The four packages, in detail, answered in full.
- questions in this group, each answered in full
- 5
- pages the answers are written on, every one linked
- 4
- questions across the whole set
- 148
On this page
B2B account surround
Written on B2B account surround, and rendered here in the same words rather than summarised.
Read the page these answers live on →
How is this different from LinkedIn ads?
LinkedIn reaches the members of the committee who are on LinkedIn, at work, in a professional frame of mind, and it does that better than anything else. What it cannot do is reach the same people at home on a streaming service, in the car on a podcast, or walking through a rail station. This is the surround, not the replacement, and the reason it needs a common audience definition and one exposure ledger is that otherwise you cannot tell whether the surround reached anyone LinkedIn had not already.
Can you target my account list?
Not yet, and that is a real gap rather than a roadmap flourish. Account-list ingestion and CRM connectors are the top blocking item for this segment. Today you define the audience semantically — sector, seniority, firmographics, geography — and it compiles into segments built from the same underlying data. If matching a named account list is the whole requirement, wait for the connector.
Multi-location growth
Written on Multi-location growth, and rendered here in the same words rather than summarised.
Read the page these answers live on →
Can you prove a billboard drove footfall?
With enough catchments and enough spend, a geo-lift test can measure whether exposed markets outperformed matched held-out markets on whatever outcome you can supply — bookings, leads, point-of-sale. Without enough of both, the power analysis returns an underpowered verdict and the number of days it would need, and you get response evidence instead. Which of those two happens is decided by your geography and spend, not by us, and it is worth knowing before you fund the campaign.
New brand launch
Written on New brand launch, and rendered here in the same words rather than summarised.
Read the page these answers live on →
You say brand lift is not built. Why pitch a launch package?
Because reach, frequency and response are still measurable, deduplicated across channels, and better than what a launch usually gets. What you should not do is fund a launch here expecting a recall study, and a page that let you assume otherwise would be setting up a disappointment for the one moment when you can least afford it.
Beyond Meta and Google
Written on Beyond Meta and Google, and rendered here in the same words rather than summarised.
Read the page these answers live on →
Why would I not just use MNTN or Vibe?
For performance CTV on its own today, you probably should — they have a clearer performance story, commerce integrations and polished creative. The case for coming here instead is if you want CTV planned against the same audience as your DOOH, audio and social, deduplicated in one ledger, with a causal engine that will tell you when the test cannot support the claim. If you only want CTV, that machinery is overhead.
If the answer above raises a question about your own budget, that is the sort of thing a forty-five minute working session is for.
Talk it through148 questions, grouped by subject
Every question answered anywhere on this site sits in one of 21 groups, and appears in exactly one of them. This is one.
Bring the question this group did not answer.
45 minutes. Bring a real brief and we compile it live. You describe one audience, it compiles into seven channel plans in front of you, and the awkward questions get answered against your own numbers rather than in general.
Design-partner phase· recruiting paid design partners rather than selling self-serve media · what is live, and what is not
Calendar not loading? Open it on cal.com or email hello@adbuymcp.com.