--- title: "Using the guides: questions | AdBuyMCP" description: "AdBuyMCP's guides explain how UK media and B2B buying work, with each outside figure linked to its source. See where their numbers come from." url: "https://adbuymcp.com/faq/using-the-guides" --- [Home](https://adbuymcp.com/) / [Questions](https://adbuymcp.com/faq) / Using the guides Reference # These answers cover using the guides. The guides explain how UK media and B2B buying work, with each outside figure linked to the page that published it. Read on for what the guides are for, where their numbers come from, whether they describe campaigns that have run and whether you can use them without buying anything. - **questions in this group**: 4 - **pages the answers come from**: 1 - **questions in the whole index**: 180 [Get my plan and price](https://adbuymcp.com/start) [Book a 30-minute call with the founder](https://adbuymcp.com/contact#book) Free, with no card. We read your homepage, draft who buys from you and show your monthly price before you join the waitlist. Nothing is bought until you've approved the plan and the ads. Elsewhere in the questions [All 180 questions](https://adbuymcp.com/faq) [Awareness guides](https://adbuymcp.com/faq/reaching-b2b-buyers-early) [Buying guides](https://adbuymcp.com/faq/buying-the-awkward-channels) [Method guides](https://adbuymcp.com/faq/measuring-and-operating) [Definitions](https://adbuymcp.com/faq/what-the-words-mean) [Procedures](https://adbuymcp.com/faq/doing-it-step-by-step) Go deeper [See all 20 guides](https://adbuymcp.com/guides) 4 Questions ## Guides [Read the page these answers come from](https://adbuymcp.com/guides) ### Are these guides about AdBuyMCP or about the channels? About the channels and the methods, with AdBuyMCP as the worked example. Each guide is written so that a buyer using a different platform, an agency or a sales house directly still gets the useful part: what an audience pack is, why a power calculation has to happen before the flight, what a venue type claims and what it does not. Where the product's own behaviour is the point (an empty screen ranking, a refusal to report an underpowered lift), the guide says which behaviour belongs to this platform rather than to the channel. ### Where do the numbers in these guides come from? Three places, and every guide names its own. Figures this site already publishes elsewhere (the plan's rate and entry prices, the fidelity bands, the supply grades) are quoted from the page that owns them. Mechanisms are described from what AdBuyMCP's software does. And market facts such as rate cards, minimums, clearance fees, market sizes and survey figures link to the page that published them, beside the claim, with the date each link was opened. A claim we could not find on its source was taken out. ### Do these guides describe campaigns you have run? They describe how each channel works and what AdBuyMCP does with it, so no figure in them is a campaign result. No media has been bought through AdBuyMCP yet. The supply page shows how far buying through each seller has been tested. The day counts in the lift-test guides are design inputs worked out from a formula, and the prices are worked examples from AdBuyMCP's plan pricing. ### Can I use these without buying anything? Yes. Nothing in them requires us: the geo-lift arithmetic works in a spreadsheet, the cinema calendar applies whoever books it, and the questions to ask an agent-operated media platform are worth asking of any vendor including this one. [See all 20 guides](https://adbuymcp.com/guides) If an answer here raises a question about your own market, bring your numbers and ask. [Book a 30-minute call with the founder](https://adbuymcp.com/contact#book) The rest of the questions ## Questions are grouped by subject Each question sits in one of 21 groups, and the index lists all 180. - [Reaching B2B buyers early 4](https://adbuymcp.com/faq/reaching-b2b-buyers-early) - [Buying the awkward channels 20](https://adbuymcp.com/faq/buying-the-awkward-channels) - [Measurement and operations 21](https://adbuymcp.com/faq/measuring-and-operating) - [What the words mean 4](https://adbuymcp.com/faq/what-the-words-mean) - [How-to procedures 11](https://adbuymcp.com/faq/doing-it-step-by-step) [See all 180 questions in the index](https://adbuymcp.com/faq) [The alternatives](https://adbuymcp.com/faq/the-alternatives) [Reaching B2B buyers early](https://adbuymcp.com/faq/reaching-b2b-buyers-early) Your plan and price ## See what your market costs at 3, 5 or 12 times a week Give us your company website or work email. We draft who buys from you, you confirm your market and pick 3, 5 or 12 times a week, and you see one all-in monthly price across out-of-home, streaming TV, podcasts and ChatGPT ads. Talk your market and your plan through with James Rooney, who built AdBuyMCP and wrote its code. [Get my plan and price](https://adbuymcp.com/start) [Book a 30-minute call with the founder](https://adbuymcp.com/faq/using-the-guides#book) Free to price, with no card. Media is bought only after your plan, ads and start date are confirmed with you. [See how the price is worked out](https://adbuymcp.com/pricing) Pick a slot ยท cal.com/adbuymcp/discovery Live calendar Calendar not loading? [Open it on cal.com](https://cal.com/adbuymcp/discovery) or email [hello@adbuymcp.com](mailto:hello@adbuymcp.com).