--- title: "Out-of-home advertising: questions | AdBuyMCP" description: "AdBuyMCP books billboards and digital screens by place and time, near the offices and stations your buyers pass. See how they fit a plan and what they cost." url: "https://adbuymcp.com/faq/out-of-home" --- [Home](https://adbuymcp.com/) / [Questions](https://adbuymcp.com/faq) / Out-of-home The four channels # These answers cover out-of-home advertising. AdBuyMCP books billboards and digital screens by place and time of day, near the offices, stations and commutes your buyers pass. Read on for whether billboards reach a B2B audience, classic sites and digital screens, how much of your plan goes to out-of-home and what UK sellers charge. - **questions in this group**: 6 - **pages the answers come from**: 2 - **questions in the whole index**: 180 [Get my plan and price](https://adbuymcp.com/start) [Book a 30-minute call with the founder](https://adbuymcp.com/contact#book) Free, with no card. We read your homepage, draft who buys from you and show your monthly price before you create an account. Nothing is bought until you've approved the plan and the ads. In this group [Out-of-home](https://adbuymcp.com/faq/out-of-home#dooh) [Billboard and digital screen advertising cost](https://adbuymcp.com/faq/out-of-home#dooh-advertising-cost) [The rest of the questions](https://adbuymcp.com/faq/out-of-home#the-rest) Go deeper [See how we buy out-of-home](https://adbuymcp.com/channels/dooh) 3 Questions ## Out-of-home [Read the page these answers come from](https://adbuymcp.com/channels/dooh) ### Can billboards reach a B2B audience? They reach the places your buyers pass, at the hours they pass them: business districts, stations and commuter routes in the morning and evening. We choose those places and times for your market. ### Do you book classic billboards or digital screens? Both. Classic billboards are booked by site, and digital screens by place and time of day, so a screen near offices can carry your ad during the commute. ### How much of my plan goes to out-of-home? You pay one monthly price for all four channels, and we balance it across them for your market, so how much runs on out-of-home follows where your buyers are. You approve the plan before anything runs, and the weekly report shows what ran on out-of-home. 3 Questions ## Billboard and digital screen advertising cost [Read the page these answers come from](https://adbuymcp.com/cost/dooh-advertising-cost) ### How much does a billboard cost for two weeks in the UK? Loud! OOH publishes prices from £325 for a single site for two weeks and £1,000 to £1,200 for a digital 48-sheet in London, for the media alone, before production and VAT. Bauer Media Outdoor puts a standard billboard at about £200 to £1,000 or more for two weeks. ### How much does a digital screen in London cost for a week? Blindspot puts a standard street-level digital screen in London at about £500 a week and a landmark screen at £1,500 to £15,000 or more a week, and it sells single plays with no minimum. Those are one seller's figures, checked on its own page on 20 October 2026. ### How much is spent on out-of-home advertising in the UK? Outsmart put UK out-of-home revenue at a record £1.44bn in 2025, 67% of it from digital screens, and reported revenue up 12.7% in the second quarter of 2026 on a year earlier. [See how we buy out-of-home](https://adbuymcp.com/channels/dooh) If an answer here raises a question about your own market, bring your numbers and ask. [Book a 30-minute call with the founder](https://adbuymcp.com/contact#book) The rest of the questions ## Questions are grouped by subject Each question sits in one of 21 groups, and the index lists all 180. - [How the four channels work together 4](https://adbuymcp.com/faq/the-channels) - [Streaming TV advertising 7](https://adbuymcp.com/faq/television-and-streaming) - [Podcast advertising 6](https://adbuymcp.com/faq/podcasts) - [ChatGPT ads 8](https://adbuymcp.com/faq/chatgpt-ads) [See all 180 questions in the index](https://adbuymcp.com/faq) [How the four channels work together](https://adbuymcp.com/faq/the-channels) [Streaming TV advertising](https://adbuymcp.com/faq/television-and-streaming) Your plan and price ## See what your market costs at 3, 5 or 12 times a week Give us your company website or work email. We draft who buys from you, you confirm your market and pick 3, 5 or 12 times a week, and you see one all-in monthly price across out-of-home, streaming TV, podcasts and ChatGPT ads. Talk your market and your plan through with James Rooney, who built AdBuyMCP and wrote its code. [Get my plan and price](https://adbuymcp.com/start) [Book a 30-minute call with the founder](https://adbuymcp.com/faq/out-of-home#book) Free to price, with no card. Media is bought only after your plan, ads and start date are confirmed with you. [See how the price is worked out](https://adbuymcp.com/pricing) Pick a slot · cal.com/adbuymcp/discovery Live calendar Calendar not loading? [Open it on cal.com](https://cal.com/adbuymcp/discovery) or email [hello@adbuymcp.com](mailto:hello@adbuymcp.com).