--- title: "AdBuyMCP vs Google and Meta: search, social or awareness" description: "Google and Meta ads reach B2B buyers who are already looking. AdBuyMCP reaches the rest of your market before they start, and the two work together." url: "https://adbuymcp.com/compare/google-and-meta" --- [Home](https://adbuymcp.com/) / [Comparisons](https://adbuymcp.com/compare) / AdBuyMCP vs Google and Meta Comparison # AdBuyMCP vs Google and Meta Search and social ads reach the buyers who are looking now. AdBuyMCP puts your company in front of the rest of your market every week, alongside them. Google and Meta sell ads to people as they search and scroll, which makes them the best way to reach a buyer who is already looking. Most of your market isn't. Professor John Dawes of the Ehrenberg-Bass Institute estimates, as a rule of thumb, that about 5% of business buyers are in the market in a given quarter. In a Bain & Company survey of US business buyers, 80 to 90% had vendors in mind before they did any research, and about nine in ten bought from that list. An AdBuyMCP plan doesn't include search or social ads. It buys out-of-home, streaming TV, podcasts and ChatGPT ads aimed at your market, including the 95% who aren't buying yet, at 3, 5 or 12 times a week. Your search and social ads keep working on the buyers who are. [Get my plan and price](https://adbuymcp.com/start) [Book a 30-minute call with the founder](https://adbuymcp.com/contact#book) Free, with no card. We read your homepage, draft who buys from you and show your monthly price before you join the waitlist. Nothing is bought until you've approved the plan and the ads. By [James Rooney](https://adbuymcp.com/about) Updated 29 October 2026 - **Where Google and Meta are ahead**: 4 strengths - **Where AdBuyMCP fits**: 4 reasons - **Stage**: Launch phase - **Published sources cited**: 3 AdBuyMCP's plans start at £3,000 a month, all-in, before VAT Their promise ## What Google and Meta offer > Ads that reach people as they search on Google and scroll Facebook and Instagram, bought in an auction you can change every day, with conversions reported back to the platform. The case for Google and Meta · [see the sources below](https://adbuymcp.com/compare/google-and-meta#evidence) Side by side ## How the two compare on price, minimums and channels The facts about Google and Meta are desk research, and each figure taken from a published page carries that page and the date we checked it. Google and Meta and AdBuyMCP compared on how you pay, published minimum, channels, how it reaches B2B buyers, where it runs, what it reports, how you buy it | Compared on | Google and Meta | AdBuyMCP | | --- | --- | --- | | How you pay | You pay the auction price for each click or impression, with no separate platform fee. | £100 a month for every 1,000 people in your market, for each time a week they should see you. All-in: the media, the ads we make for each channel from your website, the planning, buying and balancing across the four channels, and your weekly report, with no fee on top. Prices are shown before VAT. | | Published minimum | You set the budget and can change it every day. | From £3,000 a month, at 3 times a week. Plans are priced on a market of at least 10,000 people, so all four channels get enough to run. | | Channels | Search and social, which took 63% of UK advertising investment in 2025: search 38.3% and social 24.7%. Source: [Advertising Association and WARC, UK advertising expenditure in 2025](https://adassoc.org.uk/our-work/aa-warc-updates-advertising-expenditure-report-to-capture-evolving-uk-media-landscape-and-records-46-7bn-media-investment-in-2025/), checked 20 October 2026 | Four channels in one plan: out-of-home, streaming TV, podcasts and ChatGPT ads, with the budget balanced between them by us. | | How it reaches B2B buyers | Search ads match the words someone types. Social ads use each platform's own audience options and your customer lists. | Each channel is aimed at your market with the targeting its seller offers: places and times of day for out-of-home, business data such as company size and industry for streaming TV where the seller offers it, shows and categories for podcasts, and the topic of the conversation for ChatGPT ads. None of them targets people by job title in the UK. | | Where it runs | Worldwide, including the UK. | Plans run in the UK, and every price is in pounds. | | What it reports | Conversions report back to the platform that bought them. | Frequency is planned: each week we buy enough ads aimed at your market for it to see you that many times on average. Some of every channel's audience sits outside your market, and the weekly report shows what each channel delivered against the plan. | | How you buy it | Self-serve, in Google Ads and Meta Ads Manager. | You type your website or work email, see your plan and its price, then join the waitlist in five questions with no card. ChatGPT ads run in your own OpenAI ad account, which we set up with you. Nothing is bought until the plan, the ads and the start date are confirmed with you. No media has been bought through AdBuyMCP yet, so your campaign would be among the first. | A cell with no source under it is our own summary. “Not stated” means the sources we cite give no figure. AdBuyMCP’s prices are explained on the [pricing page](https://adbuymcp.com/pricing). Both columns ## Where each one is stronger Where Google and Meta are ahead 4 ### What they do better today - 01 Search ads reach a buyer at the moment they look for what you sell - 02 You set the budget and can change it every day - 03 Conversions report back to the platform, so sign-ups and leads are counted where you bought them - 04 Your pixel, your audiences and your conversion history are already there Where adbuymcp fits 4 ### What AdBuyMCP does for you - 01 The buyers who aren't in the market yet: about 95% of business buyers in a given quarter, on Professor Dawes's rule of thumb - 02 Places your buyers spend time away from search and social: the commute, the TV at home, the podcasts they choose and ChatGPT - 03 One monthly price for 3, 5 or 12 times a week, set by the size of your market - 04 Your budget balanced across four channels by us, with the plan and the ads approved by you before anything runs If the first list holds what your plan depends on, Google and Meta are the better buy. If you're not sure, ask the founder on a 30-minute call. [Book a 30-minute call with the founder](https://adbuymcp.com/contact#book) Before you decide ## Ask which one fits your market. Bring your market and the plan you're weighing. If the alternative fits you better, that's the answer you'll get on the call. [Get my plan and price](https://adbuymcp.com/start) [Book a 30-minute call with the founder](https://adbuymcp.com/contact#book) Free, with no card. Talk your market and your plan through with James Rooney, who built AdBuyMCP and wrote its code. The decision ## Each one suits a different buyer ### Choose Google and Meta when You need meetings this month, or most of your buyers search for what you sell. Put the money into search and outbound first, because they reach the buyers who are looking now, and come back to awareness for the rest of your market. ### Choose AdBuyMCP when Search and social already catch the buyers who are looking, and you want your company in front of the rest of your market before they start. Keep search and social running alongside it. Google and Meta are the better buy for the buyers who are already looking. AdBuyMCP is for the rest of your market, and the two work together. If neither block describes your situation, book a 30-minute call with the founder and talk your market through. [Book a 30-minute call with the founder](https://adbuymcp.com/contact#book) Where to check this ## These sources back the facts about Google and Meta Each fact about Google and Meta that rests on a published page links it below, with the date we checked it. The [supply status page](https://adbuymcp.com/supply) grades each of AdBuyMCP’s connectors on what it has done with a real seller so far. ### Sources - [Ehrenberg-Bass Institute, Advertising effectiveness and the 95-5 rule (Professor John Dawes) marketingscience.info · checked 20 October 2026](https://marketingscience.info/news-and-insights/advertising-effectiveness-and-the-95-5-rule-most-b2b-buyers-are-not-in-the-market-right-now) - [Harvard Business Review, What B2Bs Need to Know About Their Buyers (Bain & Company) hbr.org · checked 20 October 2026](https://hbr.org/2022/09/what-b2bs-need-to-know-about-their-buyers) - [Advertising Association and WARC, UK advertising expenditure in 2025 adassoc.org.uk · checked 20 October 2026](https://adassoc.org.uk/our-work/aa-warc-updates-advertising-expenditure-report-to-capture-evolving-uk-media-landscape-and-records-46-7bn-media-investment-in-2025/) Our trust page sets out how each channel is bought, what your weekly report shows and how we handle your data. [Trust and limits](https://adbuymcp.com/trust) See what your market costs at 3, 5 or 12 times a week, for all four channels, before you join the waitlist. [Get my plan and price](https://adbuymcp.com/start) Free, with no card. The other comparisons ## You may be weighing these alternatives too All 16 comparisons are on the comparison hub, with their prices, minimums and channels in one table. - ### [vs LinkedIn Ads](https://adbuymcp.com/compare/linkedin-ads) LinkedIn is the better buy when you need to reach people by job title. AdBuyMCP reaches the same market away from LinkedIn, and the two can run together. Search and social - ### [vs StackAdapt](https://adbuymcp.com/compare/stackadapt) StackAdapt is the closest like-for-like and the stronger platform today. AdBuyMCP suits a founder who wants one monthly price for the frequency they choose, with the budget balanced across the channels for them. Platform - ### [vs an agency](https://adbuymcp.com/compare/media-agency) An agency brings more judgement and a team you can call. AdBuyMCP gives you a price before you talk to anyone, with the media and your ads included, and balances the budget across the channels for you. Agency or in-house - ### [vs doing it yourself](https://adbuymcp.com/compare/doing-it-yourself) For one channel, buy it direct. AdBuyMCP earns its place when you want all four running against one market, at a frequency you choose. Agency or in-house [See all 16 comparisons in one table](https://adbuymcp.com/compare) ## What buyers ask when they weigh Google and Meta against AdBuyMCP ### Are Google and Meta a better choice than AdBuyMCP for me? Yes, if you need meetings this month, or most of your buyers search for what you sell. Put the money into search and outbound first, because they reach the buyers who are looking now, and come back to awareness for the rest of your market. ### When is AdBuyMCP a better choice than Google and Meta? Choose AdBuyMCP when search and social already catch the buyers who are looking, and you want your company in front of the rest of your market before they start. Keep search and social running alongside it. ### What are Google and Meta better at than AdBuyMCP? Search ads reach a buyer at the moment they look for what you sell; you set the budget and can change it every day; conversions report back to the platform, so sign-ups and leads are counted where you bought them; your pixel, your audiences and your conversion history are already there. ### Where does AdBuyMCP fit better than Google and Meta? The buyers who aren't in the market yet: about 95% of business buyers in a given quarter, on Professor Dawes's rule of thumb; places your buyers spend time away from search and social: the commute, the TV at home, the podcasts they choose and ChatGPT; one monthly price for 3, 5 or 12 times a week, set by the size of your market; your budget balanced across four channels by us, with the plan and the ads approved by you before anything runs.