--- title: "Four advertising channels for B2B awareness | AdBuyMCP" description: "An AdBuyMCP awareness plan runs on billboards, streaming TV, podcasts and ChatGPT ads. See how each reaches B2B buyers and what one monthly price buys." url: "https://adbuymcp.com/channels" --- [Home](https://adbuymcp.com/) / Channels The four channels in your plan # Four channels reach your buyers away from their inbox An AdBuyMCP awareness plan runs on out-of-home, streaming TV, podcasts and ChatGPT ads, and we balance your monthly price across the four for your market. Each one reaches B2B buyers away from their inbox, so your company is in front of your market before it starts looking. [Get my plan and price](https://adbuymcp.com/start) [Book a 30-minute call with the founder](https://adbuymcp.com/contact#book) Free, with no card. We read your homepage, draft who buys from you and show your monthly price before you join the waitlist. Nothing is bought until you've approved the plan and the ads. - **Out-of-home**: Billboard and screen artwork - **Streaming TV**: A streaming TV spot - **Podcasts**: A podcast ad - **ChatGPT ads**: A ChatGPT ad One monthly price We balance it across all four Why these channels ## These channels reach your buyers before they start looking In a Bain & Company survey of 1,208 buyers at US companies, 80 to 90% had a set of vendors in mind before they did any research. The same research found that 90% of those buyers went on to choose a vendor from that day-one list. Professor John Dawes of the Ehrenberg-Bass Institute estimates that something like 5% of business buyers are in the market in a given quarter, a rule of thumb that varies by category. Search ads, LinkedIn lead gen and outbound all compete for the buyers who are looking now. The four channels in an awareness plan are aimed at the rest of your market, where those buyers already spend their time: on the way to work, at home in the evening, in the podcasts they choose and in ChatGPT when they ask about the problem you solve. Sources, from desk research checked 20 October 2026: [Bain & Company in Harvard Business Review](https://hbr.org/2022/09/what-b2bs-need-to-know-about-their-buyers) on B2B buyers’ day-one lists; [Professor John Dawes of the Ehrenberg-Bass Institute](https://marketingscience.info/news-and-insights/advertising-effectiveness-and-the-95-5-rule-most-b2b-buyers-are-not-in-the-market-right-now) on how many buyers are in the market. Out-of-home ### [Billboards and screens catch your buyers on the way to work.](https://adbuymcp.com/channels/dooh) We book billboards and digital screens by place and time, near offices, stations and the commutes your buyers make. A poster can't be skipped or scrolled past. How we buy out-of-home Streaming TV ### [Streaming TV puts you on the biggest screen in the house.](https://adbuymcp.com/channels/ctv-streaming) Your buyers watch TV at home like everyone else. We aim your ad at your market with business data, where the streaming service offers it. How we buy streaming TV Podcasts ### [Podcast ads reach buyers in the shows they choose.](https://adbuymcp.com/channels/podcast-audio) We buy by show and category in the business and tech podcasts your buyers pick for themselves, so the show does the targeting for you. How we buy podcasts ChatGPT ads ### [ChatGPT ads can appear when someone asks about the problem you solve.](https://adbuymcp.com/channels/chatgpt-ads) OpenAI shows them below ChatGPT's answer, matched to the topic of the conversation. Each one is clearly labelled as sponsored and kept separate from what ChatGPT says. Self-serve ChatGPT ads opened to UK advertisers in June 2026. How we buy ChatGPT ads One monthly price ## One monthly price buys all four channels We balance your budget across them for your market before you approve the plan. A market concentrated in one city can take more out-of-home, and one that listens to a handful of podcasts can take more podcast ads. [See how pricing works](https://adbuymcp.com/pricing) Example: UK finance teams at 3,000 mid-sized companies 12,000 people · 5 times a week £6,000 a month, all-in - Out-of-home Billboard and screen artwork - Streaming TV A streaming TV spot - Podcasts A podcast ad - ChatGPT ads A ChatGPT ad All-in: the media, the ads we make for each channel from your website, the planning, buying and balancing across the four channels, and your weekly report, with no fee on top. Prices are shown before VAT. ## We plan around each channel's limits [Out-of-home](https://adbuymcp.com/channels/dooh) Everyone who walks past sees a billboard, so much of its audience sits outside your market, and nobody can confirm that a particular person saw it. So we book the places and hours where your market gathers, such as business districts during the morning commute. [Streaming TV](https://adbuymcp.com/channels/ctv-streaming) Streaming TV reaches households and devices, so no seller can confirm that a particular person in your market watched, and no UK service de-duplicates frequency across sellers. So the plan buys streaming TV by household, and your weekly report shows each seller's own numbers. [Podcasts](https://adbuymcp.com/channels/podcast-audio) A download is not a confirmed play, and host-read sponsorships take four to six weeks to book, with each podcaster approving the advertiser. So your report counts podcast ads in downloads and ad deliveries, and any host reads in your plan are booked that far ahead of your start date. [ChatGPT ads](https://adbuymcp.com/channels/chatgpt-ads) People on ChatGPT's Plus, Pro, Business, Enterprise and Edu plans never see ads. The other three channels in your plan reach buyers whichever ChatGPT plan they use. Frequency is planned: each week we buy enough ads aimed at your market for it to see you that many times on average. Some of every channel's audience sits outside your market, and the weekly report shows what each channel delivered against the plan. No UK service de-duplicates frequency across the four channels, so each one reports in its own unit. Our trust page sets out how each channel is bought, what your weekly report shows and how we handle your data. [Read how we buy each channel](https://adbuymcp.com/trust) Your plan and price ## See what your market costs at 3, 5 or 12 times a week Give us your company website or work email. We draft who buys from you, you confirm your market and pick 3, 5 or 12 times a week, and you see one all-in monthly price across out-of-home, streaming TV, podcasts and ChatGPT ads. Talk your market and your plan through with James Rooney, who built AdBuyMCP and wrote its code. [Get my plan and price](https://adbuymcp.com/start) [Book a 30-minute call with the founder](https://adbuymcp.com/contact#book) Free to price, with no card. Media is bought only after your plan, ads and start date are confirmed with you. [See how the price is worked out](https://adbuymcp.com/pricing) ## Founders ask these questions about the four channels ### Why does an awareness plan use these four channels? They reach buyers who aren't looking for a supplier yet: on screens they pass, on the TV they watch at home, in the podcasts they pick and in ChatGPT when they ask about a problem you solve. Search and outbound already compete for the few buyers who are looking now. ### Who decides how my budget splits across the channels? AdBuyMCP does. You pay one monthly price, and we balance it across out-of-home, streaming TV, podcasts and ChatGPT ads for your market: a market concentrated in a few cities gets more out-of-home, and one that listens to a handful of the same podcasts gets more podcast ads. We don't publish a fixed share per channel, because the balance is set for each market. ### Do I need different ads for each channel? Yes. Each channel takes its own format: a billboard or screen design, a streaming TV video, a podcast read and a short ChatGPT ad. We make your ads for every channel from your website as part of your plan, and you approve each one before it runs. ### Can I see my plan and price before I join? Yes. Type your company website or work email to start: we draft who buys from you, you confirm your market, and you see your monthly price for all four channels before you join the waitlist.