--- title: "B2B billboard and out-of-home advertising, UK | AdBuyMCP" description: "Put your company on the billboards and screens your buyers pass on the way to work. AdBuyMCP books them by place and time in your awareness plan." url: "https://adbuymcp.com/channels/dooh" --- [Home](https://adbuymcp.com/) / [Channels](https://adbuymcp.com/channels) / Out-of-home Out-of-home advertising for B2B # Put your company on the billboards and screens your buyers pass AdBuyMCP books billboards and digital screens where your buyers work and travel, at the hours they pass them. Out-of-home runs beside streaming TV, podcasts and ChatGPT ads in one awareness plan, priced by the size of your market. [Get my plan and price](https://adbuymcp.com/start) [Book a 30-minute call with the founder](https://adbuymcp.com/contact#book) Free, with no card. We read your homepage, draft who buys from you and show your monthly price before you join the waitlist. Nothing is bought until you've approved the plan and the ads. - **We make**: Billboard and screen artwork - **Plans with all four channels from**: £3,000 a month - **Bought by**: Place and time of day - **Reported in**: Proof of play How it works ## We book the places and hours your buyers pass - **What it adds to your plan**: Your company on the billboards and screens your market passes on the way to work: business districts, stations, the Tube and airports. - **Where your ads run**: Classic billboards and digital screens, booked by place and by time of day. - **How we aim it at your market**: By location and time, for example screens near business districts during the morning commute. Route, Great Britain's out-of-home audience measure, models adults aged 15 and over and has no B2B decision-maker audience, so places stand in for people. - **What your weekly report counts**: Proof of play from the screen, and Route's modelled reach, impacts and frequency. We make your ads for every channel from your website as part of your plan, and you approve each one before it runs. [See how we make your ads](https://adbuymcp.com/creative) In your plan ## Out-of-home comes inside your one monthly price You pay one monthly price for all four channels. We balance your budget across all four channels for your market. You approve the plan before anything runs. [See how pricing works](https://adbuymcp.com/pricing) Example: UK finance teams at 3,000 mid-sized companies 12,000 people · 5 times a week £6,000 a month, all-in - Out-of-home Billboard and screen artwork - Streaming TV A streaming TV spot - Podcasts A podcast ad - ChatGPT ads A ChatGPT ad All-in: the media, the ads we make for each channel from your website, the planning, buying and balancing across the four channels, and your weekly report, with no fee on top. Prices are shown before VAT. The market in figures ## Here is what the market publishes about out-of-home Lowest published entry point: from £325 for one site for two weeks (Loud! OOH). Source: [Loud! OOH, Pricing](https://loudooh.co.uk/pricing/). | What it covers | Figure | Source | | --- | --- | --- | | UK out-of-home, 2025 Market size | £1.44bn, 67% of it digital | [Outsmart, Out of Home revenues Q4 and full year 2025](https://www.outsmart.org.uk/site/userfiles/File/20260223104857_Out_of_Home_Revenues_Q4_and_Year_2025_press_release_vF_002.pdf) Industry body, 23 February 2026, checked 20 October 2026 | | Single site, two weeks (Loud! OOH) Entry price | From £325 | [Loud! OOH, Pricing](https://loudooh.co.uk/pricing/) Seller's own page, reviewed 13 October 2026, checked 20 October 2026 | | London digital 48-sheet, two weeks (Loud! OOH) Typical price | £1,000 to £1,200 | [Loud! OOH, Pricing](https://loudooh.co.uk/pricing/) Seller's own page, reviewed 13 October 2026, checked 20 October 2026 | | Standard billboard, two weeks (Bauer Media Outdoor) Typical price | About £200 to £1,000 or more | [Bauer Media Outdoor, Billboard advertising prices](https://www.bauermediaoutdoor.co.uk/advertising/new-to-out-of-home/billboard-advertising/billboard-advertising-prices) Seller's own page, updated 7 August 2026, checked 20 October 2026 | | London street-level screen (Blindspot) Typical price | From about £500 a week, no minimum | [Blindspot, Digital billboards in London](https://seeblindspot.com/digital-billboards-in-london/) Seller's own page, updated 27 July 2026, checked 20 October 2026 | | Route Audience measure | Modelled audiences of adults 15+; no B2B decision-maker audience | [Route, TGI data fusion](https://route.org.uk/route-tgi-data-fusion.php) Industry body, taxonomy dated 23 January 2025, checked 20 October 2026 | Desk research checked 20 October 2026. Each figure is its publisher’s own, with the date it was published where the source gives one. [Billboard and digital screen advertising cost](https://adbuymcp.com/cost/dooh-advertising-cost) ## Know how out-of-home is counted before you buy Everyone who walks past sees a billboard, so much of its audience sits outside your market, and nobody can confirm that a particular person saw it. So we book the places and hours where your market gathers, such as business districts during the morning commute. Ask James Rooney whether out-of-home suits your market. [Book a 30-minute call with the founder](https://adbuymcp.com/contact#book) The rest of your plan ## Your plan runs out-of-home beside three other channels Streaming TV ### [Streaming TV puts you on the biggest screen in the house.](https://adbuymcp.com/channels/ctv-streaming) Your buyers watch TV at home like everyone else. We aim your ad at your market with business data, where the streaming service offers it. How we buy streaming TV Podcasts ### [Podcast ads reach buyers in the shows they choose.](https://adbuymcp.com/channels/podcast-audio) We buy by show and category in the business and tech podcasts your buyers pick for themselves, so the show does the targeting for you. How we buy podcasts ChatGPT ads ### [ChatGPT ads can appear when someone asks about the problem you solve.](https://adbuymcp.com/channels/chatgpt-ads) OpenAI shows them below ChatGPT's answer, matched to the topic of the conversation. Each one is clearly labelled as sponsored and kept separate from what ChatGPT says. Self-serve ChatGPT ads opened to UK advertisers in June 2026. How we buy ChatGPT ads [See how a plan uses all four channels](https://adbuymcp.com/channels) Our trust page sets out how each channel is bought, what your weekly report shows and how we handle your data. [Read how we buy each channel](https://adbuymcp.com/trust) Your plan and price ## See what your market costs at 3, 5 or 12 times a week Give us your company website or work email. We draft who buys from you, you confirm your market and pick 3, 5 or 12 times a week, and you see one all-in monthly price across out-of-home, streaming TV, podcasts and ChatGPT ads. Talk your market and your plan through with James Rooney, who built AdBuyMCP and wrote its code. [Get my plan and price](https://adbuymcp.com/start) [Book a 30-minute call with the founder](https://adbuymcp.com/contact#book) Free to price, with no card. Media is bought only after your plan, ads and start date are confirmed with you. [See how the price is worked out](https://adbuymcp.com/pricing) ## Founders ask these questions about out-of-home ### Can billboards reach a B2B audience? They reach the places your buyers pass, at the hours they pass them: business districts, stations and commuter routes in the morning and evening. We choose those places and times for your market. ### Do you book classic billboards or digital screens? Both. Classic billboards are booked by site, and digital screens by place and time of day, so a screen near offices can carry your ad during the commute. ### How much of my plan goes to out-of-home? You pay one monthly price for all four channels, and we balance it across them for your market, so how much runs on out-of-home follows where your buyers are. You approve the plan before anything runs, and the weekly report shows what ran on out-of-home.