Search, social and audio, answered in full.
- questions in this group, each answered in full
- 6
- pages the answers are written on, every one linked
- 3
- questions across the whole set
- 148
Paid search
Written on Paid search, and rendered here in the same words rather than summarised.
Read the page these answers live on →
Does the AI write my keywords?
No, and the refusal is structural rather than a setting. The model turns your brief into plain-language seeds. The provider's keyword planner resolves those into ideas with real volume and bid data. You then explicitly apply buy words and negatives to a version-fenced draft. Provider suggestions never auto-buy at any point in that chain.
Why did my search plan only score 45?
Because the brief was a persona label with no product or offer context, and a keyword plan built from a persona label alone is not ready to activate. The rationale on the plan says exactly that. Add what you sell and what the offer is, and the same brief compiles at 68 or 82.
Podcast & digital audio
Written on Podcast & digital audio, and rendered here in the same words rather than summarised.
Read the page these answers live on →
Can I advertise on a specific podcast?
Yes, through a private marketplace deal, and the compiler produces the named-show package as a PMP deal specification rather than as a targeting parameter. What it will not do is promise you a show it has no deal for. Named-show buying on DAX and Acast is an assisted rail on the supply page, which means the deal is negotiated rather than clicked.
Why does my audio plan buy the commute?
Because your brief carried firmographics — an SIC code or a seniority level — and business audio is consumed on the way to and from work. If the brief has no firmographic signal the plan buys daytime and evening instead. It is a rule in the compiler rather than a model's guess, so you can disagree with it and override it.
All seven channels, ranked by score→
If the answer above raises a question about your own budget, that is the sort of thing a forty-five minute working session is for.
Talk it through148 questions, grouped by subject
Every question answered anywhere on this site sits in one of 21 groups, and appears in exactly one of them. This is one.
Bring the question this group did not answer.
45 minutes. Bring a real brief and we compile it live. You describe one audience, it compiles into seven channel plans in front of you, and the awkward questions get answered against your own numbers rather than in general.
Design-partner phase· recruiting paid design partners rather than selling self-serve media · what is live, and what is not
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