comparison
AdBuyMCP vs LinkedIn Ads
LinkedIn reaches your buyers by job title in their feed. AdBuyMCP reaches them away from it: on the commute, at home, in their podcasts and in ChatGPT.
Free, with no card. We read your homepage, draft who buys from you and show your monthly price before you create an account. Nothing is bought until you've approved the plan and the ads.
By James Rooney Updated
- where LinkedIn Ads is ahead
- 4 strengths
- where AdBuyMCP fits
- 3 reasons
- stage
- Launch phase
- published sources cited
- 7
their promise
What LinkedIn Ads offers
Target your ideal customer by job title, company name or industry, and reach a professional audience in the LinkedIn feed.
side by side
How the two compare on price, minimums and channels
The facts about LinkedIn Ads are desk research, and each figure taken from a published page carries that page and the date we checked it.
| Compared on | LinkedIn Ads | AdBuyMCP |
|---|---|---|
| How you pay | LinkedIn AdsAn auction with objective-based pricing: each objective has its own billable event, and Campaign Manager reports a brand awareness campaign's cost per 1,000 member accounts reached.Source: LinkedIn, Ads pricing, checked 20 October 2026Also: LinkedIn Help, Brand awareness ad objective, checked 20 October 2026 | AdBuyMCP£100 a month for every 1,000 people in your market, for each time a week they should see you. All-in: the media, the ads we make for each channel from your website, the planning, buying and balancing across the four channels, and your weekly report, with no fee on top. Prices are shown before VAT. |
| Published minimum | LinkedIn Ads$10 a day on any ad format, and $100 for a new campaign with a lifetime budget.Source: LinkedIn, Making the most of your budget, checked 20 October 2026 | AdBuyMCPFrom £3,000 a month, at 3 times a week. Plans are priced on a market of at least 10,000 people, so all four channels get enough to run. |
| Channels | LinkedIn AdsAds in the LinkedIn feed and on LinkedIn's Audience Network, plus connected TV ads in the US and Canada.Source: LinkedIn, Sponsored Content, checked 20 October 2026Also: LinkedIn Help, Create CTV Ads in Campaign Manager, checked 20 October 2026 | AdBuyMCPFour channels in one plan: out-of-home, streaming TV, podcasts and ChatGPT ads, with the budget balanced between them by us. |
| How it reaches B2B buyers | LinkedIn AdsJob title, company, industry, seniority and interests, plus your own website, contact and account lists.Source: LinkedIn, Ad targeting, checked 20 October 2026 | AdBuyMCPEach channel is aimed at your market with the targeting its seller offers: places and times of day for out-of-home, business data such as company size and industry for streaming TV where the seller offers it, shows and categories for podcasts, and the topic of the conversation for ChatGPT ads. None of them targets people by job title in the UK. |
| Where it runs | LinkedIn AdsLinkedIn members worldwide, more than a billion of them. Connected TV ads target the US and Canada only.Source: LinkedIn, Ad targeting, checked 20 October 2026Also: LinkedIn Help, Create CTV Ads in Campaign Manager, checked 20 October 2026 | AdBuyMCPPlans run in the UK, and every price is in pounds. |
| What it reports | LinkedIn AdsReach and average frequency per member account. LinkedIn says these are modelled numbers.Source: LinkedIn Help, Campaign Manager delivery metrics, checked 20 October 2026 | AdBuyMCPFrequency is planned: each week we buy enough ads aimed at your market for it to see you that many times on average. Some of every channel's audience sits outside your market, and the weekly report shows what each channel delivered against the plan. |
| How you buy it | LinkedIn AdsSelf-serve, in LinkedIn Campaign Manager. | AdBuyMCPYou type your website or work email, see your plan and its price, then create an account with an email link and no card. ChatGPT ads run in your own OpenAI ad account, which we set up with you. Nothing is bought until the plan, the ads and the start date are confirmed with you. No media has been bought through AdBuyMCP yet, so your campaign would be among the first. |
A cell with no source under it is our own summary. “Not stated” means the sources we cite give no figure. AdBuyMCP’s prices are explained on the pricing page.
both columns
Where each one is stronger
What they do better today
- 01Targeting by job title, company, industry and seniority
- 02Your own website, contact and account lists as audiences
- 03Reach and average frequency reported for each campaign
- 04A minimum of $10 a day on any ad format
What AdBuyMCP does for you
- 01Your buyers away from LinkedIn: on the commute, on the TV at home, in the podcasts they choose and in ChatGPT
- 02Streaming TV for a UK market, where LinkedIn's TV ads target the US and Canada only
- 03One monthly price for 3, 5 or 12 times a week, balanced across four channels for you
If the first list holds what your plan depends on, LinkedIn Ads is the better buy. If you're not sure, ask the founder on a 30-minute call.
before you decide
Ask which one fits your market.
Bring your market and the plan you're weighing. If the alternative fits you better, that's the answer you'll get on the call.
Free, with no card.
Talk your market and your plan through with James Rooney, who built AdBuyMCP and wrote its code.
the decision
Each one suits a different buyer
Choose LinkedIn Ads when
You need to reach people by job title or at named companies. LinkedIn's targeting is built for that, and a minimum of $10 a day makes it easy to test.
Choose AdBuyMCP when
You want your buyers to see you away from LinkedIn too, through out-of-home, streaming TV, podcasts and ChatGPT ads, at a frequency you choose for one monthly price. Keep LinkedIn running alongside if it works for you.
LinkedIn is the better buy when you need to reach people by job title. AdBuyMCP reaches the same market away from LinkedIn, and the two can run together.
If neither block describes your situation, book a 30-minute call with the founder and talk your market through.
where to check this
These sources back the facts about LinkedIn Ads
Each fact about LinkedIn Ads that rests on a published page links it below, with the date we checked it. The supply status page grades each of AdBuyMCP’s connectors on what it has done with a real seller so far.
Sources
- LinkedIn, Ad targeting business.linkedin.com · checked 20 October 2026
- LinkedIn, Sponsored Content business.linkedin.com · checked 20 October 2026
- LinkedIn, Ads pricing business.linkedin.com · checked 20 October 2026
- LinkedIn, Making the most of your budget business.linkedin.com · checked 20 October 2026
- LinkedIn Help, Brand awareness ad objective linkedin.com · checked 20 October 2026
- LinkedIn Help, Campaign Manager delivery metrics linkedin.com · checked 20 October 2026
- LinkedIn Help, Create CTV Ads in Campaign Manager linkedin.com · checked 20 October 2026
Our trust page sets out how each channel is bought, what your weekly report shows and how we handle your data.
Trust and limitsSee what your market costs at 3, 5 or 12 times a week, for all four channels, before you create an account.
Free, with no card.
the other comparisons
You may be weighing these alternatives too
All 16 comparisons are on the comparison hub, with their prices, minimums and channels in one table.
vs Google and Meta
Google and Meta are the better buy for the buyers who are already looking. AdBuyMCP is for the rest of your market, and the two work together.
Search and socialvs StackAdapt
StackAdapt is the closest like-for-like and the stronger platform today. AdBuyMCP suits a founder who wants one monthly price for the frequency they choose, with the budget balanced across the channels for them.
Platformvs an agency
An agency brings more judgement and a team you can call. AdBuyMCP gives you a price before you talk to anyone, with the media and your ads included, and balances the budget across the channels for you.
Agency or in-housevs MNTN
For a US market on streaming TV, MNTN is the stronger buy. AdBuyMCP is for a UK market, with streaming TV as one of its channels.
Specialist
What buyers ask when they weigh LinkedIn Ads against AdBuyMCP
Is LinkedIn Ads a better choice than AdBuyMCP for me?
Yes, if you need to reach people by job title or at named companies. LinkedIn's targeting is built for that, and a minimum of $10 a day makes it easy to test.
When is AdBuyMCP a better choice than LinkedIn Ads?
Choose AdBuyMCP when you want your buyers to see you away from LinkedIn too, through out-of-home, streaming TV, podcasts and ChatGPT ads, at a frequency you choose for one monthly price. Keep LinkedIn running alongside if it works for you.
What is LinkedIn Ads better at than AdBuyMCP?
Targeting by job title, company, industry and seniority; your own website, contact and account lists as audiences; reach and average frequency reported for each campaign; a minimum of $10 a day on any ad format.
Where does AdBuyMCP fit better than LinkedIn Ads?
Your buyers away from LinkedIn: on the commute, on the TV at home, in the podcasts they choose and in ChatGPT; streaming TV for a UK market, where LinkedIn's TV ads target the US and Canada only; one monthly price for 3, 5 or 12 times a week, balanced across four channels for you.