Addressable TV advertising cost
The fastest-growing channel in this set, and the one with the most paperwork in front of it.
You cannot fund an addressable TVcampaign here today. No buying rail has reached spend-tested or report-verified on the platform’s own evidence ledger, so live spend runs inside a design-partner engagement rather than from a self-serve top-up. Everything on this page is what a plan would carry, and the whole loop runs in a sandbox that needs no credentials. All 25 rails, graded.
What we enforce, and what the market asks
They measure different things and both apply. One stops a pointless line surviving into a plan; the other stops a pointless campaign reaching air.
Enforced when the plan is built. A line that cannot clear this is dropped and its budget redistributed across the lines that can, with a note saying so. Manual plans are validated against the same number.
From around £3,000 for an entry campaign via Sky AdSmart resellers. Comcast's Universal Ads launched UK self-serve in 2026 with low or no minimum, which is actively reshaping this number.
What other sellers ask for. Not a commitment by anyone, dated because these move, and sourced at the foot of this page.
How this channel is actually priced
A CPM against households selected on attributes, with the price rising as the selection narrows. Because a household is bought rather than an impression against a person, the effective cost per person reached depends on household size, which is a variable nobody controls.
The smallest buy worth making
A £3,000 to £5,000 burst over two to four weeks in a defined region. Addressable television rewards concentration: the same money spread nationally buys a frequency of roughly one, which is below the threshold at which television does anything at all.
What else leaves your account
Everyone quotes a headline rate. Almost nobody publishes the data uplift, the production spec and the clearance lead time that sit beside it, which is where a budget actually goes wrong.
Clearance
Copy must be approved before it airs, and superlative or health claims need documentary substantiation. That is time rather than a line item, but a rejected script can cost a fortnight.
Production
A broadcast-spec mezzanine at 1920×1080, 25fps, at least 20Mbps, with supers inside title-safe and audio to EBU R128. Reusing a social cut will not clear.
The platform fee
10% of media, or 5% plus £749 a month above £25,000 of trailing 30-day spend.
That the lead time is the constraint rather than the money. This is booked as paperwork with clearance in front of it, so a campaign that has to be live in ten days usually cannot be.
Below about £10,000 a month in total media, this is the wrong product. A 10% fee on £2,000 is £200 against the buyer who needs the most support from us, and a multi-channel plan at that budget is too thin to pace on any line and far too thin to power a causal test. Buy search and social directly, and come back when there is a second channel worth funding.
What the rest of the plan costs
- CTV£140 per week
- Audio£250 per line
- DOOH£100 per line
- Cinema£500 per week
- Paid search£100 per line
- Paid social£250 per line
Where the market figures come from
Desk research dated 3 August 2026. Rates move.
45 minutes. Bring a real brief and we compile it live. Bring a real budget and watch it split across seven channels against these floors — including the lines it cannot carry, which get dropped in front of you.
Talk it throughBring a budget. We will tell you if it is too small.
45 minutes. Bring a real brief and we compile it live.
Book a working session45 minutes. Bring a real brief and we compile it live.
Questions about addressable TV cost
Can I buy Sky AdSmart through AdBuyMCP today?
No. Sky AdSmart is a booking-workflow rail here: we generate the brief with the right household attributes, drive the clearance step and hold the order state machine, but we do not make the booking and it does not report the delivery. No addressable-TV delivery statement has been ingested through it. The supply page grades it accordingly.
Why is your floor £1,000 when the market minimum is £3,000?
Because they measure different things. £1,000 is the point below which an addressable line stops being worth carrying inside a multi-channel plan, so the planner drops it and redistributes the budget. £3,000 is what the seller will actually accept for a campaign. Both apply, at different moments.