentence “Engineering leads at UK scale-ups comparing developer tooling, £12,500 a month, four weeks, for demos” Planned for performance over 4 weeks. £12,500 a month, planned for performance, funds five of seven channels. Fidelity score and budget for each channel. | Channel | Fidelity score | Budget | | --- | --- | --- | | CTV & streaming TV D&B IT Decision Makers, Bombora Surge on DevOps, over UK households | 85 person | £1,631 floor £560 | | Paid search Active-intent seeds from "developer tooling", with native negatives and UK geo | 82 content | £5,027 floor £100 | | Podcast & digital audio Business and news genre allowlists, UK flagship shows as a PMP, DAX Business Decision Makers, for listeners in the UK | 65 content | £1,087 floor £250 | | Addressable & linear TV Its share was £644, under the £1,000 floor over 4 weeks. Dropped, and the budget went to the lines that could carry it. | 55 household | Dropped floor £1,000 | | Digital out-of-home OpenOOH venue types at commute dayparts, Vistar audience layer, inside UK postcode polygons | 50 geo-cohort | £679 floor £100 | | Cinema Its share was £375, under the £1,000 floor over its 2-week run. Dropped, and the budget went to the lines that could carry it. | 40 venue | Dropped floor £1,000 | | Paid social Meta and TikTok each target the UK broadly in their own terms | 38 content | £4,076 floor £250 | - **Media**: £12,500 - **Fee**: £1,250 - **Total**: £13,750 Worked out by the planner on this page, from the fidelity bands published on [the channel pages](https://adbuymcp.com/channels), when this page was built. Each plan shows scores, budgets and floors only; reach, impressions, CPM and lift come from forecasts inside the product. The fee is 10% of media, or 5% plus £749 a month above £25,000 of trailing 30-day spend. Your turn ## Now plan your own customer Type a sentence, or press one of the examples. The plan is worked out in your browser, and you can change the goal and the budget under it. Planner Runs in your browser · no account needed Describe your customer in one sentence Borrow one: Example plan: Cyber buyers, national Type your own customer above and it’s replaced. 7 of 7 funded over 6 weeks, weighted for consideration: CTV & streaming TV and paid social lead. Goal No goal in the example, so it’s planned for consideration. Switch it here. Budget 1. CTV & streaming TV band 1 of 3 Bombora Surge on Cybersecurity, over UK households 85 £6,000 2. Podcast & digital audio fixed score Business and news genre allowlists, UK flagship shows as a PMP, DAX Business Decision Makers, for listeners in the UK 65 £5,400 3. Addressable & linear TV fixed score Experian Mosaic groups and occupation attributes, intersected with all UK macro regions in the national TV region 55 £3,000 4. Digital out-of-home fixed score OpenOOH venue types at commute dayparts, Vistar audience layer, inside UK postcode polygons 50 £3,000 5. Paid search band 3 of 3 Persona-label seeds only, with UK geo 45 £4,200 6. Cinema fixed score DCM audience packs, plus a venue list built from UK postcode districts, over a two-week flight 40 £2,400 7. Paid social band 3 of 3 Meta and TikTok each target the UK broadly in their own terms 38 £6,000 This split uses the product’s starting weights for each goal. Inside the product, the planner can go a step further and tune it to your audience, from the fidelity scores and the forecasts its seller connectors return. The planner on this page runs the starting weights alone. - **Media**: £30,000 - **Our fee**: £2,249 - **Total**: £32,249 10% of media, or 5% plus £749 a month once trailing 30-day spend passes £25,000. This plan’s on the scale tier. Approval requested You make every decision 1. 01 Approve the plan Approving is reversible and moves no money. 2. 02 Fund it You approve funding separately, and nothing launches unless every check passes. Your decision 3. 03 Release live spend This is one of the eleven operations with no agent tool. No agent tool Try the full product on your own customer. [Apply for a sandbox](https://adbuymcp.com/signup) Five questions, no card. Live spend is open to paid design partners. **Show its working: 5 tool calls and the persona it read** 1. extract_persona 3 facets read, 3 left empty 2. compile_persona 7 targeting specs · fidelity 85 down to 38 3. generate_plan weighted for consideration · 7 lines funded, 0 under floor 4. precheck_creative 18 creative formats checked 5. request_agent_approval waiting on a person · 11 operations have no agent tool The persona it read - **Semantics**: Bombora Surge on Cybersecurity - **Geography**: the UK · national region - **Firmographics**: 1 marketplace segment matched - **Demographics**: not stated, so left empty - **Intent topics**: not stated, so left empty - **Exclusions**: not stated, so left empty Questions ## What people ask about the planner ### Is the AdBuyMCP planner an AI media planner? The planner on this page runs the product's planning rules in your browser. It reads your sentence against a short catalogue of the targeting vocabulary this site publishes, weights the budget with the product's starting weights for your goal, enforces the plan floors and reads every score from the published bands. Inside the product, the planner can go a step further and ask a language model to propose a split tuned to your audience, from the fidelity scores and the forecasts its seller connectors return, and deterministic code turns those percentages into pounds. ### Does the planner forecast reach, impressions or CPM? No reach, impressions or CPM figures here. Those come from adapter forecasts inside the product, and a number this page invented would be worth nothing to you. ### Can I buy media from the planner? The planner hands you a plan and stops there. To take it further, Start now opens a short application. Five questions, no card. Approved accounts run the whole loop in their own sandbox, up to a monthly cap. Live spend is open to paid design partners. ### Why did a channel drop out of my plan? Every line has to clear its channel's plan floor. When a line's share of the budget falls short, the planner drops the line furthest under its floor, relative to that floor, and splits the money again. £2,000 a month funds two or three channels properly. From about £12,500 a month, an awareness or consideration plan funds all seven, and a performance plan needs more. Next step ## Take the plan further than your browser. Start now opens a short application, and an approved account runs the whole loop in its own sandbox: brief, plan, creative, approval, launch, delivery and measurement. Or bring a real brief to a working session and we'll plan it with you live. [Start now](https://adbuymcp.com/signup) [Book a working session](https://adbuymcp.com/contact#book) A five-question application, no card. · [Live spend is open to paid design partners.](https://adbuymcp.com/pricing#design-partners) [See which rails are live](https://adbuymcp.com/supply)