Buying and commercials
What is arbitrage in media buying?
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what it means here
Here is what the term means for a UK buyer
The definition above holds anywhere. Buying media in the UK adds the detail below, including where AdBuyMCP does something different.
Legal, common, and the reason 'transparent' is a loaded word in this industry. The test is simple: can you see what the media cost, separately from what you were charged? Under an all-in price the answer is no by design, because the media and the margin are one number. AdBuyMCP prices its awareness plans that way, from one published rate set by the size of your market and how often it should see you, and the weekly report shows what each channel delivered for the price.
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related terms
These terms sit next to this one
Most confusion in media buying comes from two adjacent terms being used interchangeably, so these are the neighbours worth reading next.
Take rate
The share of an advertiser's media budget retained by the platform rather than spent on media, whether that share is disclosed or embedded in the price. The word is neutral about disclosure, which is why the useful question is the figure rather than the policy.
Ad tech tax
The cumulative share of an advertiser's budget taken by the intermediaries between advertiser and publisher, none of which individually looks large. Those are the demand platform, exchange, supply platform, data vendors and verification.
Working media
The portion of an advertising budget that actually buys advertising, as opposed to the portion consumed by platform fees, data costs, agency fees, ad serving and production. Usually expressed as a percentage of total spend.
same group
These terms are also in Buying and commercials
How media is transacted and where the money goes. The terms in this group are the ones a price conversation turns on.