Compliance and clearance
What is UK GDPR?
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what it means here
Here is what the term means for a UK buyer
The definition above holds anywhere. Buying media in the UK adds the detail below, including where AdBuyMCP does something different.
For a media buyer the practical questions are which targeting involves personal data at all, on what basis, and for how long it is kept. Two channels in AdBuyMCP's catalogue, cinema and DOOH, involve no personal data in delivery and are recorded as outside scope, so nobody has to infer it. Where personal data is involved, the plan carries a manifest naming each source and its basis. That manifest is a record of what you still owe, and it is no compliance guarantee.
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related terms
These terms sit next to this one
Most confusion in media buying comes from two adjacent terms being used interchangeably, so these are the neighbours worth reading next.
Lawful basis
The legal ground relied on to process personal data, of which six exist under UK GDPR and at least one must be identified before processing begins. In advertising the two that matter are consent and legitimate interests, and the basis has to be settled before the processing starts.
Legitimate interests
A lawful basis permitting processing necessary for interests pursued by the controller or a third party, provided those interests are not overridden by the rights of the individual. Requires a documented balancing assessment.
Consent
A freely given, specific, informed and unambiguous indication that someone agrees to their data being processed. Must be as easy to withdraw as to give, and cannot be inferred from silence or inactivity.
Data Protection Impact Assessment (DPIA)
A structured assessment of the privacy risks of a processing activity, required where processing is likely to result in a high risk to individuals, as large-scale profiling for advertising generally is.
Lawful-basis manifest
A record attached to every compiled channel plan naming each data source used, the lawful basis it relies on, the conditions that come with it, and the warnings raised while compiling. The compiler writes it automatically as it builds the plan.
same group
These terms are also in Compliance and clearance
UK data protection and UK advertising clearance: what has to be true before an ad runs.