Buying and commercials
What is an insertion order (IO)?
Free, with no card. We read your homepage, draft who buys from you and show your monthly price before you join the waitlist. Nothing is bought until you've approved the plan and the ads.
what it means here
Here is what the term means for a UK buyer
The definition above holds anywhere. Buying media in the UK adds the detail below, including where AdBuyMCP does something different.
The word that separates a channel you can buy in an afternoon from one that takes a fortnight. UK cinema and addressable television transact this way, and so do named-show podcast deals: a brief goes to the seller, clearance happens where the channel needs it, an order is confirmed, and delivery is reconciled afterwards. AdBuyMCP's booking workflows generate the brief and hold the order's state, and a named person at the seller confirms each step, quoting the seller's own reference. No live step advances on a timer.
Type your company website or work email to see who we think buys from you and what reaching them 3, 5 or 12 times a week would cost.
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related terms
These terms sit next to this one
Most confusion in media buying comes from two adjacent terms being used interchangeably, so these are the neighbours worth reading next.
Cinema advertising
Advertising shown on cinema screens before a film, sold by audience packs, film genre and venue rather than by individual viewer. Delivered as a Digital Cinema Package and subject to its own age-rating clearance separate from broadcast clearance.
Addressable TV
Television advertising where different households watching the same programme at the same time receive different adverts, swapped in at the set-top box or in the stream. It is bought on household attributes and geography rather than on programme and time slot.
Programmatic advertising
Buying advertising through automated systems that decide, impression by impression, whether to bid and how much to pay for it. It describes the transaction mechanism rather than a channel: CTV, audio, DOOH and display can all be bought programmatically.
same group
These terms are also in Buying and commercials
How media is transacted and where the money goes. The terms in this group are the ones a price conversation turns on.