--- title: "About AdBuyMCP and its founder | AdBuyMCP" description: "AdBuyMCP is a UK media planning and buying platform, built in London by James Rooney. See who builds it, what it costs, and download the logo for press." url: "https://adbuymcp.com/about" --- [Home](https://adbuymcp.com/) / About About AdBuyMCP # AdBuyMCP is built in London by James Rooney AdBuyMCP is a UK media planning and buying platform that turns one sentence about your customer into a costed plan across TV, cinema, podcasts, billboards, search and social. The fee is 10% of media, or 5% plus £749 a month above £25,000 of trailing 30-day spend. James Rooney founded it, wrote the code, reads every application and runs the working sessions. [Start now](https://adbuymcp.com/signup) [Book a working session](https://adbuymcp.com/contact#book) A short application: five questions, no card. Approved accounts get the whole loop in their own sandbox, up to a monthly cap. Live spend is open to paid design partners. - **Founder**: James Rooney - **Built in**: London - **UK channels**: 7 Design-partner phase The whole loop runs today in a sandbox. Live spend is open to paid design partners. Who builds it ## You work with the person who wrote the code James Rooney is AdBuyMCP’s founder. The person who reads your application is the one who runs your session and wrote the product, so nothing you ask gets passed along a chain. 1. 01 ### He reads every application Start now opens a short application, and James reads each one and replies by email. If your budget is better spent on two channels than spread across seven, the reply says which two and why. [See the application](https://adbuymcp.com/signup) 2. 02 ### He runs the working sessions Bring a real brief to a 45-minute session and we’ll plan it live. James runs each session himself. [Book a working session](https://adbuymcp.com/contact#book) 3. 03 ### He wrote the code You work with the person who wrote the code. He also wrote most of this site, so a question about where a number came from reaches the person who put it there. [See how it works](https://adbuymcp.com/how-it-works) Writing about AdBuyMCP? [The contact page](https://adbuymcp.com/contact) lists the ways to reach James. What it is ## Quote either description as it stands Both are the words the rest of the site uses. The first sits in the footer of every page, and the second opens the long file the site publishes for AI assistants. A quote from here matches what a reader finds elsewhere, and both carry the fee in full. In one paragraph 104 words > AdBuyMCP turns one sentence about your customer into a costed plan across seven UK channels, from streaming TV and cinema to search and social. Every line carries a fidelity score for how precisely it reaches them and a manifest for the data that made it lawful, and Claude can run the whole loop through the MCP server under the same approvals and spend caps as the dashboard. The fee is 10% of media, dropping to 5% plus £749 a month above £25,000 of trailing 30-day spend. The whole loop runs today in a deterministic sandbox, and live spend is open to paid design partners. In full 279 words > AdBuyMCP is a UK media planning and buying platform that turns one sentence about your customer into a costed plan across TV, cinema, podcasts, billboards, search and social. It translates that sentence into the targeting each of the seven channels actually accepts (CTV and streaming, podcast and audio, addressable and linear TV, cinema, digital out-of-home, paid search and paid social), and every line carries a fidelity score for how much of your audience survived the trip and a lawful-basis manifest naming the data that made it legal. A job title travels well into a search auction and roughly onto a billboard, and the score shows you the difference before you fund either. Claude and other MCP clients can drive the whole loop through its MCP server, from brief and plan to launch and measurement, on the same REST routes, tenant boundary, spend caps and approval gates as the dashboard: the agent proposes, and a person approves anything that commits money. Search stays vendor-neutral while Google Ads and Microsoft Advertising execute it, and social stays vendor-neutral while Meta and TikTok execute it. Measurement keeps provider delivery, observed response, modelled estimates and powered causal evidence visibly apart, and the geo-lift engine refuses a test the spend cannot power. The fee is 10% of media, or 5% plus £749 a month above £25,000 of trailing 30-day spend, with the whole waterfall on the statement. AdBuyMCP is built and operated in London, and it is self-serve by design: you can plan in the browser with no account, and an approved five-question application opens a sandbox account where the whole loop runs today on deterministic data. Live spend is open to paid design partners. How to write the name AdBuyMCP, as one word. AdBuyMCP is not affiliated with AdBuy (adbuy.com) or other companies trading as AdBuy. Who trades it AdBuyMCP is a trading name. The operating company is named in [our terms](https://adbuymcp.com/terms), with its registration details. What it costs ## Every line of your statement shows the fee £2,000 a month funds two or three channels properly. From about £12,500 a month, an awareness or consideration plan funds all seven, and a performance plan needs more. [See the fee worked through](https://adbuymcp.com/pricing) ### Standard 10% of media No monthly fee Up to and including £25,000 of trailing 30-day media spend ### Scale 5% of media \+ £749 a month Strictly above £25,000 of trailing 30-day media spend For press ## Download the mark and check the facts The mark works on a dark or a light background, at any size from a favicon up. Set the wordmark beside it the way it appears here, as one word with Buy in blue. The facts below are the ones the product and its pricing page publish. ![The AdBuyMCP mark: two slashes, one white and one blue, on a dark rounded square](https://adbuymcp.com/favicon.svg) AdBuyMCP [Download the mark (PNG, 512 × 512)](https://adbuymcp.com/logo.png) [Download the mark (SVG)](https://adbuymcp.com/favicon.svg) - **Name**: AdBuyMCP - **What it is**: A UK media planning and buying platform - **Founder**: James Rooney - **Based in**: London, England - **Channels**: CTV & streaming TV, Podcast & digital audio, Addressable & linear TV, Cinema, Digital out-of-home, Paid search, Paid social - **Fee**: 10% of media, or 5% plus £749 a month above £25,000 of trailing 30-day spend - **Stage**: Design-partner phase. Live spend is open to paid design partners. - **Website**: adbuymcp.com - **Contact**: adbuymcp.com/contact One page lists the limits, the connector grades and the gaps. [Trust and limits](https://adbuymcp.com/trust) Next step ## Bring your brief to the person who built it. Bring a real brief to a 45-minute session and we’ll plan it live. You describe one audience and watch it turn into native targeting on 7 channels, with the fidelity score and the lawful-basis manifest on screen. It runs in the deterministic sandbox, so it needs no vendor credentials and no card. [Start now](https://adbuymcp.com/signup) [Book a working session](https://adbuymcp.com/contact#book) A five-question application, no card. · [Live spend is open to paid design partners.](https://adbuymcp.com/pricing#design-partners) [See which rails are live](https://adbuymcp.com/supply)