--- title: "Comparisons: when to choose the alternative | AdBuyMCP" description: "AdBuyMCP sells B2B awareness as a plan with a monthly price. StackAdapt is the closest of 16 alternatives, and a specialist is the better buy for one channel." url: "https://adbuymcp.com/compare" --- [Home](https://adbuymcp.com/) / Comparisons Comparisons # How AdBuyMCP compares with the alternatives AdBuyMCP sells B2B awareness as a plan with a monthly price. StackAdapt is the closest of 16 alternatives, and a specialist is the better buy for one channel. [Get my plan and price](https://adbuymcp.com/start) [Book a 30-minute call with the founder](https://adbuymcp.com/contact#book) Free, with no card. We read your homepage, draft who buys from you and show your monthly price before you join the waitlist. Nothing is bought until you've approved the plan and the ads. By [James Rooney](https://adbuymcp.com/about) Updated 29 October 2026 - **Alternatives compared**: 16 - **Channels in one plan**: 4 - **Times a week to choose from**: 3, 5 or 12 - **External sources linked**: 39 Plans start at £3,000 a month, all-in, before VAT At a glance ## What each alternative charges, and who should buy it You can weigh all 16 alternatives and AdBuyMCP on the same five facts: how you pay, the published minimum, the channels, where it runs and who it suits. | Alternative | How you pay | Published minimum | Channels | Where it runs | Who should buy it | Sources | | --- | --- | --- | --- | --- | --- | --- | | [Google and Meta](https://adbuymcp.com/compare/google-and-meta) | You pay the auction price for each click or impression, with no separate platform fee. | You set the budget and can change it every day. | Search and social, which took 63% of UK advertising investment in 2025: search 38.3% and social 24.7%. | Worldwide, including the UK. | Reaching buyers who are already searching, and founders who need meetings this month. | Checked 20 October 2026: [marketingscience.info](https://marketingscience.info/news-and-insights/advertising-effectiveness-and-the-95-5-rule-most-b2b-buyers-are-not-in-the-market-right-now), [hbr.org](https://hbr.org/2022/09/what-b2bs-need-to-know-about-their-buyers), [adassoc.org.uk](https://adassoc.org.uk/our-work/aa-warc-updates-advertising-expenditure-report-to-capture-evolving-uk-media-landscape-and-records-46-7bn-media-investment-in-2025/) | | [StackAdapt](https://adbuymcp.com/compare/stackadapt) | Pricing is not published. StackAdapt says it charges no hidden tech fees. | No minimum spend. StackAdapt says most teams hit their stride around $5,000 a month. | CTV, audio including podcasts, digital out-of-home and ChatGPT ads, plus display, native, video, in-game, email and direct mail. | A client services team in the UK, the US and eight other countries. Its ChatGPT ads can target users in the UK. | Teams with someone in-house to run CTV, audio, digital screens and ChatGPT ads. | Checked 20 October 2026: [stackadapt.com](https://www.stackadapt.com/llms.txt), [stackadapt.com](https://www.stackadapt.com/plans-and-packages), [stackadapt.com](https://www.stackadapt.com/chatgpt-ads) | | [LinkedIn Ads](https://adbuymcp.com/compare/linkedin-ads) | An auction with objective-based pricing: each objective has its own billable event, and Campaign Manager reports a brand awareness campaign's cost per 1,000 member accounts reached. | $10 a day on any ad format, and $100 for a new campaign with a lifetime budget. | Ads in the LinkedIn feed and on LinkedIn's Audience Network, plus connected TV ads in the US and Canada. | LinkedIn members worldwide, more than a billion of them. Connected TV ads target the US and Canada only. | Reaching people by job title or at named companies. | Checked 20 October 2026: [business.linkedin.com](https://business.linkedin.com/marketing-solutions/ad-targeting), [business.linkedin.com](https://business.linkedin.com/advertise/ads/sponsored-content), [business.linkedin.com](https://business.linkedin.com/marketing-solutions/ads/pricing), [business.linkedin.com](https://business.linkedin.com/advertise/ads/best-practices/maximize-your-budget), [linkedin.com](https://www.linkedin.com/help/lms/answer/a422075), [linkedin.com](https://www.linkedin.com/help/lms/answer/a426154), [linkedin.com](https://www.linkedin.com/help/lms/answer/a6275761) | | [A media agency](https://adbuymcp.com/compare/media-agency) | A monthly retainer or a share of your ad spend, with the media paid on top. UK agency retainers are typically £1,250 to £3,500 a month for one channel and £3,500 to £16,750 a month for several. | Typical retainers start at £1,250 a month for one channel, before VAT and the media. | Whatever the agency trades, through its own buying relationships. | UK agencies serving UK businesses, in the research cited here. | Teams that need judgement and a team to call more than a price, or a supplier with references. | Checked 20 October 2026: [whito.co.uk](https://whito.co.uk/research/uk-agency-retainers/), [finsburymedia.com](https://finsburymedia.com/how-much-do-ppc-agencies-charge/), [klaxon.ai](https://klaxon.ai/), [tempa.agency](https://tempa.agency/) | | [Doing it yourself](https://adbuymcp.com/compare/doing-it-yourself) | Each seller's own price, paid directly, with no margin on top. | Each seller sets its own: £0 on Universal Ads, £250 on Spotify, £325 for one billboard for two weeks at Loud! OOH and £15 a day for ChatGPT ads. | Every channel, one seller at a time. | Wherever each seller runs. | Plans of one or two channels, or teams with someone to run each seller's account. | Checked 20 October 2026: [klaxon.ai](https://klaxon.ai/), [universalads.com](https://www.universalads.com/uk), [ads.spotify.com](https://ads.spotify.com/en-GB/small-business-advertising/), [loudooh.co.uk](https://loudooh.co.uk/pricing/), [help.openai.com](https://help.openai.com/en/articles/20001210-create-campaigns-for-chatgpt-ads), [help.openai.com](https://help.openai.com/en/articles/20001213-ads-manager-account-setup) | | [Universal Ads](https://adbuymcp.com/compare/universal-ads) | No platform fees or markups: Universal Ads says 100% of your budget goes to media. | £0 minimum spend: you can start with any budget. | Channel 4, ITV and Sky in one self-serve campaign, launched in the UK on 23 June 2026. | Universal Ads can reach more than 35 million UK households. | Campaigns that are UK streaming TV and nothing else. | Checked 20 October 2026: [universalads.com](https://www.universalads.com/uk), [universalads.com](https://www.universalads.com/why-ua), [channel4.com](https://www.channel4.com/press/news/comcasts-universal-ads-launches-uk-channel-4-itv-sky-simplify-access-premium-tv) | | [Loud! OOH and Blindspot](https://adbuymcp.com/compare/ooh-specialists) | Loud! OOH publishes media prices before VAT, with no booking fees or media markup. Blindspot prices London screens by the week, the hour or the play. | From £325 for one site for two weeks at Loud! OOH, and from about £500 a week with no minimum at Blindspot. | Out-of-home only: billboards, bus shelters, the Underground, rail stations, airports and digital screens. | The UK at Loud! OOH, and London at Blindspot. | Campaigns that are billboards and screens and nothing else. | Checked 20 October 2026: [loudooh.co.uk](https://loudooh.co.uk/pricing/), [seeblindspot.com](https://seeblindspot.com/digital-billboards-in-london/) | | [CAASie](https://adbuymcp.com/compare/caasie) | Pay per play: set a spend per hour or per day, and pay only when your ad plays. Its billboard listings show $0.20 to $8.50 a play. | No contracts and no commitments. | Digital screens only. | Six UK cities (Birmingham, Bristol, Leeds, London, Manchester and Sheffield), plus markets abroad. | Screens-only campaigns with nothing to sign and payment by the play. | Checked 20 October 2026: [caasie.co](https://caasie.co/) | | [Global AdPower](https://adbuymcp.com/compare/global-adpower) | Global's own rates, booked direct. | Not stated in the sources we cite. | The London Underground, the national bus network and BT Street Hubs, plus Global's radio stations on FM, DAB and DAX audio. | The UK, with the Underground and the rest of TfL's rail estate in London. | Plans that are Global's outdoor and radio and need to go live tomorrow. | Checked 20 October 2026: [global.com](https://global.com/global-launches-adpower-self-service-advertising/), [tfl.gov.uk](https://tfl.gov.uk/info-for/media/press-releases/2024/september/tfl-selects-global-and-jcdecaux-to-manage-its-world-leading-advertising-contracts) | | [MNTN](https://adbuymcp.com/compare/mntn) | A dynamic CPM, with platform costs included in media spend and no platform contract. | Not stated in the sources we cite. | Streaming TV. | Delivery in the 50 United States only. | US markets on streaming TV, with B2B segments and HubSpot attribution. | Checked 20 October 2026: [mountain.com](https://mountain.com/for-agents/b2b.md), [vibe.co](https://www.vibe.co/llms.txt) | | [Amazon DSP](https://adbuymcp.com/compare/amazon-dsp) | Campaigns are set at a fixed CPM, with audience fees shown separately. | A $10,000 recommended minimum for a self-service campaign, and $50,000 for managed service. | Streaming TV, including Prime Video, Twitch, live sport and third-party TV apps. | The UK is one of Amazon's streaming TV markets, and the supply differs by market. | Plans built on Amazon's audiences and Prime Video, with budgets that clear its minimums. | Checked 20 October 2026: [advertising.amazon.com](https://advertising.amazon.com/en-gb/solutions/products/streaming-tv-ads), [advertising.amazon.com](https://advertising.amazon.com/library/news/amazon-ads-netflix-programmatic-buying), [advertising.amazon.com](https://advertising.amazon.com/en-gb/library/guides/how-to-get-started-with-prime-video-ads), [advertising.amazon.com](https://advertising.amazon.com/library/news/linkedin-ctv-ads-amazon-dsp) | | [The Trade Desk](https://adbuymcp.com/compare/the-trade-desk) | A platform fee of about 20.3% of spend in 2024 on published analysis, with discounts negotiated at volume. | Not stated in the sources we cite. | Omnichannel programmatic, including streaming TV, audio and digital out-of-home. | Global, run by trading desks in-house or at agencies. | Teams with a trading desk and the volume to negotiate its fee. | Checked 3 August 2026: [adexchanger.com](https://www.adexchanger.com/online-advertising/as-ctv-blooms-its-knives-out-for-the-trade-desks-take-rate/) Checked 20 October 2026: [ads.spotify.com](https://ads.spotify.com/news-and-insights/podcast-ads-automated-buying-launch) | | [Display & Video 360](https://adbuymcp.com/compare/dv360) | Not stated in the sources we cite. | Not stated in the sources we cite. | Digital media across YouTube, Google's own supply and partner exchanges, including Spotify's podcasts. | Global, run by trading desks and agencies. | Mostly digital plans run inside Google's stack, where YouTube matters. | Checked 20 October 2026: [ads.spotify.com](https://ads.spotify.com/news-and-insights/podcast-ads-automated-buying-launch) | | [Blis](https://adbuymcp.com/compare/blis) | No media markup and no platform fee. | Not stated in the sources we cite. | CTV, audio, video, display and DOOH. | The UK and other markets, with real UK geographic scale. | UK plans inside its channel set, where location targeting matters most. | Checked 3 August 2026: [blis.com](https://blis.com/our-technology/) | | [Basis Compass](https://adbuymcp.com/compare/basis-compass) | Not stated in the sources we cite. | Not stated in the sources we cite. | Programmatic, direct, search and social. | Not stated in the sources we cite. | Agencies planning digital media that need billing, reconciliation and client workflow. | Checked 3 August 2026: [basis.com](https://basis.com/news/agentic-ai-solution-for-faster-omnichannel-media-strategy-planning-and-activation) | | [tvScientific](https://adbuymcp.com/compare/tvscientific) | Pay for results: you choose the outcome, such as sales or installs, and pay when it happens. | Not stated in the sources we cite. | Streaming TV. | Not stated in the sources we cite. | Consumer brands with a clean conversion event, buying streaming TV on outcomes. | Checked 20 October 2026: [tvscientific.com](https://www.tvscientific.com/) | | AdBuyMCP | £100 a month for every 1,000 people in your market, for each time a week they should see you. All-in: the media, the ads we make for each channel from your website, the planning, buying and balancing across the four channels, and your weekly report, with no fee on top. Prices are shown before VAT. | From £3,000 a month, at 3 times a week. Plans are priced on a market of at least 10,000 people, so all four channels get enough to run. | Four channels in one plan: out-of-home, streaming TV, podcasts and ChatGPT ads, with the budget balanced between them by us. | Plans run in the UK, and every price is in pounds. | B2B founders at UK startups and SMEs who can count their buyers and want to be known before those buyers start looking. | [Our pricing page](https://adbuymcp.com/pricing) | Every fact about an alternative is desk research, and each row names its sources and the date we checked them. “Not stated” means the sources we cite give no figure. The alternatives ## Each alternative is the better buy for someone They range from platforms your team runs to specialists in one channel, the search and social ads you may already buy, an agency, and buying each channel yourself. 01 ### [AdBuyMCP vs Google and Meta](https://adbuymcp.com/compare/google-and-meta) Search and social Google and Meta are the better buy for the buyers who are already looking. AdBuyMCP is for the rest of your market, and the two work together. Choose Google and Meta when You need meetings this month, or most of your buyers search for what you sell. Put the money into search and outbound first, because they reach the buyers who are looking now, and come back to awareness for the rest of your market. Choose AdBuyMCP when Search and social already catch the buyers who are looking, and you want your company in front of the rest of your market before they start. Keep search and social running alongside it. [The full comparison](https://adbuymcp.com/compare/google-and-meta) 3 sources linked 02 ### [AdBuyMCP vs StackAdapt](https://adbuymcp.com/compare/stackadapt) Platform StackAdapt is the closest like-for-like and the stronger platform today. AdBuyMCP suits a founder who wants one monthly price for the frequency they choose, with the budget balanced across the channels for them. Choose StackAdapt when You have someone in-house to run campaigns, you want display, native or email beside the awareness channels, or you need account-level targeting and attribution. For a team that wants to run the channels itself, StackAdapt is the stronger platform. Choose AdBuyMCP when You want to choose how often your market should see you each week, for a price you know up front, and you'd rather approve a plan than run a platform. [The full comparison](https://adbuymcp.com/compare/stackadapt) 3 sources linked 03 ### [AdBuyMCP vs LinkedIn Ads](https://adbuymcp.com/compare/linkedin-ads) Search and social LinkedIn is the better buy when you need to reach people by job title. AdBuyMCP reaches the same market away from LinkedIn, and the two can run together. Choose LinkedIn Ads when You need to reach people by job title or at named companies. LinkedIn's targeting is built for that, and a minimum of $10 a day makes it easy to test. Choose AdBuyMCP when You want your buyers to see you away from LinkedIn too, through out-of-home, streaming TV, podcasts and ChatGPT ads, at a frequency you choose for one monthly price. Keep LinkedIn running alongside if it works for you. [The full comparison](https://adbuymcp.com/compare/linkedin-ads) 7 sources linked 04 ### [AdBuyMCP vs an agency](https://adbuymcp.com/compare/media-agency) Agency or in-house An agency brings more judgement and a team you can call. AdBuyMCP gives you a price before you talk to anyone, with the media and your ads included, and balances the budget across the channels for you. Choose an agency when You need judgement more than a price, your plan runs on channels AdBuyMCP doesn't buy, or your procurement needs a supplier with references. For audio alone, Klaxon runs managed UK radio and podcast campaigns at fixed prices, starting with its BOOST package at £2,499 plus VAT for a four-week campaign. For a paid ads test on Meta, LinkedIn or Google Search, Tempa runs one for 30 days at $5,000 plus ad spend, for Y Combinator companies only. Choose AdBuyMCP when You know who buys from you, you want to be known by them before they start looking, and you'd rather approve a plan than sit through a pitch meeting and a 40-slide deck. [The full comparison](https://adbuymcp.com/compare/media-agency) 4 sources linked 05 ### [AdBuyMCP vs doing it yourself](https://adbuymcp.com/compare/doing-it-yourself) Agency or in-house For one channel, buy it direct. AdBuyMCP earns its place when you want all four running against one market, at a frequency you choose. Do it yourself when You want one or two channels, or you have someone to run each seller's account. For streaming TV alone, Universal Ads has a £0 minimum. For audio alone, Klaxon's managed BOOST package is £2,499 plus VAT for a four-week campaign. Klaxon guarantees the advert will be heard by 33,000 of your target customers, and the package plays it 100,000 times. For billboards alone, Loud! OOH publishes prices from £325 for two weeks. Choose AdBuyMCP when You want your market to see you on all four channels every week, and you'd rather approve one plan and its ads than make an ad for each channel, run four accounts and add up their reports. [The full comparison](https://adbuymcp.com/compare/doing-it-yourself) 6 sources linked 06 ### [AdBuyMCP vs Universal Ads](https://adbuymcp.com/compare/universal-ads) Specialist For streaming TV alone, go direct to Universal Ads. AdBuyMCP is for a plan that puts streaming TV beside out-of-home, podcasts and ChatGPT ads, at a frequency you choose. Choose Universal Ads when Your whole campaign is streaming TV. Universal Ads sells Channel 4, ITV and Sky direct with a £0 minimum and no platform fees, so going direct is the better buy. Choose AdBuyMCP when Streaming TV is one part of how you want your market to see you, beside out-of-home, podcasts and ChatGPT ads, and you want the budget balanced for you at a price you know up front. [The full comparison](https://adbuymcp.com/compare/universal-ads) 3 sources linked 07 ### [AdBuyMCP vs OOH specialists](https://adbuymcp.com/compare/ooh-specialists) Specialist For billboards and screens alone, buy from a specialist. AdBuyMCP is for out-of-home as one of four channels aimed at your market. Choose OOH specialists when Billboards and screens are the whole campaign. A specialist with published prices and no minimum is the better buy, and you choose every site yourself. Choose AdBuyMCP when Out-of-home is one of the places you want your market to see you, beside streaming TV, podcasts and ChatGPT ads, at a frequency you choose, for one monthly price. [The full comparison](https://adbuymcp.com/compare/ooh-specialists) 2 sources linked 08 ### [AdBuyMCP vs CAASie](https://adbuymcp.com/compare/caasie) Specialist For digital screens alone with nothing to sign, use CAASie. AdBuyMCP is for screens as one part of a plan, at a frequency you choose. Choose CAASie when You want digital screens on their own, live today, paid by the play with nothing to sign. For a small screens-only test, CAASie removes more friction than we do. Choose AdBuyMCP when Screens are one part of how you want your market to see you, beside streaming TV, podcasts and ChatGPT ads, at a frequency you choose, for a monthly price you know up front. [The full comparison](https://adbuymcp.com/compare/caasie) 1 source linked 09 ### [AdBuyMCP vs Global AdPower](https://adbuymcp.com/compare/global-adpower) Specialist If your plan is Global's outdoor and radio, buy it from Global. AdBuyMCP is for out-of-home as one of four channels, beside streaming TV, podcasts and ChatGPT ads. Choose Global AdPower when Your plan is Global's outdoor or radio, and you want it live tomorrow. Buying from the company that sells the inventory is faster and simpler, and anyone in between adds nothing. Choose AdBuyMCP when Out-of-home is one part of how you want your market to see you, beside streaming TV, podcasts and ChatGPT ads, at a frequency you choose, for one monthly price. [The full comparison](https://adbuymcp.com/compare/global-adpower) 2 sources linked 10 ### [AdBuyMCP vs MNTN](https://adbuymcp.com/compare/mntn) Specialist For a US market on streaming TV, MNTN is the stronger buy. AdBuyMCP is for a UK market, with streaming TV as one of its channels. Choose MNTN when Your market is in the US and streaming TV is the channel you want. MNTN's B2B segments, HubSpot matching and visit attribution make it the stronger choice there. Choose AdBuyMCP when Your market is in the UK, and you want streaming TV beside out-of-home, podcasts and ChatGPT ads, at a frequency you choose, for one monthly price. [The full comparison](https://adbuymcp.com/compare/mntn) 2 sources linked 11 ### [AdBuyMCP vs Amazon DSP](https://adbuymcp.com/compare/amazon-dsp) Platform If Amazon's audiences and Prime Video are the plan, go direct. AdBuyMCP is for B2B awareness across several channels, at a frequency you choose. Choose Amazon DSP when Amazon's audiences and Prime Video are the plan, and your budget clears its minimums. Going direct, or through a reseller with a seat, is the shorter route. Choose AdBuyMCP when You sell to businesses, you want streaming TV beside out-of-home, podcasts and ChatGPT ads, and you want one monthly price for the frequency you choose. [The full comparison](https://adbuymcp.com/compare/amazon-dsp) 4 sources linked 12 ### [AdBuyMCP vs The Trade Desk](https://adbuymcp.com/compare/the-trade-desk) Platform The Trade Desk is the most capable buying platform here, and it pays off for a team with a trader and volume. AdBuyMCP is for a founder who wants a priced plan. Choose The Trade Desk when You have a trading desk, or an agency running one for you, and the volume to negotiate. At that scale its capability is in a different class, and the fee buys something real. Choose AdBuyMCP when You have no trader, you want to choose how often your market should see you each week, and you want the price before you talk to anyone. [The full comparison](https://adbuymcp.com/compare/the-trade-desk) 2 sources linked 13 ### [AdBuyMCP vs DV360](https://adbuymcp.com/compare/dv360) Platform DV360 is the stronger choice for a team that runs its media inside Google's stack. AdBuyMCP is for a founder who wants a priced plan across four channels. Choose DV360 when Your media runs inside Google's stack, YouTube matters to you, and you have a trader or an agency to run it. The integration is valuable, and copying it through anyone else would be daft. Choose AdBuyMCP when You have no trader, and you want to choose how often your market should see you each week across out-of-home, streaming TV, podcasts and ChatGPT ads, for a price you know up front. [The full comparison](https://adbuymcp.com/compare/dv360) 1 source linked 14 ### [AdBuyMCP vs Blis](https://adbuymcp.com/compare/blis) Platform Blis is strong in the UK, with no media markup and no platform fee. AdBuyMCP suits a founder who wants to choose a frequency and have the budget balanced for them. Choose Blis when Your channel set is the one Blis covers, location matters most to your plan, and you or your agency want to run a platform. For many UK buyers that is the right trade. Choose AdBuyMCP when You want to choose how often your market should see you each week across out-of-home, streaming TV, podcasts and ChatGPT ads, with the budget balanced for you, at a price you know up front. [The full comparison](https://adbuymcp.com/compare/blis) 1 source linked 15 ### [AdBuyMCP vs Basis](https://adbuymcp.com/compare/basis-compass) Platform Compass is built for agencies planning digital media at scale. AdBuyMCP is built for a founder buying awareness, with a price set by the size of their market. Choose Basis when You're an agency planning digital media for clients, and you need planning inside a platform that also handles billing, reconciliation and client workflow. There is no agency edition of AdBuyMCP. Choose AdBuyMCP when You're the founder buying the media, and you want awareness across out-of-home, streaming TV, podcasts and ChatGPT ads at a frequency you choose, for a price you know up front. [The full comparison](https://adbuymcp.com/compare/basis-compass) 1 source linked 16 ### [AdBuyMCP vs tvScientific](https://adbuymcp.com/compare/tvscientific) Specialist For a consumer brand that wants to pay per outcome on streaming TV, tvScientific is the better model. AdBuyMCP is for B2B awareness, at a frequency you choose. Choose tvScientific when You're a consumer brand with a clean, high-volume conversion event, and streaming TV is the channel you want. Paying per outcome moves the risk to the platform, and you should take that deal. Choose AdBuyMCP when You sell to businesses, most of your buyers aren't in the market right now, and you want to choose how often they should see you each week, across four channels in the UK. [The full comparison](https://adbuymcp.com/compare/tvscientific) 1 source linked If one of these alternatives fits you better, a 30-minute call with the founder will tell you so. [Book a 30-minute call with the founder](https://adbuymcp.com/contact#book) Where it fits ## The alternatives fall into four groups AdBuyMCP sells a plan with a price: you choose how often your market should see you (3, 5 or 12 times a week), the monthly price follows the size of your market, and we make your ads from your website and balance your budget across out-of-home, streaming TV, podcasts and ChatGPT ads. ### Search and social ads reach people by what they search for and who they are Google reaches people as they search, Meta by interest and LinkedIn by job title. They work best on buyers who are already looking, so keep them running beside an awareness plan. - [AdBuyMCP vs Google and Meta](https://adbuymcp.com/compare/google-and-meta) - [AdBuyMCP vs LinkedIn Ads](https://adbuymcp.com/compare/linkedin-ads) ### Platforms give your team the controls to run each channel They suit a team with someone in-house, or an agency, to plan, buy and optimise the media day to day. - [AdBuyMCP vs StackAdapt](https://adbuymcp.com/compare/stackadapt) - [AdBuyMCP vs Amazon DSP](https://adbuymcp.com/compare/amazon-dsp) - [AdBuyMCP vs The Trade Desk](https://adbuymcp.com/compare/the-trade-desk) - [AdBuyMCP vs DV360](https://adbuymcp.com/compare/dv360) - [AdBuyMCP vs Blis](https://adbuymcp.com/compare/blis) - [AdBuyMCP vs Basis](https://adbuymcp.com/compare/basis-compass) ### Specialists sell one kind of media well If one channel is the whole plan, buying it from a specialist is usually simpler and cheaper. - [AdBuyMCP vs Universal Ads](https://adbuymcp.com/compare/universal-ads) - [AdBuyMCP vs OOH specialists](https://adbuymcp.com/compare/ooh-specialists) - [AdBuyMCP vs CAASie](https://adbuymcp.com/compare/caasie) - [AdBuyMCP vs Global AdPower](https://adbuymcp.com/compare/global-adpower) - [AdBuyMCP vs MNTN](https://adbuymcp.com/compare/mntn) - [AdBuyMCP vs tvScientific](https://adbuymcp.com/compare/tvscientific) ### An agency or your own team can do the buying An agency brings judgement and a team on a retainer, and buying each channel yourself suits one or two channels. - [AdBuyMCP vs an agency](https://adbuymcp.com/compare/media-agency) - [AdBuyMCP vs doing it yourself](https://adbuymcp.com/compare/doing-it-yourself) > “To grow a brand, you need to advertise to people who aren't in the market now, so that when they do enter the market your brand is one they are familiar with.” Professor John Dawes, Ehrenberg-Bass Institute. [Read the paper](https://marketingscience.info/news-and-insights/advertising-effectiveness-and-the-95-5-rule-most-b2b-buyers-are-not-in-the-market-right-now) (May 2021, checked 20 October 2026). If you're weighing AdBuyMCP against one of these, book a 30-minute call with the founder and ask which fits your market. [Book a 30-minute call with the founder](https://adbuymcp.com/contact#book) Retired claims ## We have retired these claims We considered each of these phrases and rejected it for the reason beside it. 1. 01 ~~"AI-native" and "one brief"~~ Why not Both are category conventions that everyone uses, so neither sets a product apart. 2. 02 ~~"As easy as social"~~ Why not That is Universal Ads' explicit UK television promise, and they are closer to it. 3. 03 ~~"Incrementality"~~ Why not Sold by Blis, MNTN, tvScientific and others, and an awareness plan promises no result. Our measurement refuses a test the spend cannot power, and keeps modelled evidence apart from causal. 4. 04 ~~"MCP" as positioning~~ Why not MCP is an integration surface, and Amazon and other ad platforms already offer one. 5. 05 ~~"Every screen"~~ Why not Inaccurate for audio, and it implies broader supply than exists. 6. 06 ~~"One click to live"~~ Why not Inaccurate: nothing is bought until you've approved the plan, the ads and the start date, and a host-read podcast takes four to six weeks to book. 7. 07 ~~"60 seconds to live"~~ Why not It is inaccurate for the same reasons as "One click to live", and the number makes it sound precise. 8. 08 ~~"The first" or "the only"~~ Why not It is checkable and wrong: StackAdapt already runs CTV, audio, digital out-of-home and ChatGPT ads from one platform. 9. 09 ~~"3 to 5% in-market"~~ Why not The source, Professor John Dawes of the Ehrenberg-Bass Institute, estimates that something like 5% of business buyers are in the market in a given quarter, as a rule of thumb. We say about 5% and name him. 10. 10 ~~"In ChatGPT's answer"~~ Why not OpenAI shows ChatGPT ads below the answer, labelled and kept separate from it, so an ad is never part of what ChatGPT says. 11. 11 ~~"Get on the shortlist"~~ Why not A place on a buyer's list is an outcome no advertising can promise, and Bain names past experience, colleagues and vendor websites as the routes onto a day-one list. We write "get known by your buyers" instead. Before you decide ## Ask the founder which one you should buy. Bring your market and the alternatives you’re weighing. If one of them fits you better than AdBuyMCP, that’s the answer you’ll get. [Get my plan and price](https://adbuymcp.com/start) [Book a 30-minute call with the founder](https://adbuymcp.com/contact#book) Free, with no card. Talk your market and your plan through with James Rooney, who built AdBuyMCP and wrote its code. What runs today ## You can price a plan today, and media is bought once you've confirmed it The platforms and sellers compared here run campaigns for their customers today. AdBuyMCP is in its launch phase: no media has been bought through it yet, so your campaign would be among the first, on a start date we agree with you. It is software with its founder in the loop, so there is no account team. The [supply status page](https://adbuymcp.com/supply) grades each of AdBuyMCP’s connectors on what it has done with a real seller so far. If any of that matters for your plan, ask the founder about it on a 30-minute call. [Book a 30-minute call with the founder](https://adbuymcp.com/contact#book) ## What buyers ask when they are comparing Five questions founders ask when they weigh AdBuyMCP against the alternatives. ### Who is AdBuyMCP's closest competitor? StackAdapt. It runs CTV, audio including podcasts, digital out-of-home and ChatGPT ads from one platform, with B2B targeting and no minimum spend, and it is ahead on live campaigns, attribution and support. The difference is how you buy: StackAdapt is a platform your team runs, and AdBuyMCP sells a plan at 3, 5 or 12 times a week for one monthly price, with the budget balanced for you. ### Should I move my search and LinkedIn budget into awareness? Keep it. Search, LinkedIn and outbound reach the buyers who are looking now, and an awareness plan reaches the rest of your market before they start, alongside them. If you need meetings this month, fund search and outbound first. ### Isn't an MCP server the differentiator? MCP is how AI tools connect to software, and Amazon and other ad platforms already offer their tools through it. What sets AdBuyMCP apart is the offer: one all-in monthly price set by the size of your market, a frequency you choose and a budget balanced across four channels for you. A compatible AI client with its own approved registration can work in your workspace through AdBuyMCP's hosted server, and a person approves anything that commits money. ### What does AdBuyMCP do differently? It sells awareness as a plan with a price: you choose how often your market should see you (3, 5 or 12 times a week), the monthly price follows the size of your market, and we make your ads from your website and balance your budget across out-of-home, streaming TV, podcasts and ChatGPT ads. You approve the plan and the ads before anything runs, and a weekly report shows what each channel delivered. Most alternatives here sell a platform to run, one channel, or a team on a retainer. ### Is it cheaper to buy the channels myself? Usually, yes. Buying direct, you pay each seller's own price with no margin on top, and most start small: Spotify sells podcast ads from £250, and ChatGPT ads start at £15 a day. AdBuyMCP's monthly price covers the media, the ads we make for each channel from your website, and the planning and buying. What it gets you is one plan across all four channels, with the budget balanced for you and one weekly report. What happens next ## See your price, then weigh it against the alternatives. Our trust page sets out how each channel is bought, what your weekly report shows and how we handle your data. [Trust and limits](https://adbuymcp.com/trust) Type your company website or work email to start. You’ll see our draft of who buys from you, your market size and your monthly price at 3, 5 or 12 times a week, before you join the waitlist. [Get my plan and price](https://adbuymcp.com/start) [Book a 30-minute call with the founder](https://adbuymcp.com/contact#book) Free, with no card. Talk your market and your plan through with James Rooney, who built AdBuyMCP and wrote its code.