Cinema and out-of-home, answered in full.
- questions in this group, each answered in full
- 3
- pages the answers are written on, every one linked
- 2
- questions across the whole set
- 148
Cinema
Written on Cinema, and rendered here in the same words rather than summarised.
Read the page these answers live on →
Is cinema really outside GDPR?
The targeting is. Nothing personal enters a cinema specification: it is audience packs, genre packs and venue catchments, all of them aggregate. That is why this channel's lawful-basis manifest is the shortest of the seven. Your own measurement of the campaign may involve personal data, and that is covered separately.
Digital out-of-home
Written on Digital out-of-home, and rendered here in the same words rather than summarised.
Read the page these answers live on →
Are you tracking people's phones?
No, and less than you might assume even in intent. The compiler records that DOOH delivery data is aggregate and outside UK GDPR scope, and where a consent-attested segment is referenced the lawful-basis manifest names the provider that attested it. Beyond that: the Adsquare movement-data contract does not exist yet, so no movement data reaches the product at all. Nothing in a DOOH plan identifies an individual.
Can I pick specific screens?
Yes, and on this channel it is the honest route rather than a fallback. Picking billboards, shows, channels and venues by hand is a first-class path through the product. There is no screen ranking to overrule: the compiler returns an empty ranking list, because the movement data that would order screens by persona over-index does not reach the product at all.
All seven channels, ranked by score→
If the answer above raises a question about your own budget, that is the sort of thing a forty-five minute working session is for.
Talk it through148 questions, grouped by subject
Every question answered anywhere on this site sits in one of 21 groups, and appears in exactly one of them. This is one.
Bring the question this group did not answer.
45 minutes. Bring a real brief and we compile it live. You describe one audience, it compiles into seven channel plans in front of you, and the awkward questions get answered against your own numbers rather than in general.
Design-partner phase· recruiting paid design partners rather than selling self-serve media · what is live, and what is not
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